Are professional photos and videos really necessary to sell a home?

Short answer, yes. Professional photos and video are absolutely necessary if you want to maximize exposure and price. Buyers today start their search online. Your home is competing with many others, and if the photos do not stand out right away, buyers will scroll past it without ever seeing it in person. Professional media helps in three major ways. First, it brings in more showings. Better photos and video lead to more clicks, more interest, and more people walking through the door. Second, it creates an emotional connection. It is not just about showing the home, it is about helping buyers picture themselves living there. Third, it can impact your final sales price. The more attention your home gets, the more demand you create, which can lead to stronger offers and better terms.

It is essential! This is what consumers see first and what attracts them to the property. It is not just about listing photos but overall online presentation of the property.

I think it has to do with your market. Here in Connecticut, we still have an extremely competitive seller's market and often times, I see "professional photos coming soon" on the remarks and 2 days later the property is under contract. Photos are a must to show case the house, but video not so much.