How Home Sellers Can Use Social Media to Land Great Deals

Gone are the days when social media was simply used to connect with loved ones and keep up with the latest news and happenings in their lives. Today, social media is not only a key player for networking but also serves as one of the best solutions to expand a business and its reach.

Needless to say, the real estate industry has also started mastering the art of leveraging social media and social networking platforms in multiple ways. If you are one of those people who believe that home sellers post professional pictures of their homes on those social media and networking sites and get immediate traction, you’re in for a surprise.

Since hard selling isn’t always effective – especially among informed audiences – homeowners are now resorting to more subtle techniques to market their houses up for sale. These include creating open house events on Facebook and other platforms and waiting for news to reach interested audiences.

Fortunately for home sellers, the National Association of Realtors has revealed that as many as 66% of new first home buyers are millennials – and a whopping 99% of them are using the internet to look for their new house.

This goes to show that posting on social media, as long as you are right, might just provide you with better results than resorting to traditional real estate listings.

Let’s take a look at how home sellers can use social media to land great deals.

Visual Appeal

There are no second opinions about the effect that aesthetically appealing photos have on people. It’s imperative that homeowners de-clutter and hire photographers to stage their houses for professional shoots. This way, homeowners ensure that photos posted on social media will evoke the right reaction and prompt a response from potential buyers.

Since a professional photographer and videographer will have dealt with multiple homes in the past, it goes without saying that they will also be able to help you accentuate and highlight the best features of your house.

Visual Appeal

Convenient Sharing

A large percentage of homes have historically been sold by word of mouth – and not much has changed in that regard except our communication mechanisms. Since it’s possible for you to find everyone from your childhood best friend to your neighbor’s sister on social media these days, it only makes sense to market houses for sale aggressively on social media and makes your posts as embeddable and sharable as possible.

Whether you are top a real estate agent or simply want to sell your house as soon as possible, making public posts on all of your favorite social media platforms regarding your house is a great way to maximize visibility and reach.

Targeted Groups

Whether or not you’re active on social media, you probably already know that there’s a group for everyone, from dog lovers to travel enthusiasts.

And yes, potential home buyers are ones to be left behind.

If you’re interested in selling your house – and selling it fast – it’s a great idea to search for and become a part of target social media groups that are primarily populated by your local community members. This way, you will not only be certain that you can target prospects within your locality, but there’s a high chance that you’ll find other pages or contacts that may be of help through these groups.

Since social networking and word of mouth are known to help with home sales immensely, being a part of targeted groups will also be able to help you understand the latest tricks and techniques that can and should be followed for improved results.

real estate social media marketing

Live Videos and Stories

There’s just something about live videos that not many people can say no to. By posting live videos of virtual tours of your property, you are bound to spark interest. You could also conduct a Q&A session with potential buyers to keep your audiences engaged and increase traction. All of this will get your property more attention, increase demand and therefore, improve the chances of you getting a better price.

You could also conduct a Q&A session with potential buyers to keep your audiences engaged and increase traction. All of this will get your property more attention, increase demand, and, therefore, improve the chances of you getting a better price.

Now that you know how you can market your house for sale on social media, start working on getting the right pictures and videos to maximize leads.




FastExpert was founded in 2014. Our mission is to connect people buying or selling a home with top real estate agents. FastExpert is ranked as #134 fastest growing company in America in 2018 according to Inc 500. We have over 25,000 top producing agents in our network covering the entire US. we 
put over $2.5 Billion of 
property listings on the market.

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