Is it better to offer a mortgage rate buydown than a price cut?

Not sure how the market is in that area since I’m in Florida, but here are a few things to consider. About 90% of the time, price is the main factor. However, before cutting the price, ask yourself: how does the home look? How’s the curb appeal? Do the photos tell the story of your home? If all of these are on point, then it might be the price—but if not, work on those first.

If the goal is to help someone truly qualify, I’d lean toward the price cut. A 2-1 buydown mainly makes the payment easier for the first couple years, but it usually does not fix the bigger affordability issue. The buydown is better when the buyer already qualifies and just needs a little breathing room up front.

A 2-1 buydown works best if: You’re competing with new construction Buyers are payment-sensitive but already qualified Home is slightly overpriced vs comps You want to avoid a visible price drop. A price reduction works better if: You’re getting low showing activity You’re missing a key search bracket (ex: $525K → $499K) Buyers are passing before even seeing it Days on market is climbing (you’re at 3 weeks—this matters) My blunt take (based on your situation) At 3 weeks in Franklin, You’re not stale yet—but you’re approaching the danger zone. If showings are slow → pricing issue If showings are strong but no offers → condition/value issue If I had to choose one only: I’d lean price reduction over buydown in this market. But the best move is usually a combo