Yes, and the answers above are right that it pays for itself. Let me add the part that actually determines whether it does: the sequence, and what to order. Sequence first, because this is where sellers waste the money. Do not book the photographer until the house is genuinely ready. Photos are permanent. They get syndicated everywhere within minutes of going live and they follow the listing around the internet for as long as it exists. If you shoot on Tuesday and finish decluttering on Friday, you have paid a professional to document the worse version of your home. So the order is: declutter, depersonalize, deep clean, handle the small repairs, get the yard tidy, THEN shoot. And shoot on a day with decent light if you can, which your photographer will have opinions about. What to order, because most sellers accept the default package and leave value on the table. Photo count. Find out how many images your MLS allows and use most of them. A lot of listings run twelve photos when the allowance is far higher. Every room, plus the yard, plus the street view, plus anything that explains the layout. Buyers eliminate homes for what they cannot see as much as for what they can. A floor plan. This is the one almost nobody orders and it is the one I would fight for. Buyers use floor plans constantly now to work out whether a home fits their life before they will spend a Saturday on it. It is usually a modest add-on and it measurably increases serious showings rather than curious ones. Twilight shots, if the home shows well lit. Usually one hero image, and it is often the one that stops the scroll. Drone, if the lot, the setting or the view is part of the story. If you have a nice house on an ordinary lot, skip it. Ask whether your photographer is certified for commercial drone work. Video or a walkthrough tour, particularly if you expect out-of-area buyers. Two things worth saying plainly. Do not use phone photos. Not because they look amateur, though they do, but because the first impression online is now the entire showing decision. Your listing competes as a thumbnail against professionally shot listings, and it loses at that size before anyone reads a word. Ask who owns the images and whether the license covers use after the sale. It rarely matters, but it occasionally does. This is from 2021, when a hot market let some sellers get away with weak photos. That is much less true now, so if anything the advice has gotten stronger. I work in Los Angeles and the South Bay, and I am glad to help you find a good agent and a good photographer, wherever you are selling. Zoltan Peresztegi, Los Angeles and South Bay real estate professional


