Upside Properties

Founded in 201911-20 Employees

Upside Properties is a boutique real estate team serving Seattle and the Eastside, including Bellevue, Kirkland, Mercer Island, and Redmond. The team is known for delivering a high level of service with a strategic, advisory-first approach, helping clients navigate one of the most competitive real estate markets in the country with clarity and confidence.

Led by Founding Partner and Managing Broker Brian Side, Upside Properties blends strong financial insight with real-world, hands-on experience. This " suits and shovelsaEUR? approach allows the team to go beyond the basics of buying and selling, offering guidance on pricing strategy, negotiation, property condition, and value-add opportunities. Clients benefit from both a big-picture investment mindset and a detailed understanding of what drives value at the property level.

Upside Properties works with buyers, sellers, and investors across a range of price points, with a focus on delivering tailored strategies rather than one-size-fits-all solutions. The team emphasizes thoughtful preparation, strong marketing execution, and clear communication throughout every step of the process. From positioning a home for maximum exposure to navigating complex negotiations, their goal is to create a smooth, well-managed experience while protecting their clients' best interests.

With deep knowledge of local neighborhoods, school districts, and micro-market trends, Upside Properties brings a level of insight that helps clients make informed decisions in a fast-moving environment. Their business is built on relationships, trust, and consistent results, making them a reliable partner for those looking to buy, sell, or invest in the greater Seattle area.

Languages:

• English
• Vietnamese
• Other
• Romanian