Yes—there is a clear and important difference between a selling agent and a buying agent, even though the terminology can be confusing. In real estate language, the selling agent is actually the agent who represents the buyer. They’re called the “selling agent” because they bring the buyer who ultimately buys (or “sells” the home by procuring the buyer). The listing agent, sometimes called the seller’s agent, represents the homeowner who is selling the property.
The listing agent works directly with the seller and handles everything related to selling the home: pricing strategy, staging and preparation, professional photography and marketing, open houses, negotiation, disclosures, and guiding the seller through escrow. Their primary goal is to help the seller achieve the highest possible price with the best terms.
The buyer’s agent (also called the selling agent) works on behalf of the buyer. They search for homes, analyze comps, write and negotiate offers, coordinate inspections, and help the buyer navigate financing and escrow requirements.
Even though both agents participate in the same transaction, they advocate for different clients with different goals. The listing agent protects the seller’s interests; the buyer’s agent protects the buyer’s interests.
As top realtors in Irvine, Irene and Ricky Zhang Real Estate Group specialize in representing sellers, providing expert marketing, strategic pricing, and strong negotiation to help homeowners maximize their results when selling a home in Irvine.