Can I switch real estate agents if I feel like my current one isn't doing enough to market my home?

Hello Danny, Short Answer: Possibly. Let me ask a few honest questions first. Is your home priced correctly? Are you allowing showings at all times? Is your house clean and staged correctly? An honest answer of "no" to any of these questions will deter folks from making an offer or even a showing. A common response I have from sellers regarding price is "If they are serious, they will put in an offer". More often than not, this is not true. What actually happens is the overpriced home is used to sell someone else's home. Remember: People shop price, but buy value. Feel free to call or text with any other questions. Jerry McManus Keller Williams, Sewell, NJ

Yes, you can potentially switch agents, but don't hire another agent or sign a new listing agreement until you've reviewed the contract you already have. I'd start with a direct conversation with your current agent. Ask them to show you the actual marketing activity: number of showings, online views, feedback from buyers' agents, open houses, social media exposure, advertising, and how your listing is performing compared with competing properties. After 60+ days with little activity and no offers, I'd also revisit the price, not just the marketing. Even excellent digital advertising can't overcome a property that's priced above what buyers perceive as market value. Your agent should be able to explain how your current price compares with the most recent comparable sales and current competition. If you still feel the marketing strategy isn't working, ask whether they have a specific plan to change it—new photography, updated listing presentation, targeted digital advertising, open-house strategy, broker outreach, or a price adjustment. Give them an opportunity to address the concerns before deciding to leave. If you ultimately want to change agents, look at the listing agreement's cancellation, expiration, protection/holdover, and commission provisions. Some agreements allow termination with the broker's approval; others may have specific conditions or fees. The brokerage—not necessarily just the individual agent—may be the party you need to negotiate with. I'd keep the conversation professional and focus on results rather than blaming the agent. You can say, "We've been on the market for over 60 days without an offer, and we'd like to understand what we're going to change to improve the results." If you can't agree on a new strategy, then it's reasonable to explore your options for ending the relationship. The goal isn't simply to find an agent who promises more marketing; it's to find someone with a clear pricing and marketing strategy that is supported by current market data. Juan Picos Real Estate Agent JohnHart Real Estate

Yes, you can potentially change agents, but because you've already signed a listing agreement, the first step is to review the contract before making any move. I'd start with a direct conversation with your agent. After 60+ days with little activity, it's reasonable to ask for a specific review of the marketing plan: showing activity, online exposure, photography, social media, open houses, buyer feedback, and—most importantly—whether the current price is competitive with the market. Sometimes the issue isn't marketing at all. If the home is priced above what buyers are willing to pay, even excellent digital advertising won't necessarily generate offers. Your agent should be able to show you the data supporting the current pricing strategy and explain what they recommend changing. If you're still unhappy, ask whether the brokerage will allow you to cancel the listing agreement or transfer the listing to another agent within the same brokerage. Don't simply sign with another agent without resolving the existing agreement, because you could potentially still owe the original brokerage a commission. I'd keep the conversation professional and focus on the results you need rather than criticizing the agent personally. Something as simple as, “We're concerned about the lack of activity and would like to see a revised marketing and pricing strategy. If we can't agree on a plan, we'd like to discuss our options for ending the listing agreement.” Juan Picos Real Estate Agent JohnHart Real Estate

Danny, this depends on what your contract states. Keith Jean-Pierre Managing Principal The Dapper Agents Real Estate Operations in ALL 50 States

Danny, this fully depends on what your listing agreement says. Speak with your realtor and their broker if necessary. Keith Jean-Pierre Managing Principal The Dapper Agents Real Estate Operations in ALL 50 States

Danny, you can switch, but the contract is with the brokerage rather than with your agent personally, so the cleanest first step is usually a conversation with the broker or office manager rather than a cancellation letter. Ask them to reassign the listing if you like the company but not the plan. Before that, I'd ask your agent for showing counts week by week and whatever feedback came back. Sixty days with almost no activity usually points at price or photos long before it points at digital ads, and if you change agents without changing either one, you'll be in the same spot two months from now. Read your agreement for the end date and the protection period clause too, since that one catches sellers off guard. I'm licensed in California, so a listing agent where you are can tell you how releases typically work in your state. Alla Novytska, Realtor®, JohnHart Real Estate, DRE #02254775

Yes, but start with a conversation, not a surprise cancellation. If the house has sat 60+ days with little activity, ask for a written marketing review: what ran, what the feedback was, and what changes they recommend (price, photos, staging, digital ads, open houses). Put your concerns in writing so the file is clear. If you still want to move on, check your listing agreement for the term, cancellation rights, and any early-release or protection-period language. Most switches happen with a mutual cancellation or a broker-to-broker release, not by ignoring the contract. Your current broker usually has to agree to release the listing before another agent can take it live. Polite path: schedule a call, bring comps and the activity report, ask what they will change in the next 7 to 14 days, and set a date to decide. If that plan is weak, request a release and interview agents who can show recent digital marketing and sold comps in your area. This is general info, not legal advice. Have your agreement reviewed before you sign anything new.

Danny, before the switching question, the harder one: after 60 days with very little activity and no offers, the cause is usually price, not marketing. That is not a defense of your agent. It is the thing that will still be true after you hire a new one, and I would rather you hear it now than in month four. Here is the diagnostic, and it is quick. Look at your showing count, not your online view count. If you are getting showings and no offers, the house shows worse than it photographs. That is condition, presentation, or a specific objection buyers keep raising. Fixable, and your agent should be able to tell you exactly what the feedback has been. If you are getting almost no showings, buyers are screening you out before they ever come. At that point it is price, or it is photos so weak that nobody clicks. Both are fixable this week. If almost nobody is even finding the listing, then you have an actual marketing problem, which is the rarest of the three. Ask your agent for the numbers: showings by week, online views, saves, and every piece of showing feedback received. A good agent has this and will hand it over. An agent who cannot produce it has told you something important. Now, the mechanics of switching, since you asked directly. Your listing agreement is with the brokerage, not with the individual agent. That matters, because it opens a door most sellers do not know exists. You can ask the broker or office manager to reassign the listing to a different agent within the firm, which is a far simpler conversation than cancelling. Brokers generally prefer keeping the listing over losing it, and they will often agree. If you want out entirely, most listing agreements can be cancelled by mutual agreement, and many brokerages will release a seller who clearly wants to go rather than spend 60 more days on a listing the client has given up on. Ask for a written cancellation or release. Do not rely on a verbal "we're done." Two things to check in your agreement before any of this. Look for the expiration date, and look for the protection period, sometimes called a safe harbor clause, which says the brokerage is still owed a commission if the house sells to a buyer they introduced during the listing, for some period after it ends. That clause is the one that surprises people, so read it and know the names on any list of registered buyers they provide. On the professional way to handle it: be direct and unemotional. Ask for a meeting, bring the numbers, say plainly that the results are not where you need them and you want to discuss a change in strategy or a change in representation. Give them one real chance to respond with a plan. A good agent will come back with a specific proposal, usually including a price adjustment, new photography, and a relaunch. If what you get instead is reassurance and no plan, you have your answer. One caution on relisting. A house that comes back on the market carries its history with it, and buyers and agents can see it. So do not switch and relist at the same price with the same photos, because you will spend your fresh start on nothing. If you make a change, make it a real one. I am a real estate professional, not an attorney, so if there is a dispute over cancellation terms, have someone read the agreement. You did not say where the home is. Tell me the city and I will connect you with a strong local agent who can give you a candid second opinion on price and presentation. I work the Palos Verdes Peninsula and the South Bay in Los Angeles, so I would not pretend to be local to you unless you happen to be here, Zoltan Peresztegi. Zoltan