The cost to list a property depends on the services included, but in most cases, you do not pay anything upfront to put your home on the market. The largest cost is typically the real estate commission, which is paid only when the home sells. This fee is usually a percentage of the final sale price and is split between the listing agent and the buyer’s agent.
Beyond commission, many sellers choose optional preparation expenses such as staging, deep cleaning, landscaping touch-ups, paint, or minor repairs. In the Irvine real estate market, these improvements can significantly increase buyer demand and often lead to stronger offers. The more polished your home appears, the faster and higher it tends to sell.
Most professional agents cover the cost of photography, videography, virtual tours, marketing materials, ad campaigns, and online exposure as part of their full-service listing package. High-quality marketing is essential in a competitive area like Irvine, and the best agents invest heavily in ensuring your home stands out.
You may also encounter closing costs: escrow fees, title insurance, HOA documents, or repair credits negotiated with the buyer. These vary based on the transaction but are not part of the cost to “list”—they happen only once you’re in escrow.
As top realtors in Irvine, Irene and Ricky Zhang Real Estate Group offer a no-upfront-cost, full-service listing that includes premium marketing, staging guidance, market strategy, and negotiation expertise. Their priority is helping you sell your home in Irvine smoothly while maximizing your net proceeds and minimizing unnecessary expenses.