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Are Open Houses a waste of time ?
Our listing agent says that open houses don’t generate serious buyers. When the agent does an open house, he never has a sign up sheet, so I don’t know how the agent follows up with potential buyers that might be interested. For awhile, the agent didn’t even have flyers to hand out. Is an open house just a waste of time ?
Asked By William | Stockton, CA | 421 views | Selling | Updated 4 months ago
Answers(16)
Amanda Courtney
REP Realty Group
Not at all—if done strategically. While some buyers discover homes online first, open houses still create local buzz and bring in neighbors who might know potential buyers. They also allow agents to gather feedback and generate future leads. For well-marketed listings, open houses can absolutely move the needle.
- 4 months ago
Helpful (1)
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Josephine & Raj Sharma
Legacy Homes Realty
No, open houses aren’t a waste of time, but only if they’re done correctly.
They can attract serious buyers and create urgency, but without sign-in, flyers, marketing, or follow-up, they lose most of their value. Poor execution makes them ineffective, not the open house itself.
They can attract serious buyers and create urgency, but without sign-in, flyers, marketing, or follow-up, they lose most of their value. Poor execution makes them ineffective, not the open house itself.
- 1 week ago
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Chris Cervantes
RE/MAX GOLD
Good question, William — and honestly, you’re not the only one wondering if open houses are just an excuse for your agent to eat cookies in someone else’s kitchen. 🍪
Here’s the deal 👇
1. Open houses can work — if they’re done right.
Yes, some people come just to check out your décor, compare paint colors, or “get ideas.” (Translation: free air conditioning and snacks.) But serious buyers do wander in too — especially if they’re out shopping that weekend and your home catches their eye.
2. The follow-up matters. A lot.
If your agent isn’t collecting names, emails, or at least pretending to take notes, that’s a red flag 🚩. How’s anyone supposed to follow up with “that nice couple in the blue shirt”? Flyers and sign-in sheets aren’t optional — they’re how you turn curious visitors into real leads.
3. Even if no one buys that day, it’s still free marketing.
An open house boosts visibility — it puts your home all over Zillow, social media, and neighborhood chatter. (“Did you see that house down the street?!”) You never know which friend-of-a-friend might come back with an offer later.
4. But… it’s not magic.
An open house won’t sell your home by itself. It’s just one part of a bigger plan — kind of like the appetizer before the main course. 🍝
Bottom line:
Open houses aren’t a total waste of time, but if your agent’s not engaging guests, following up, or at least pretending to hustle, then yeah — it might just be a weekend hobby.
Here’s the deal 👇
1. Open houses can work — if they’re done right.
Yes, some people come just to check out your décor, compare paint colors, or “get ideas.” (Translation: free air conditioning and snacks.) But serious buyers do wander in too — especially if they’re out shopping that weekend and your home catches their eye.
2. The follow-up matters. A lot.
If your agent isn’t collecting names, emails, or at least pretending to take notes, that’s a red flag 🚩. How’s anyone supposed to follow up with “that nice couple in the blue shirt”? Flyers and sign-in sheets aren’t optional — they’re how you turn curious visitors into real leads.
3. Even if no one buys that day, it’s still free marketing.
An open house boosts visibility — it puts your home all over Zillow, social media, and neighborhood chatter. (“Did you see that house down the street?!”) You never know which friend-of-a-friend might come back with an offer later.
4. But… it’s not magic.
An open house won’t sell your home by itself. It’s just one part of a bigger plan — kind of like the appetizer before the main course. 🍝
Bottom line:
Open houses aren’t a total waste of time, but if your agent’s not engaging guests, following up, or at least pretending to hustle, then yeah — it might just be a weekend hobby.
- 4 months ago
- Helpful (1)
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Gale Culver
Real
A strategic open house will absolutely get eyes on your property. Most homes however do not sell through open houses. It does not mean that having an open house is a wast of time. The agent does need to be prepared and generate some excitement about it before it happens or it very well could be a waste of time.
The results will be a reflection of the effort put in.
The results will be a reflection of the effort put in.
- 4 months ago
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Debbie Sagorin
Coldwell Banker Realty
A lot of my serious buyers actually like to wander through open houses alone, so they're not a waste of time. They tell the hosting agent they’re already working with me. Most of my buyers still prefer to tour homes together with me, but both ways help them get a better feel for what’s out there.
I’ve hosted many open houses across Irvine and Orange County, and they work best when there’s strong marketing, good signage, and follow-up.
Handled strategically, open houses create buzz, attract buyers, and help sellers get real feedback.
I’ve hosted many open houses across Irvine and Orange County, and they work best when there’s strong marketing, good signage, and follow-up.
Handled strategically, open houses create buzz, attract buyers, and help sellers get real feedback.
- 4 months ago
- Helpful (1)
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Jeff Duneske
Keller Williams Advantage
Not necessarily, but they’re often misunderstood.
Open houses can serve a purpose, but their value depends on how they’re conducted and what the seller’s goals are. A well-planned open house can attract local buyers who are just starting their search, neighbors who may know someone looking to move into the area, and even unrepresented buyers who might not have scheduled a private showing yet.
However, most serious buyers indeed schedule private showings with their agents; that’s where the strongest interest usually comes from. So while open houses can increase exposure and create energy around a listing, they rarely produce the actual buyer directly unless the marketing and follow-up are handled strategically.
If your agent isn’t using a sign-in system, collecting buyer information, or providing flyers and digital follow-up, then yes, the open house might not be serving its full potential. It’s not that open houses are a waste of time; it’s that poorly executed open houses often are.
In my experience, open houses work best when they’re part of a larger marketing strategy, one that includes targeted digital promotion, neighborhood outreach, professional materials, and a clear plan for following up with everyone who attends.
The bottom line: an open house can be valuable, but only when it’s done with purpose, preparation, and follow-through.
Open houses can serve a purpose, but their value depends on how they’re conducted and what the seller’s goals are. A well-planned open house can attract local buyers who are just starting their search, neighbors who may know someone looking to move into the area, and even unrepresented buyers who might not have scheduled a private showing yet.
However, most serious buyers indeed schedule private showings with their agents; that’s where the strongest interest usually comes from. So while open houses can increase exposure and create energy around a listing, they rarely produce the actual buyer directly unless the marketing and follow-up are handled strategically.
If your agent isn’t using a sign-in system, collecting buyer information, or providing flyers and digital follow-up, then yes, the open house might not be serving its full potential. It’s not that open houses are a waste of time; it’s that poorly executed open houses often are.
In my experience, open houses work best when they’re part of a larger marketing strategy, one that includes targeted digital promotion, neighborhood outreach, professional materials, and a clear plan for following up with everyone who attends.
The bottom line: an open house can be valuable, but only when it’s done with purpose, preparation, and follow-through.
- 4 months ago
- Helpful (1)
- Unhelpful (0)
Christopher Raynor
Real Brokerage LLC
Depends who’s running them. If it’s just an agent sitting on their phone waiting for a miracle, yeah, total waste.
But when done right, an open house is a live marketing event. It’s a chance to create energy, collect feedback, and expose your property to serious buyers (and yes, even their nosy neighbors who might know someone ready to move). The key isn’t the open house—it’s the strategy behind it. And trust me, mine aren’t boring.
But when done right, an open house is a live marketing event. It’s a chance to create energy, collect feedback, and expose your property to serious buyers (and yes, even their nosy neighbors who might know someone ready to move). The key isn’t the open house—it’s the strategy behind it. And trust me, mine aren’t boring.
- 4 months ago
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Matthew Chapman
Matthew Chapman With Windermere
Honestly, it depends on the strategy behind them.
In my experience here in the Seattle–Bellevue area, open houses don’t always bring the buyer who ends up writing the offer — but that doesn’t mean they’re a waste. A well-run open house can create energy around your listing, attract curious neighbors who often know someone looking to move nearby, and give unrepresented buyers a chance to connect with the property.
The key is execution. If your agent isn’t promoting it beforehand, collecting visitor info, or following up, then yes — it’s a missed opportunity. But when done strategically, with strong digital promotion, great signage, and personal follow-up, open houses can absolutely complement your overall marketing plan and help drive momentum for the sale.
In my experience here in the Seattle–Bellevue area, open houses don’t always bring the buyer who ends up writing the offer — but that doesn’t mean they’re a waste. A well-run open house can create energy around your listing, attract curious neighbors who often know someone looking to move nearby, and give unrepresented buyers a chance to connect with the property.
The key is execution. If your agent isn’t promoting it beforehand, collecting visitor info, or following up, then yes — it’s a missed opportunity. But when done strategically, with strong digital promotion, great signage, and personal follow-up, open houses can absolutely complement your overall marketing plan and help drive momentum for the sale.
- 4 months ago
- Helpful (1)
- Unhelpful (0)
Timothy Wells
Real
Absolutely not — when they’re done strategically.
As an active real estate agent, I’ve found open houses to be one of the most effective ways to build momentum around a listing, create in-person connections, and generate new leads — both for that property and future opportunities. The key is preparation and presentation.
Here’s why open houses still matter:
They bring the property to life. Photos and virtual tours can only go so far. When buyers step inside, they form an emotional connection that can’t be replicated online.
They expand visibility. Even casual visitors — neighbors, referrals, or drive-by traffic — often know someone looking to buy. Every attendee is a potential connection.
They’re powerful lead generators. By using a sign-up sheet or QR code registration, I capture contact information and follow up with personalized insights. This turns a simple event into a pipeline opportunity.
Professional marketing sets the tone. Providing color flyers with detailed property information helps visitors remember the home and reinforces a polished, high-touch impression that reflects well on both the property and the agent.
They serve your seller. A well-run open house signals to your client that you’re proactive, engaged, and willing to invest the time to maximize exposure.
Like any marketing tool, open houses only “don’t work” when they’re treated as a passive activity — sitting at the table waiting for traffic. When you approach them with intention, strategy, and follow-up, they become one of the most personal and productive touchpoints in real estate.
As an active real estate agent, I’ve found open houses to be one of the most effective ways to build momentum around a listing, create in-person connections, and generate new leads — both for that property and future opportunities. The key is preparation and presentation.
Here’s why open houses still matter:
They bring the property to life. Photos and virtual tours can only go so far. When buyers step inside, they form an emotional connection that can’t be replicated online.
They expand visibility. Even casual visitors — neighbors, referrals, or drive-by traffic — often know someone looking to buy. Every attendee is a potential connection.
They’re powerful lead generators. By using a sign-up sheet or QR code registration, I capture contact information and follow up with personalized insights. This turns a simple event into a pipeline opportunity.
Professional marketing sets the tone. Providing color flyers with detailed property information helps visitors remember the home and reinforces a polished, high-touch impression that reflects well on both the property and the agent.
They serve your seller. A well-run open house signals to your client that you’re proactive, engaged, and willing to invest the time to maximize exposure.
Like any marketing tool, open houses only “don’t work” when they’re treated as a passive activity — sitting at the table waiting for traffic. When you approach them with intention, strategy, and follow-up, they become one of the most personal and productive touchpoints in real estate.
- 4 months ago
- Helpful (1)
- Unhelpful (0)
John Wuertz
Berkshire Hathaway HomeServices, Fox & Roach Realtors
Open houses can be great tools when conducted properly. Your agent should certainly have materials to distribute to visitors. The open house should be published everywhere (MLS, social media, email blasts, etc). My team members also call the surrounding neighbors to let them know to send their friends (40% of people buy homes near their friends). Your neighbors all want you to get as much money as possible because it helps them. The hosting agent should also be getting visitors to sign in either on an app or paper so that they can follow up with them. We use a questionnaire to get actual feedback. It doesn't matter how many people attend. What matters is what they say and how they react to your home. Are there actionable items from the feedback? It's not just price, although it's good to know how the market is reacting to your pricing. But also decor, smell, traffic flow/furniture arrangement, etc. Feedback from the agents and visitors is what you need. Not just headcount.
- 4 months ago
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Grace Bonaccorso
Preferred Shore Real Estate
I don't think it's a waste of time. Even if no one comes to the open house, just the action of setting it up puts it out there in the digital world. For example, if someone had saved your property on Zillow, Zillow would now send them an email that your house is open. So, if nothing else, its extra free advertising and exposure.
- 4 months ago
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Katherine Fandel
RE/MAX SOUTHERN SHORES
Not at all! Open houses are a valuable tool for getting your home in front of serious buyers, creating buzz in the community, and allowing potential buyers to experience the space firsthand. Even if attendees don’t buy immediately, it’s an opportunity to build interest and generate leads that can turn into offers down the line!!
- 4 months ago
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We are noticing a trend in open house traffic where buyers have not found their agent of choice yet but they still want to preview properties. Anything that increases your exposure and gets more people in the door would be a potential benefit. We have had several offers come in from our open houses and I would highly recommend them!
- 4 months ago
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Jason Craig
Coldwell Banker
Test message open house
- 4 months ago
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Cindy Jacobson
COMPASS
I have had Buyers from open houses, on a more rare occasion, butI have had new listings due to the work I do on my listings as Sellers are watching and they do come to my opens.
- 4 months ago
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