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What if I think my house should be listed for more?

I had an initial conversation with an agent and they're pushing to list my house for $25K less than what I think is market value. I've researched the homes around me and what's sold recently that's similar. I know they've also done their research, but I disagree with where they're pricing the house. What should I do?

Asked by Esther | Arlington, VA| 04-29-2024| 1,027 views|Selling|Updated 2 years ago

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Zoltan PeresztegiReal Estate Agent2 months ago

Esther, take your own side first, because agents are sometimes wrong and 25,000 dollars is worth a real conversation. Here is the productive way to challenge the number, and then the two things to weigh against it. Challenge it this way. Ask your agent to walk you through the adjustments line by line, not just hand you a list of comparable sales. A comp list is not a valuation. The valuation lives in the adjustments. Ask specifically: which three sales are you leaning on most, and what dollar amount did you add or subtract from each for condition, lot, updates and date of sale, and why? If your renovation, your lot or your finishes are genuinely superior to those three homes, that should show up as a positive dollar adjustment on the grid. If it does not appear anywhere, that is your argument and it is a good one. Barbara is right that you should ask for the data. This is the version of that question that gets an answer instead of a printout. If your agent cannot defend the adjustments, or gets defensive rather than curious, that is a real problem. Now the counterweight, and two terms nobody here has named. Buying the listing. That is the industry term for an agent who agrees to whatever price the seller wants purely to win the signature, then spends the next ninety days walking that seller down. The tell is an agent who instantly agrees with your number. An agent willing to give you a number you do not want to hear, before they have your signature, is usually the honest one. That does not make them right. It does mean the disagreement by itself is not a red flag. Absorption rate and months of inventory. Absorption rate is how many homes in your segment sell per month. Months of inventory is active listings divided by that number. Under roughly three months a seller has room to test a price, four to six is balanced, and above six the market punishes you for testing. Ask for both, for Arlington homes in your price band and property type, not the county as a whole. That tells you whether testing 25,000 dollars higher is a reasonable experiment or an expensive one. What overpricing costs. The most motivated, best qualified buyers are already in the market and they see your listing in its first two weeks. That is your peak audience and you do not get it back. If the price is wrong you spend that window on nobody, days on market accumulate, buyers start asking what is wrong with it, and the eventual sale price tends to land below what you would have gotten priced right on day one. Current data has roughly a third of listings nationally taking price cuts, and well priced homes selling in roughly half the time of overpriced ones. The compromise, and a firmer version of what Cindy suggested: put it in the listing agreement in writing. List at your number, and specify that if there are fewer than a defined number of showings or zero offers by day fourteen, the price reduces to the agent's number on day fifteen. Specific trigger, specific date, specific new price. You still get your test, it is time boxed, and neither of you has to have an awkward argument six weeks from now. One backstop: if your buyer is financed, the appraisal has to support the contract price, so a number the data cannot defend is not just slower, it can be harder to close. My name is Zoltan Peresztegi and I sell real estate on the Palos Verdes Peninsula and across the South Bay and Los Angeles, so Arlington is not my market. If you want a real second valuation before you sign anything, I am glad to connect you with a strong Northern Virginia agent from my network who will show you the adjustments, not just the comps. Zoltan

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Juan PicosReal Estate Agent4 months ago

It’s completely normal to disagree on pricing—this is one of the most common points of discussion between sellers and agents. A good way to handle this is to slow the conversation down and focus on *why* the pricing differs rather than just the number itself. I would suggest asking your agent to walk you through: • The exact comparable sales they used • Why they adjusted value up or down for each comp • How your home differs from the highest recent sales you’re looking at • What their strategy is if the home does not get activity at your preferred price Sometimes the difference comes down to timing, condition adjustments, or what buyers are actually paying right now versus what homes are *listed* for. It’s also important to consider that pricing slightly too high can reduce early showing activity, which is usually when a listing gets the most attention. On the other hand, pricing too low can leave money on the table—so the goal is finding the range where the most qualified buyers are actively looking. If you still disagree after reviewing the data, it’s reasonable to: • Get a second opinion from another agent • Test a slightly higher price with a defined review period (for example 10–14 days) • Reassess based on real showing and feedback, not just online estimates At the end of the day, you are in control of the final list price. The key is making that decision with full information on both market data and buyer behavior in your specific area.

Keith Jean PierreReal Estate Agent6 months ago

This would be between you and your agent. I am sure you can come to an agreement, perhaps a short timeline at your price point and if not garnering the proper activity / offer, then you drop to their recommendation? Best of luck with the sale. Keith Jean-Pierre Managing Principal The Dapper Agents Operations In: NY, NJ, FL & CA

Kevin NeelyReal Estate Agent6 months ago

This is a common question among Florida buyers and sellers, and the answer depends on your specific situation and local market conditions. Understanding the fundamentals before making any decisions protects your investment and your timeline. In Masaryktown, Hernando County, Florida, the real estate landscape has its own characteristics that affect how this plays out in practice. The Hernando County market attracts a diverse buyer pool including relocators from higher-cost states, retirees, and local move-up buyers, which creates consistent demand across most price points and property types. The strategic approach is to work with a local agent who can pull current comparable sales data and walk you through the specific factors that apply to your situation in Florida. Every market is different at the neighborhood level, and decisions based on general advice or national headlines often miss the local nuances that matter most to your outcome. Making informed decisions based on local data is always the strongest position. Kevin Neely & Kaitlynd Robbins | K2 Sells, Keller Williams Elite Partners

John MentisReal Estate Agent7 months ago
Novice1 Answer

First, it's your asset and you have the right to price it as you may want. However, you want to understand at what price it has the best chance of selling. Second, if you like the agent with whom you discussed your sale, have a further conversation about how they came up with their price and share with them the data you found. You should be able to have a solid conversation about any differences in opinion as to what data is most reasonable to use as a comparison to your home and why their price opinion is different than yours. Third, don't be afraid to interview a few different agents to get different opinions on both price and strategy. Lastly, take some time to be clear in your mind what your goal for the sale is and what tradeoffs you'd be willing to make in order to accomplish it. For example, highest price even if means spending longer on the market.

Jessica FauteuxReal Estate Agent11 months ago
Rising Star11 Answers

This is your house, and not your Realtor's house. You may list it for whatever amount you wish. It's wise, though, to have a price reduction plan in place if it does not sell for your desired price. If a property sits on the market for a long time at the wrong price, this can actually cause you to get less money than you would have if you priced it right from the beginning. You also would be marketing it to the wrong people, and may be assisting your neighbor in selling their house instead of your own! (Remember to pay attention to competition when pricing.) Even if you drop the price to the right place later, by then, your property would be stale on the market. I recommend interviewing multiple realtors to see if you get different opinions on pricing strategy. If multiple agents offer the same recommendation, they probably know what they are talking about. You can also pay an appraiser to give you an extremely accurate number that can help you justify your price to buyers. With all of that being said, when my clients want to price higher than I do, I let them with caution. You might get that shoot for the moon number!

Barbara JenningsReal Estate Agent1 year ago
Novice3 Answers

It’s completely normal to have questions about pricing—especially when it feels lower than expected. Pricing a home isn’t just about looking at what sold nearby or what online estimates show. The market is constantly shifting, and those “past sold” prices often reflect conditions that may have changed since those homes closed. Websites like Zillow and Realtor.com use automated algorithms based mostly on square footage and general data—they haven’t seen inside your home, considered your upgrades, lot position, layout, or current buyer demand. That’s why professional pricing also factors in competition, condition, absorption rate, and current buyer trends in your specific neighborhood. If you disagree with your agent’s suggested price, ask them to show you the data behind their recommendation and how they’re interpreting today’s market activity—not just what sold months ago. A collaborative pricing discussion should balance data with your goals and timeline, not feel one-sided. — Barbara Jennings, REALTOR® Epique Realty | Fredericksburg, VA Trusted Local Expert & Real Estate Advisor

Johnny SarkisReal Estate Agent1 year ago
Rising Star11 Answers

Pricing your home is not just about picking a number—it’s about strategy. Northern Virginia real estate agent will work with you to balance your goals with current market realities. The right pricing approach can mean the difference between sitting on the market or selling quickly and for top dollar. If you’d like a free, detailed home valuation in Northern Virginia , I’d be happy to provide a customized report and walk you through the numbers side by side with recent sales.

Cindy SharpReal Estate Agent2 years ago
Novice6 Answers

Housing inventory is low. List at the 25k higher but agree to take the price down to the suggested list price if there are no offers within the first few weeks or no showings scheduled.

Kristina OwensReal Estate Agent2 years ago
Novice8 Answers

First I would visit with the realtor and ensure they have explained how they came to the market value. They likely can show you the comparisons they ran to arrive at that number and give you a better explanation. Then compare it to what you are seeing. Make sure the properties you are comparing are similar and in the same subdivision if possible. A different subdivision or area makes a big difference on pricing. Even homes within 3 miles can be priced differently. The homes around you can also impact your homes value. If you have not signed a contract with the current agent fee free to speak to a few more and get their opinion. Ultimately you decide what you want to list the price at. Keep in mind there are things like the home being on the market too long that can make the home more difficult to sell. People assume if a property is not selling there is something wrong with it.

Lisa And Greg HarrisReal Estate Agent2 years ago

I would 1st recommend interviewing a few local experts to give their opinion on the value and what the local market is doing to determine the best options. Keep in mind we are seeing some areas that are slowing drastically and some that are not and a good local expert REALTOR should be able to keep a pulse on what they are seeing..... With that said, you can choose to list a property higher if you are willing to take the risk of it sitting on the market longer.... Keep in mind if you were a buyer and you saw a home sitting on the market longer than those around it..... What is your fist impression??? Typically you think it is over priced. So keep this in mind when listing a home. and make price corrections quickly if you are not getting activity on the home quickly.

Juliette BergeronReal Estate Agent2 years ago
Novice2 Answers

Depending on where your property is located, a licensed Realtor knows the market and will advise in a certain market pricing a home to high will not generate multiple offers and may cause a house to sit on the market longer.

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