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How often should we do a price drop?

We have dropped out price 4 times in 5 months now. Is it bad to drop it to often?
Asked By Ashley A. | Kennewick, WA | 1798 views | Selling | Updated 1 month ago
Answer(13)
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Semi-Pro
47 Answers
Glenda X Bozett

Michael Alexander Properties

(4)

Yes, Pricing a property right from the beginning is very important. Too many price drops makes the buyer wonder what is wrong with the place or want to give a low ball offer on the home.
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Novice
6 Answers
Jessica Owen

eXp Realty LLC

(9)

Are you working with an agent? If so, their pricing strategy is likely your best bet. However, in my opinion, it sounds like it was over priced to begin with. The market is also shifting and houses are sitting longer and that in inevitable. I do not think it is bad to drop to often, to keep interest and to stay top of mind but it should not be the ONLY marketing strategy your agent is using to get your home sold.

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Pro
197 Answers
Amanda Courtney

REP Realty Group

(11)

If you haven’t had much activity or offers within the first 2 to 3 weeks, it’s a good time to review your price and feedback. The market sets the tone, so staying flexible and proactive helps attract more buyers.
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Semi-Pro
83 Answers
Marty & Abby Champagne

RE/MAX Market Place

(58)

Yes, Pricing a property right from the beginning is very important. Too many price drops makes the buyer wonder what is wrong with the place or want to give a low ball offer on the home.
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Semi-Pro
60 Answers
Steven Hunt

Real Broker NY LLC

(40)

It depends on the market climate. We pay attention to the estimated days on market and the avg price per sqft of the most recent sold properties. In this market I would do a price reduction every 2-3 weeks.
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Semi-Pro
37 Answers
Irene and Ricky Zhang

Keller Williams Irvine

(100)

Frequent price drops can become a red flag for buyers, especially in a competitive market like Irvine. While adjusting the price is sometimes necessary, lowering it too often signals that the home may be overpriced, poorly marketed, or that something might be wrong with the property — even if everything is perfectly fine. Most buyers track price history online, so repeated reductions can weaken your negotiating position and reduce overall interest.

Instead of continuing to drop the price, it’s important to analyze why the home isn’t selling. Are the photos, staging, and online presence competitive with other Irvine listings? Is your marketing reaching relocation buyers, international buyers, or the right local demographic? A lack of exposure — not the price — is often the real issue.

In many cases, the right move is not another price cut, but a strategic relaunch. That might include new professional photography, better staging, refreshed descriptions, updated digital ads, and possibly temporarily taking the home off the MLS to reset momentum. When executed correctly, this can make the listing feel “new” again and re-engage serious buyers at a stronger price point.

As top realtors in Irvine, Irene and Ricky Zhang Real Estate Group regularly assist sellers whose listings have stalled after multiple price drops. They perform a full audit of pricing, presentation, and marketing, then build a plan to reposition the home and attract higher-quality buyers. With the right strategy, you can still sell your home in Irvine for its true value — without chasing the price downward.
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Semi-Pro
32 Answers
Claudia Looi

Keller Williams Landmark II

(45)

It’s not about how often you drop the price. It’s about whether your current price matches what similar homes have actually sold for. If your home has been on the market longer than comparable properties or if your price is still higher than recent sold data, the market may be signaling the need for a correction. Before dropping again, look closely at buyer feedback, the home’s presentation, marketing exposure, and how it compares to new inventory. Multiple small reductions can make buyers wait for the next drop, while one accurate adjustment based on real data is usually more effective.
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Rising Star
12 Answers
Christy Robinson

Keller Williams Realty Little Rock

(42)

Yes — dropping the price too often can be a problem.

Multiple small price drops over time can signal to buyers that something is wrong or that the seller is chasing the market.

Buyers often wait, assuming another drop is coming.

The biggest impact usually comes from one strategic price reduction, not many small ones.

General advice:

If there’s little to no activity after ~2–3 weeks, the price is likely the issue.

It’s usually better to make one meaningful adjustment that puts the home into a new buyer search bracket.

After several drops, it’s smart to reassess:

Pricing vs. recent sold comps

Condition or updates

Marketing/photos/showing feedback

Bottom line:
Frequent price drops aren’t ideal. A well-planned adjustment based on market data works better than gradual reductions.
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Rising Star
10 Answers
Jake & Yuliana Bond

RSVP Real Estate

(13)

Short answer YES. I would take the home off the market and re-list in the summer. Currently we are going through a market shift but homes will come back in value during the peak listing season. This will be your opportunity to adapt your marketing and price correctly from the start.
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Novice
5 Answers
Jean Lewis

Keller Williams Pinnacle

(75)

Hi Ashley, Yes, 4 price drops in 5 months typically causes buyers to have some concern and they also get the mindset to wait for more price drops before putting in an offer. It is key to properly position your home on the market from the beginning and when adjusting price, it needs to be significant to grab a substantial amount of additional buyers.
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Novice
3 Answers
Zamir Gonzalez

Keller Williams Greater Seattle

(4)

Short Answer, Yes. It would be best to evaluate your house and understand (1) Why am I consistently price-dropping and (2) Why is my house not selling? Evaluate feedback, number of showings, open house feedback, potential previous offers, and CMA (comparative market analysis). Understanding the condition of the home too. Many buyers look for almost-ready move-in homes. If you have the budget or an agent who can help with repairs to get you top dollar. When it comes to consistent price dropping; you will also get lowball offers. This is why pricing right is important. I always plan as is, depending on showings and feedback. I give the listing approximately a month or two before doing our first price drop if we agree to an appropriate initial listing price.
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Novice
3 Answers
Mark Dietel

Mark Dietel Realty

(249)

It's not necessarily bad to drop the price. It would have been better to be priced right from the start, but dropping the price now will get it closer to market value. And it's important to analyze all the other factors that may be keeping your home from selling. Price, Promotion, and Product are all important when selling a home. If one of those is out of line, the home is less likely to sell.
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Novice
2 Answers
Christina McIntosh

Christie's International Real Estate

(54)

Keep a close eye on your market. Price drops are usually seen as unfavorable for the property. However, if you are not getting the traffic you want, then this is one strategy that might work. Too any price drops can make buyers wonder what's wrong.

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