can my agent use ai to write my listing or is that a legal risk?

A.I. can be used as a tool to help write an incredible listing description. It should not be trusted to write THE listing description! That would be a mistake. Artificial Intelligence can be used to construct an outline. Put thoughts together in a controlled “environment”. As an agent, and licensed Broker, I typically provide all of the accurate facts about the property and start with a creative idea or two. I carefully make sure that the prompts I’m using are well targeted toward the desired outcome. A.I. is the writing assistant… NOT the writer. If A.I. is given free reign to run wild with a listing description and pull false information from anywhere and everywhere, YES, that could create liability all around if whatever it spits out is sent to distribution.

Hi, As an agent I agree AI can write a beautiful description but it can also completely make things up. I verify and send the listing to the seller to double check . At the end of the day, it still falls on the seller and the agent not the robot. So I use AI smartly, but I don’t trust it blindly. Everything gets checked, because my job is to protect you, not just make it sound good.