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My home been on the market for 117 days what should I do ?

I’ve changed the price five times and nothing is happening should I price it back up everything works it’s a cute house not sure of my realtors marketing strategy I figured go down on the price but was told that long on the market and lowering the price people will think something is wrong with it. was thinking to relist it

Asked By Rhonda | Folsom, CA | 764 views | Selling | Updated 1 year ago
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Rising Star
18 Answers
Tom Matthews

Gibson Sotheby's International Realty

(57)

Rhonda,

I am sorry to hear that you find yourself in this position. This is my advice and I have been selling real estate in Concord, MA for the past 22 years. I am not in your particular market but do have some thoughts.
1. I would pull up all the houses that are for sale within .25 miles of your home and review their Zillow listings, I would drive by, and potentially go to open houses. How does your home stack up?
2. Ask your Realtor to run an absorption rate analysis which will tell you home many months it takes to sell a home in your market. I remember markets where perfectly priced homes would take 6 months to sell.
3. Are you properly marketed with enough photos?
4. Do you have any condition objections? Did you know you can not get FHA or VA financing if the home has flaking paint?
5. Sometimes it does make sense to higher a new agent and make a change.

Hope this helps, Concord, MA real estate
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Pro
172 Answers
Amanda Courtney

REP Realty Group

(10)

Recheck price, condition, and photos. Fix easy objections, refresh media, consider credits/rate buydown, and relaunch with a sharper price.

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Semi-Pro
37 Answers
Irene and Ricky Zhang

Keller Williams Irvine

(100)

If your home has been sitting on the market for over 100 days, don’t panic — but it’s definitely time to rethink your Irvine home selling strategy. Repeated price drops can create the impression that something’s wrong, even if the house is perfectly fine. Instead of focusing only on price, look at three core factors: presentation, exposure, and positioning.

Start with the basics: are your photos, video tours, and online listing descriptions optimized to compete in today’s Irvine real estate market? High-quality imagery, professional staging, and a refreshed marketing campaign can completely change buyer perception. A property that feels “new” online often regains momentum immediately.

Next, analyze your digital reach. Your Irvine real estate agent should be running paid social ads, email campaigns, and targeted exposure on Zillow, Google, and YouTube — not just relying on MLS. In a competitive city like Irvine, you need a marketing plan that reaches both local buyers and out-of-state relocation audiences.

Finally, consider relisting after a short break with a new MLS number and a compelling relaunch strategy. As top realtors in Irvine, Irene and Ricky Zhang Real Estate Group specialize in reviving stale listings. They audit pricing, reposition the home’s story, and use advanced digital marketing to help sellers sell their home in Irvine faster and for top dollar — even after months on the market.
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Rising Star
17 Answers
Chris Cervantes

RE/MAX GOLD

(7)

Hi Rhonda,

It sounds like you’ve been patient, but 117 days on the market is definitely frustrating. Constantly changing the price can sometimes confuse buyers, and yes, a long time on the market can make people wonder why it hasn’t sold. Relisting with a fresh approach can actually be a smart move — it makes your listing feel new again and can attract buyers who may have overlooked it before.

Also, take a close look at the marketing strategy. Sometimes small tweaks — better photos, virtual tours, or new exposure online — can make a big difference.

If you’d like, I can give you some ideas to refresh your listing and get it moving again. Reach out and let’s see how we can get your house sold!
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Rising Star
12 Answers
Mohamed Hassan

NextHome

(54)

Hopefully it sold by now, I see this post maybe 9 months ago?! How did it go? Market has been slow the last year due to affordability and rates being at their highest. A lot of homes that should have sold are not unfortunately. Well priced homes, and well presented with photos and stagging are still selling. Let us know what you did if you took it off and relisted ?
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Novice
2 Answers
Allison Cassieri

North Metro Realty

(118)

Hi Rhonda, lowering your price once may be ok, but more than that you are sending the wrong message to the public. Depending on your contract with your agent, it might be best to take it off the market, take new photos/drone and re-list at the sweet spot.
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Novice
2 Answers
Matt Householder

Real Broker

(30)

So there are several factors that are important to consider. First, how is the home presented? Second, how is the home priced compared to active comparable homes on the market? Third, are you getting showings? Forth, have you received any offers. If you are getting showings and no offers it is most likely price? If you are not getting showings, it could be price or presentation. Have you received any feedback from the individuals that have previewed your home?

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