We'd really like to get an in-ground pool, ideally with an outdoor kitchen too. We live in Wisconsin, so we could only get use out of it for part of the year. Does the pool add value to our home? Or do people see it as something else to care for and that would turn them away from the house?
Asked by Maggie | Appleton, WI| 01-27-2023| 2,381 views|Remodeling|Updated 5 months ago
In Wisconsin, a pool is more of a lifestyle purchase than an investment. You're going to enjoy it for three to four months of the year, and the rest of the time it's a maintenance expense sitting under a cover.
Pools in warm-weather states where they're used year-round tend to add more value because the buyer pool that wants one is larger. In a cold-weather market like Wisconsin, the buyer pool shrinks significantly. Some buyers see it as a bonus. Many see it as a liability, an ongoing cost for chemicals, maintenance, opening, closing, insurance, and eventual repair or removal.
The typical return on an in-ground pool at resale is around 40 to 50 percent of what you spent to build it, and in a northern climate it can be even less. A $60K pool might add $25K to $30K to your home's value. An outdoor kitchen on top of that pushes the total cost higher with a similarly modest return.
None of this means you shouldn't do it. If you're staying in the home for 10 or more years and it's going to improve your quality of life, the enjoyment you get out of it has value that doesn't show up on an appraisal. Just don't build it expecting to get your money back when you sell.
If resale value is a primary concern, that money would go further in a kitchen remodel, bathroom updates, or other improvements that appeal to a broader buyer pool regardless of season.
It can, especially in warmer climates like Florida where pools are in demand. However, the value increase depends on the neighborhood and the pool’s condition. In many cases, it helps your home sell faster rather than significantly boosting the appraised value.
In your market, a swimming pool will most likely not be considered an asset. Swimming pools tend to only be favored only in warmer markets.
Keith Jean-Pierre
Managing Principal
The Dapper Agents
Operations In: NY, NJ, FL & CA
I usually tell clients a pool adds lifestyle first, value second, especially in a market like Wisconsin.
You’ll enjoy it, no question. But because it’s seasonal, buyers don’t always pay a premium for it the way they would in a year-round climate. Some will love it, others will see maintenance, cost, and limited use.
The return really depends on your price range and neighborhood. In higher-end areas where pools are more common, it can help. In more typical neighborhoods, it’s often a neutral or even a slight negative for some buyers.
Outdoor kitchens can help round it out and make the space feel more complete, but they don’t fully offset the seasonal factor.
If you’re doing it, do it because you’ll use it and enjoy it. Just don’t count on getting all of that money back when you sell.
If you are getting enjoyment out of the pool that is what matters! Do not look at a pool as a full return on the investment. If you put $50K in a pool it does not mean you increased your home value by $50K. However, you enjoyed it and it was important to you. When I work with buyers and if they are specifically looking for a pool, it is of more value to them if it is already in place. If the buyer does not want a pool, they will just move on from that listing. If it is done well then it definitely makes it more appealing to a buyer if they are looking for an entertainment space and a way to enjoy their own backyard. Keep in mind it also depends on the price point of your home, to begin with prior to the pool installation. So to directly answer your question a pool is not a dollar-for-dollar upgrade you get back in full. But it could be a selling point if this is specifically what someone is looking for when you go to put your home on the market and if there are few with pools and entertainment spaces compared to others on the market, this might work to your advantage.
A swimming pool can add value in some situations, but it usually does not return the full cost to build it, especially in areas where the pool can only be used part of the year. In markets like Wisconsin, buyers often see a pool as a lifestyle feature rather than something that increases the home’s dollar value.
Here are the main factors that affect whether a pool helps or hurts resale:
1. Climate and length of the season
In warmer states, pools are more common and buyers may expect them. In colder climates, some buyers love them, but others see them as extra maintenance for something they can only use a few months each year.
2. The price range of the neighborhood
Pools tend to add more value in higher-priced neighborhoods where buyers expect outdoor features. In mid-range neighborhoods, the cost of installing a pool is often higher than what buyers are willing to pay extra for it.
3. Condition and design
A well-designed pool with professional landscaping and a nice patio can make a home more appealing. An older pool that needs work, or one that takes up most of the yard, can actually turn buyers away.
4. Maintenance and safety concerns
Some buyers worry about upkeep, insurance costs, and safety, especially families with young children or buyers who don’t want the extra responsibility.
5. Outdoor kitchens and entertaining areas
Features like patios, seating areas, and outdoor kitchens often add more broad appeal than the pool itself, because almost every buyer can enjoy them.
In my experience, pools are best added for your own enjoyment, not strictly for resale value. If you plan to stay in the home for several years, it can be worth it. If the goal is maximizing return, other upgrades usually give more predictable results.
A swimming pool can add value, but it depends on the location, the buyer pool, and how well the outdoor space is presented. In colder states like Wisconsin, some buyers view a pool as a luxury for summer living, while others see it as extra maintenance and a waste of money. So the value is often lifestyle-based rather than a direct dollar increase.
From my experience as a New York realtor, I recently listed a home in Long Island during the summer when temperatures were consistently in the 80s. The two biggest selling points were the school district and the in-ground pool. Because buyers were touring the home in the heat, the pool became a major attraction and helped the property stand out and sell quickly.
If your pool and outdoor kitchen are well-designed and in good condition, they can absolutely make your home more appealing to the RIGHT BUYER (not all buyers), even if they are only used part of the year.
If you’re enjoying your pool, that’s what truly matters. A pool should be viewed as a lifestyle upgrade rather than a dollar-for-dollar investment. But it does add value in terms of enjoyment and how you use your outdoor living space.
When working with buyers, I find that a pool holds strong appeal for those who are specifically looking for one. To those buyers, having a pool already in place can be a major advantage. On the other hand, buyers who don’t want a pool will often skip the home entirely.
If the pool is well designed and well maintained, it can absolutely enhance a property’s appeal—especially for buyers looking for an outdoor entertaining space and a private backyard retreat. That said, the impact also depends on the home’s price point and the surrounding market before the pool was added.
Bottom line: a pool isn’t typically a full return-on-investment upgrade, but it can be a strong selling feature for the right buyer. In markets where few homes offer pools or outdoor entertainment spaces, it may even work to your advantage when it’s time to sell.
Sometimes, but not dollar-for-dollar, and in Wisconsin it’s hit or miss.
In colder climates, an in-ground pool usually does not add the full cost back in value. It can make your home more appealing to the right buyer, but it can also turn some buyers away because of maintenance, insurance, and limited seasonal use.
An outdoor kitchen and well-done backyard space tend to help more than the pool itself. Those features photograph well and add lifestyle appeal even without swimming weather.
Bottom line: build the pool because you want to enjoy it, not because you expect a strong return when you sell. It can help marketability for certain buyers, but it’s rarely a guaranteed value add in Wisconsin.
Sometimes—but it depends heavily on location, climate, and buyer expectations.
In colder or seasonal climates, pools often limit your buyer pool rather than expand it. Many buyers see them as maintenance-heavy and expensive, especially if they can only be used part of the year. In warmer regions, pools are more often expected and can help a home compete.
From a value standpoint, pools rarely return dollar-for-dollar what they cost to install. They can help a home sell faster in the right market, but they don’t automatically increase appraised value. If you’re adding a pool purely for resale, it’s usually not a strong ROI move. If you’re adding it for personal enjoyment and plan to stay put, that’s a different story.
Short answer: Sometimes — but not always.
Pros:
Can increase appeal to buyers who want outdoor living
Helps most in higher-end homes/neighborhoods
An outdoor kitchen + pool can be a lifestyle upgrade
Cons (especially in WI):
Limited use due to climate
Higher maintenance, insurance, and repair costs
Some buyers see it as extra work, not extra value
Rarely adds dollar-for-dollar value to the sale price
Bottom line:
A pool may help your home sell faster to the right buyer
It usually does not significantly increase appraised value in Wisconsin
It can narrow your buyer pool
Best advice:
Build the pool if you’ll enjoy it — don’t rely on it as an investment return.
In New Jersey, prior to covid pools were pretty neutral on value. I noticed during covid and continuing to now, homes with in-ground pools here, even though we only get 3-4 months use out of them, sell faster and for more. Note, you should choose putting a pool in for enjoyment first, as it's never dollar for dollar, but I think it's definitely a plus for amenities at this time.
For Wisconsin specifically, a pool usually does not add significant resale value and can sometimes narrow your buyer pool. Because of the shorter swimming season and higher maintenance costs, many buyers see pools as an expense rather than a benefit. In most Wisconsin markets, homes without pools tend to sell just as well—or better—than those with them.
That said, if the neighborhood already has a high concentration of homes with pools, it won’t hurt as much and may be expected at that price point. If they plan to stay long-term and want it purely for lifestyle and enjoyment, it can absolutely be worth it for them personally. But if the goal is resale value or they plan to move in the next few years, a pool is usually not a strong ROI play in Wisconsin
It will not create value, but it will not reduce your value either. If you plan on keeping your home forever go for it! If you're thinking of selling in the near future it may not be a wise investment.
As stated you will not get dollar for dollar value. Most of the time on an appraisal (in Michigan) the appraiser will give maybe a $10k value. The pool could actually deter some buyers from purchasing your home but if you are looking to stay in this home for some time- your enjoyment might be worth the cost.
In Wisconsin, a swimming pool usually adds more lifestyle appeal than resale value. Because the season is shorter, some buyers love it, while others see it as extra maintenance and cost.
A well designed pool with an outdoor kitchen can help a home stand out and attract the right buyer, but it typically doesn’t return its full cost at resale. The best rule of thumb is to add a pool because you’ll enjoy it, not just for investment value