How AI Tools for Real Estate Agents Can Save Time and Streamline Workflows

Artificial intelligence (AI) is changing almost every industry across the United States, and real estate is no exception. In an August 2024 survey by the National Association of Realtors (NAR), 65% of agents say they are somewhat familiar or very familiar with AI. When it comes to education, 63% say they will likely seek out educational resources on AI in the future. 

Many real estate professionals are aware of the existence of AI, but aren’t sure how to use it. They may have tested a few tools for their businesses, but the data above shows that they need guidance. 

Use this guide to better understand the available AI tools for real estate agents. Learn how this technology, when used well, can save time and grow leads for your business. It’s possible for real estate agents to use AI apps and resources without sacrificing the personalized service that builds client trust.

What is Artificial Intelligence (AI) in Real Estate?

Artificial intelligence refers to computational thinking and responses that imitate human language. It can be used to review and summarize large batches of data within a few minutes and in a manner that is easy to understand. Developers have created technology that allows AI to have conversations with people in a more natural manner than previous chatbot generations.

There are several ways to use AI tools in the real estate industry. AI can review recent home sales and provide a comparative market analysis (CMA) on specific properties. This is similar to how Zillow’s Zestimates work. AI can also help real estate agents streamline their communication efforts. It can help people create social media posts if they aren’t naturally engaging writers and develop descriptions for various property listings.    

“AI tools help Realtors by saving time on tasks like marketing, research, and client follow-up, letting us focus on building relationships and closing deals,” says Lisa Aguilera, a Keller Williams Realtor in Tracy, California. “Used wisely, the tools boost efficiency and sharpen the competitive edge. Used blindly, AI can risk making a brand sound generic, forgettable, and just like everyone else!” 

The rise of AI tools for real estate professionals aligns with the growth of these tools. In August 2025, ChatGPT hit 700 million active users. That’s fourfold growth year-over-year. As more people explore AI and try out different tools, the more likely they are to apply this technology to their real estate businesses. 

The Most Common AI Tools Used by Agents Today

If you are unfamiliar with real estate AI tools, there are plenty of different places to start. Choose a form of technology you feel comfortable with and consider how AI can support your workflows. You can also choose one of your daily tasks that is difficult, boring, or time-consuming and explore how AI can make it better. 

“AI tools help Realtors work smarter, not replace them,” says Mike Saladino, a Realtor at Keller Williams ONE Chicago. “They free up time for what really matters: building relationships, negotiating deals, and providing expert guidance.”

Here are a few examples of the most common AI tools used by real estate agents.

1. Chatbots and Virtual Assistants

Chatbots are one of the most popular ways for real estate agents to use AI tools. They allow potential clients to reach out whenever they want to ask questions, schedule interview appointments, and inquire about listings. When real estate agents have in-person appointments, the chatbots are hard at work learning about client needs. Then the agent can respond if more information is needed. 

Potential artificial intelligence chatbots include Structurely, Tidio, and Intercom. These tools are easy to implement and can assist with your lead generation efforts. Despite their fast-response value, these tools come with drawbacks. They have limited personalization options and often can’t provide detailed responses. Some clients also may feel frustrated if they realize they are talking to an AI. 

Real estate professionals can test out these tools for basic tasks and see if they provide enough value to expand their use to more complex queries.

2. Predictive Lead Scoring and Data Analytics

AI can help with other forms of real estate lead generation. Lead scoring tools rank potential clients based on their behavior, intent signals, and demographic data. If you have 10 new leads to follow up with, tools like SmartZip, Revaluate, and Offrs can identify which ones have the highest potential. 

These tools help agents save time with their real estate businesses by guiding their efforts. They won’t waste their time on cold leads or potential customers that wouldn’t be profitable. However, real estate agents should avoid overreliance on these tools. Ignoring certain leads could mean missing out on valuable relationships. 

Consider using these lead generation scores to guide your follow-up efforts and help you set priorities. This way, you don’t lose potential gems. 

3. Automated Property Valuation and CMA Tools

Some of the most valuable AI tools for real estate agents help with estimating property values. Software systems like HouseCanary, Restb.ai, or RPR use comparative sales in the area to provide value estimates on property listings. These tools are helpful for agents who are not as skilled in providing CMAs or who want to use data-backed technology to aid in the process. 

Automated valuation models (AVMs) don’t replace in-person expertise. Make sure you review the valuations provided by the AI tools and confirm they are accurate. Remove any irrelevant listings that could skew that data and cause your client or under- or overvalue their property.

4. AI Content Creation and Marketing Tools

Many agents across the real estate industry have embraced AI tools for content creation. They ask software like ChatGPT, Jasper, Canva AI, and Copy.ai to create social media posts, generate listing descriptions, and assist with other real estate marketing tasks. 

These AI-powered tools can help real estate professionals create enough content for a month in just a few minutes. Social media scheduling software can also publish scheduled updates. However, this is another instance where human maintenance is still essential. Agents need to frequently check their social pages for comments and questions, and respond accordingly. Otherwise, they could miss out on potential leads or cause troll comments to take over their profiles.

5. Image, Video, and Voice Tools

This is one of the coolest ways for real estate agents to use AI tools. Generative AI can create videos, audio descriptions, and even photos of the property. Virtual staging AI software is often more affordable than traditional staging and provides a similar experience for potential buyers looking through MLS properties. Lumen5 and Synthesia are two virtual staging AI tools to explore. 

These systems can elevate listings by providing videos and voiceovers that identify property features and showcase unique amenities. They are ideal for creating social media content for highly visual platforms like Instagram and TikTok. 

Consider testing these real estate tools to see how they change the look and feel of your listings, and evaluate how people respond to these new home showcases.

The Benefits of Using AI-Powered Tools in Real Estate

There are several reasons for real estate agents to embrace artificial intelligence and tools that utilize this technology. Many agents highlight how AI has changed their workflows and allowed them to be more effective throughout the day. 

“AI has become our secret weapon for lightning-fast research and time-saving first drafts of real estate marketing content,” says Paul Wheeler, owner/broker of Accent Realtors in Tulsa, Oklahoma.  

If you are still on the fence as to whether AI is right for you, here are a few benefits of using these tools. 

• Time savings: real estate agents have more time to respond to leads, build relationships, and support clients. The time saved can allow them to grow their business and form deeper connections with buyers and sellers throughout the real estate process. 
• Scalability: Realtors can run ads, generate content, and handle more listings with fewer team members. Real estate agents can potentially grow their revenue and personal income because of AI tools that use predictive analytics and generative content. 
• Data-driven decision-making: Agents can back their claims with data. They can showcase pricing trends and review the property data used to generate listing estimates. This ensures buyers and sellers use informed decision-making to guide their actions. 
• Improved client experience: real estate agents can provide faster answers, predictive recommendations, and more information to clients. Buyers or sellers won’t have to wait as long for responses or information. 
• Consistency: agents can ensure they share branded communications without drop-offs in tone. This can support passive lead generation that can grow your business.

The Pitfalls of Over-Automation in AI Technology

While artificial intelligence can support the real estate industry and bring it into the modern era, AI tools won’t solve everything. In fact, when used improperly, or when agents over-rely on AI technology, these systems can potentially harm lead generation and client relationships. Here are a few potential drawbacks of relying on AI. 

• Loss of Human Touch: Many people want emotional support, especially during such an important experience as buying or selling a home. AI can’t replace that, and communication may seem impersonal. 
• Generic Messaging: Overuse of AI-generated content can feel cold or robotic. Some people may be put off by your social media efforts if they feel like all of the content is created by computers. 
• Missed Opportunities: Algorithms can overlook complex client needs or unusual deals. Incorrect property data could make it harder to evaluate property values or stop high-potential leads. There needs to be human oversight for any AI-driven task. 
• Trust Issues: Some buyers and sellers may be uncomfortable with too much automation. Not every client appreciates tech-forward business practices. 
• Compliance and Data Privacy: Real estate agents need to understand how tools use data and what information is saved. This is particularly important with chatbots or third-party integrations. 

Once you start training AI tools to cover routine tasks related to your real estate business, you might be tempted to explore other ways to use this technology. While AI can provide immense value in a competitive market, it isn’t perfect. Make sure you always have enough time to review the content, data, and results of your AI efforts. You never know when you will need to jump in and correct something.

How to Use AI Without Losing Your Edge

It’s okay if you are just starting to adopt AI tools for real estate agents. This technology is still relatively new, and there are plenty of things to learn about it before applying the various apps and software options to your workflows. Here are a few ways to keep your business genuine and stay ahead of the crowd while embracing AI for Realtors.

1. Start Small, Then Scale

You do not need to take on an entire AI tech stack at once. Instead, start with one or two tools to learn how AI works and the benefits of using it. For example, you can feed property data to a content tool and ask it to write a description for you. If the content reads well and is accurate, the AI software just helped you save time and complete a task more easily. You can then test out a virtual staging tool to see how customers respond to the new photos. 

“AI tools are like the marketing assistant I didn’t know I needed, but glad to have found,” says Patricia Joseph, an agent at eXp Realty in Atlanta, Georgia. 

Track the success of your tools in the hours saved and reduced stress levels in your workflows. Then evaluate client responses. See how people approach the new content and if it affects engagement rates. By maintaining a realistic view of AI, you can look for positive and negative impacts on your business.

2. Always Personalize AI Outputs

One of the biggest mistakes real estate agents make is taking generative content at face value. Always fact-check the information, especially hard facts like property data, and improve it to reflect your voice. 

“AI tools can be a game-changer when used to enhance, not replace, a Realtor’s expertise,” says Somer Padilla, a Realtor at The Somerlyn Group in The Woodlands, Texas. “They allow us to deliver information quicker and more efficiently, whether it’s turning recorded consultations into clear, actionable summaries or using voice notes to guide AI in crafting well-structured strategies, data analysis, and responses. The key is balance. Agents who skip fact-checking or fail to personalize AI-generated content risk losing credibility and client trust.”

3. Control Client Interactions and Lead Generation

Similar advice can be applied to the use of AI for lead generation and client communication. While virtual responses can help a little, they should never replace human interaction. Always follow up with clients who reach out through your AI chatbot. Confirm they received the answers they need and ask about any additional questions or issues. 

Real estate agents can set triggers in their workflows so they are notified when a chatbot captures a lead or answers a question. These triggers can also provide recaps of what was discussed. This can reduce frustrations where clients have to ask agents the exact same questions they asked the chatbots.

4. Maintain Transparency

Don’t try to hide that you are using AI in your workflows. Make it clear to clients that they are speaking with a chatbot and let them decide if they want to continue the conversation. Alert clients to automatic updates produced by your computer helpers. Let people know where the property data was pulled from. 

This transparency can help with your lead generation efforts. Some people are happy to work with AI and will be thrilled that you are embracing technology. Other clients might want another real estate experience and won’t waste your time by navigating the sales funnel further.

5. Use AI to Highlight Your Strengths

AI is not designed to replace all aspects of real estate. Instead, it is meant to handle backend tasks that are time-consuming and easily automated. By freeing up time, you can focus on tasks that machines can’t do, like negotiating deals, providing empathy when offers don’t go through, and offering creative solutions to problems.

You might find that working as a real estate agent is more fun because of your AI software options. Your time can be spent on more meaningful work and creative pursuits, not just running property searches.

The Future of AI Tools for Real Estate Agents

AI technology has come a long way, but it isn’t done improving and evolving. The tools that real estate agents use today might seem basic and even primitive compared to the technology potential of the future. However, this doesn’t mean that real estate agents should wait to embrace AI. Instead, learning about this technology now can better prepare them for whatever it looks like in the coming years. 

Here are a few ways AI will change as new programmers and innovators develop this technology. 

• AI will get more personalized. Modern AI tools are already significantly more advanced than the first chatbots and automated systems. AI can become even more personalized and human-feeling as it grows more advanced. 
• Voice AI assistants may replace typing. Consider how people already use Siri or Amazon Alexa. AI could make typing a less common skill as people discuss their ideas aloud with various software tools. 
• AI will continue to enhance the home search. From AI virtual staging to better tools that analyze property images, AI will become more common in MLS listings and other parts of the home search. Property searches can become easier as AI systems provide personalized recommendations to buyers. 
• There may be more regulatory scrutiny. As AI replaces more functions, governing bodies and associations may create laws or best practices to protect consumers.

All new technology comes with growing pains. This is why AI requires human interaction during this time. While it can create opportunities for informed decision-making, AI can also cause confusion without human fact-checkers. Realtors need to make sure every aspect of AI content is correct, from the smallest property details to the most beautiful images created through virtual staging.

How FastExpert Agents Can Leverage AI Effectively

There are plenty of ways to stand out in a competitive market without using AI. Real estate agents can manually identify investment opportunities or generate leads and reach out on their own terms. They can work with contractors to support their real estate operations and run their business effectively. AI is a tool, not a requirement, but it is also so diverse that it’s worth considering even on a small scale.

Consider FastExpert if you are looking for multiple ways to grow your business. Along with using AI to automate routine tasks, you can gain visibility through this platform. FastExpert is another way to grow your leads and network with professionals in your area.

Try FastExpert today and see how it changes your real estate practice. You might be surprised at how your prospects grow and how more clients are attracted to you.