20 Creative Ways To Market a House for Sale

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|10 min read

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Do you think there is only one way to sell a property? Think again. Keep reading if you want to find more profitable and creative ways to market a house for sale. The best way to market your real estate listing might be something you’ve never considered.

marketing a house for sale

The Many Ways To Sell a Home: Which Is Best?

There are many ways to sell a house or another property, but most homeowners will first find a trusted, local real estate agent who can support them. The real estate agent will also handle the bulk of the work, which often leaves little room for your input and decisions. Depending on the agent you choose, you might also find that they prefer to stick with one marketing idea to sell your house instead of combining different strategies.

For example, they might only list your property on one website, neglecting social media, blogging, landing pages, and more. The result? You may lose out on great selling opportunities because you must tap into a broader range of channels.

20 Ways To Sell Your House (Fast)

There are dozens of creative ways to sell a house, but this guide will examine 20 of the best. 

1. Create an Exciting Landing Page

An exciting landing page is one of the most effective marketing ideas for selling a house. Now more than ever, people looking to buy a house go online first, and landing pages can get a lot of traction without requiring too much effort on your part.

A landing page is a web page that focuses exclusively on promoting one particular product or service. Users usually get to a landing page after clicking on a link that can be included in an email, blog post, social media post, or, of course, a website page.

It may not sound like one of the most creative ways to market a house for sale, but a well-structured, keyword-rich landing page can attract the right audience who would be interested in your property. Creating a landing page is much quicker, easier, and more affordable than building an entire website. Remember to add catchy calls to action to entice prospective buyers to contact you for more information.

2. Leverage the Power of Email Marketing 

It may be one of the oldest marketing methods, but email marketing is still alive and kicking in 2023. So naturally, it’s also one of the best marketing strategies for selling a home. If you think creating an email marketing campaign might be too much to handle, start small.

Send the first few emails to all your family and friends, and ask them to forward them to their contacts. Then, keep the body of your email simple, add a few enticing images or videos, and craft a compelling subject line that encourages the reader to learn more.

You can also leverage easy-to-use tools like Mailchimp to automate your emails and save time and effort. At least one person reading your email will be interested in viewing your property. 

3. Use Storytelling To Sell a Lifestyle

One of the best ways to promote a product is to tell its story. Think about your house as more than just a collection of walls, ceilings, and floors: It’s the beautiful base of an entire lifestyle. Imagine that you are selling a way of life rather than a house.

How do you envision the house for future owners? Is it going to be relaxing, intimate, and mindful? Or exciting, creative, and vibrant? Choose which features of the house — and of living in the house — you want to focus on and play up those features on your flyers, landing pages, social media, and more.

4. Make It Fun With GIFs or Memes

The real estate sector isn’t traditionally all fun and games. Most people tend to picture professional-looking businesspeople in suits and carrying briefcases — but a more laid-back approach can be a creative way to market a house for sale.

Why not incorporate something playful and entertaining, such as GIFs and memes, in your house marketing strategy? Not only are these super-easy to create but they can also be remembered and shared much more easily compared to more traditional — and serious — house listing strategies.

home marketing

5. Attract Attention With Unexpected Gimmicks

A “For Sale” sign outside your front yard is a good way to attract attention, but what if you go for something bold and unexpected?

For example, replace that sign with a giant, inflatable balloon. This could be almost anything you’d like: cute animals, monsters, unicorns, palm trees, and more. Get creative and have fun.

6. Rethink Traditional Yard Signs 

If a glittery dragon or massive balloon feels too heavy-handed, you can take it down a notch and opt for a more traditional “For Sale” yard sign. But that doesn’t mean you can’t use your imagination.

Use easy-to-read and large fonts, attractive colors, and graphics, and add a smiling photo of yourself to make the sign more personalized.

7. Consider Marketing on Unusual Days

National Donut Day, International Joke Day, National Comfy Day, National Wear Your Pajamas to Work Day — the calendar is packed with fun holidays.

Have you considered that one of these unique occasions might provide the perfect way to market your home? Pick one and try to tie its meaning to a specific feature of your house or neighborhood.

For example, promoting your listing on National Wear Your Pajamas to Work Day would be an excellent way to show off a fantastic home office.

8. Go It Alone (But With Help From For Sale By Owner Sites)

If you’ve always thought that the only way to sell a house is with the help of a real estate agent, you might be surprised to hear that this is only part of the full story. The pros of hiring a real estate agent are many, but the main con is, by far, the substantial fees and commissions they charge.

So, why not promote your listing independently? You can still get the support you need from For Sale By Owner websites, which can help your listing get more exposure for next to nothing in expenses.

FSBO websites are packed with tips, tricks, and useful resources to help you navigate the often complex landscape of home selling.

9. Get More Exposure By Listing on an MLS

Who says that you should promote your listing on only one website? Adding your property to a multiple listing service (MLS) can effectively spread the word and reach out to a much larger pool of potential buyers.

When you list your property on one of these websites, you add it to a huge database of for-sale homes, enabling you to tap into a much wider audience.

This is a creative way to market a house for sale and a relatively affordable and straightforward one, especially if you choose a Flat Fee MLS. Flat fees can help you save a lot of money on real estate agent commissions.

10. Take the Buzz to Social Media

These days, you can do pretty much everything on social media — including selling your house. The great thing about this approach is that you can focus on one or two social media platforms or combine a wider range to expand your reach. 

We recommend promoting your listing on a platform you are already familiar with to start. This will make creating a listing quicker and easier and help you craft a message that truly resonates with the users of that specific social media network.

11. Team Up With Local Micro-influencers

If you have decided that promoting your listing on social media is the right way to go, you should tap into the potential of influencers. Of course, we are not suggesting contacting ultra-famous celebrities but getting in touch with “micro-influencers.”

These are online content creators with between 1,000 and 100,000 loyal followers who consider them experts in their niche — or simply love the content they put out and enjoy following their journey.

Try to team up with a local influencer, as they will make your message feel even more relatable and authentic. Interior designers, landscape artists, architects, and the like are your best bet.

12. Work With a Professional Photographer

Even if you have the latest smartphone or a great camera, taking stunning real estate photos is a skill that not everyone can master. Try enlisting a professional photographer to take gorgeous shots of your home’s interior and exterior.

Think about the photo shoot like a story: Every picture is a different chapter, and every detail is a character. An expert real estate photographer will know how to bring out the best of your house compellingly and authentically. 

13. Work with a Real Estate Videographer

They say a picture speaks a thousand words, so imagine what a video could do. As a result, video marketing has long become one of the go-to choices for the most successful marketing experts worldwide, and with good reason.

Video content has the potential to expand your reach hugely, capture your viewers’ attention, and persuade them to take action. Creating a video to promote your listing is a no-brainer.

Again, it’s best to team up with a real estate videographer and let them shoot a comprehensive video tour of your property. They can also edit and polish the clips to achieve a truly stunning and professional look.

>>DISCOVER: When Do You Get Paid After Selling Your House?

14. Rent a Drone for Next-level Shots

If more than beautiful shots of your home and garden is needed, and if you have the budget, consider renting a drone for showstopping aerial views of your property and outdoor areas. 

Drones are a super-modern yet underutilized way to add excitement and pizazz to real estate listings. If you want to stand out, this is one of the best and most creative ways to market a house for sale.

15. Open House? Yes, But Make It Truly Unique

Organizing an open house may not seem like one of the most creative ways to sell a house fast, but you can put your own spin on it. For a successful open house, you’ll want to offer an experience that prospective buyers will remember.

For example, what if the open house was a murder mystery dinner party? Or you could have a DJ or live band playing in the front yard. Some even create little pop-up shops that give free samples of fancy food, drinks, and homeware products.

Whatever spin you adopt for your open house, remember to make it relevant to your goal — selling your house. 

If, for instance, you want to show off your property’s spacious deck and outdoor area, you could turn your open house event into a fun outdoor treasure hunt. Do you have a cinema room? Then consider a Hollywood-style premiere event.

16. Bring Out the “Wow” Factor

Every house has something unique, that quintessential element that makes it stand out from all the other houses on the street. Think about what your property’s “wow” factor may be, and try to devise creative and compelling ways to promote that in your listing.

It could be anything — a gorgeous and cozy fireplace, a tucked-away secret garden, a sunroom-turned-home office, or the unparalleled views of the city skyline from the roof terrace. Lead with that whenever you create content to promote your listing, and you’ll soon realize how many people are interested in seeing the beauty you describe in person.

17. Blog About It!

If you have a knack for writing, blogging about your listing might be right up your alley. Starting a blog is a fast, simple, and affordable way to create and share content that you might not be able to post on social media or include in a short email. 

Plus, blogs allow you to add images, videos, and other visuals, making the entire experience more immersive and interactive. This makes it an ideal choice when it comes to creative ways to market a listing. 

You can structure the blog in any way you like — you could even frame it as a story, a “journey” to finding the perfect new owner for your much-loved home.

18. Get Local Businesses Involved

You may also want to connect with a couple of local businesses to help you promote your listing. You might already have some friends or acquaintances in the local business community — if so, begin with them.

If not, ask around or visit the shops directly to speak with the owners and try to agree on a partnership that will benefit both. For example, if you host an open house and choose to set up a pop-up shop, why not give away free samples of deliciously-scented candles from the cute little boutique at the end of the road?

19. Offer a Stay-and-Play Weekend

Regarding creative real estate marketing ideas, this one takes a lot of work to beat. If you feel comfortable with it, why offer your interested buyers a weekend stay at your home? This could be something that you choose to do toward the end of your search for the perfect buyer, as you will have already whittled down your list to a handful of people. 

Tidy and clean your house and remove any valuables or personal belongings. But more importantly, ensure you have all the necessary licenses and insurance to host this type of event, if applicable.

20. Hype Up the Area, Too

As we mentioned earlier, selling your property doesn’t just mean finding someone who wants to buy a building: It’s about selling the lifestyle that comes with the property.

And what makes life more special than the power of community and neighborhood? Try to emphasize a few features of the area that make it truly special and a great place to settle down.

Whether it’s a quiet residential area, a more urban district, a buzzing and hip quarter, or anything else, think about the reasons why a person would want to live there and mention those in your listing.

Use Creative Marketing To Sell Your Home

Selling your first house can feel daunting, but it doesn’t have to be. The whole process can be much more fun and creative than you might think.

This comprehensive guide explored just 20 of the more creative house marketing ideas. If you are ready to sell, why not head to our guide for additional tips to sell your house faster?

Mark Katigbak

Mark has been working with FastExpert since 2019. He graduated from California State Fullerton with a degree in Business Administration and a focus on Marketing. He has worked in many industries, from customer service to hospitality to real estate. He enjoys working and writing about real estate because of the opportunities to help others, form good relationships, and educate people on this wide topic.

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