How to Use Augmented Reality in Real Estate


|10 min read

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Augmented Reality (AR) is revolutionizing the real estate market and making it easier than ever to help sell a home. With AR, sellers can offer potential buyers virtual staging, virtual tours, and even show homes still in the process of being built. This technology gives buyers an immersive experience that allows them to envision themselves in their future home. 

By using this powerful real estate tool, sellers can connect with potential buyers in a way that wasn’t possible before. Keep reading to learn more about how AR can be used to help sell a home, and pick up some ideas for the next time you sell.

What is Augmented Reality?

AR technology involves superimposing real-time information onto smartphones, allowing creative avenues when interacting with the environment.

In the context of real estate, Augmented Reality is used to combine the real appearance of an area (like a living room or backyard) with virtual images (like how the room would look with certain furniture or the yard with different types of pools). This means potential buyers can virtually tour properties in a 3D format, saving time and money for agents and clients. 

Cutting-edge visual tech enables users to immerse themselves in various spaces with more accuracy than before. This makes Augmented Reality an invaluable asset when it comes to marketing a property and helping it sell quickly! The visuals created by this technology give prospective buyers an authentic feel for what they are buying without having to leave their own homes. It’s no wonder why so many people are turning to Augmented Reality in real estate as a way of attracting more potential buyers.

Virtual Staging

By leveraging AR, sellers can bring their home to life in a way that captures buyers’ imaginations and excites them about the possibilities of their new space. Virtual staging allows sellers to demonstrate the potential uses of a room without having to actually stage it physically. With AR, they can transform a bare room into one suited for any purpose, such as:

  • A home office with all the necessary equipment and furniture
  • A fitness area with essential gym equipment
  • An entertainment area with a large television and comfortable seating
  • A library full of interesting books and comfortable chairs

This not only saves time and money but also gives buyers more options when considering a property. By allowing buyers to visualize what different rooms could look like, virtual staging opens up whole new opportunities for prospective homeowners.

Virtual Tours

With AI technology like Augmented Reality and Virtual Reality, potential buyers can take a virtual tour of any property from the comfort of their own home. The tours provide an interactive experience, enabling prospective buyers to get an in-depth look at the property just like they would if they were physically present. Moreover, it allows them to explore and evaluate various aspects such as floor plans, furniture placement, landscaping, etc., which can help in making an informed decision.

AR also provides an effective tool for visualizing renovations and conceptualizing future improvements with precise accuracy. This enables construction professionals and interior designers to effectively communicate ideas about how a space could be modified or improved before committing to costly modifications.

Showing Incomplete Homes

Augmented Reality enables real estate firms to showcase incomplete or partially finished properties, giving clients a clear sense of what the space will look like when completed. For homes that were already built but are finishing up renovations at the time of listing, this makes it possible to simulate the results of those renovations. 

Potential buyers can get an accurate view of how the space will look when finished and decide on whether or not it meets their desired specifications without having to wait until all renovations have been completed. Ultimately, this provides an advantage for both parties, with buyers being able to make an informed decision and sellers having more time to focus on getting the job done instead of trying to explain what is yet to come.

Let Buyers Imagine Themselves in the Home

Immersing buyers in the home through Augmented Reality can let them truly imagine themselves living there. This technology is incredibly beneficial for those looking to purchase a property, as it allows them to see what the space could look like after making any desired changes or additions. 

For example, buyers can virtually try out various paint shades, furniture arrangements, and even structural modifications before committing to anything. This means buyers are much less likely to suffer from buyer’s regret as they’ve already been able to experience the completed version of their future home prior to purchasing it.

Using AR in Marketing Materials

Apart from being used for tours and staging, augmented reality can also be used in marketing a property. One of the most popular ways to do this is to include AR markers in printed materials you distribute, such as postcards or brochures. These allow someone to point their smart device at the paper and then have a 3D model appear on the screen, like a specific room in the home or its exterior. This sort of creativity can help a home stand out in a competitive market.

Selling Your Home With The Help of AR

Augmented reality is one of many digital tools being used in real estate. It can be used to virtually stage the property, provide virtual tours, and even show incomplete homes, giving buyers a better idea of what they’re investing in. With AR, home sellers can create an immersive experience that lets potential buyers imagine themselves living in the property before ever visiting it in person. Augmented reality makes selling a home easier and more attractive than ever before!

Desiree Arredondo FastExpert Inc

Desiree is the Office Manager extraordinaire for FastExpert inc. and has been with the company since the beginning. Her writing comes from an extensive knowledge of the Real Estate market and the Real Estate process. She loves an organized desk and a large cup of coffee. She currently resides on the west coast with her family.

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