Josh Forst

Josh Forst is a 4th-generation Santa Cruz Mountains local who can navigate our neighborhoods with ease and precision. As a REALTORA(R) with KW Thrive Santa Cruz, he has a simple mission: to serve the community and protect his clients' equity.

Josh works in the Santa Cruz, Monterey, San Benito, and Santa Clara Counties - from the peaks of the Summit to the ocean peaks of Monterey Bay, with deep focus on Felton, Scotts Valley, Los Gatos Mountains, Bonny Doon, Live Oak, and Santa Cruz.

What clients get with Josh:

1. An advisor, not just an agent - strategic pricing tuned to your neighborhood's microclimate, and clear-eyed guidance through every stage of the sale or purchase.
2. A cinematic marketing engine - syndicated MLS exposure, professional photography and drone visuals, 2D/3D floorplans, staging, signage, doorhangers, video storytelling, events, and AI-powered targeted outreach. Non-stop promotion until your home sells.
3. A community Rolodex - vetted contractors, property managers, septic and well inspectors, surveyors, CPAs, and attorneys, ready when you need them.
4. Essential market info in your back pocket - so every decision is an informed one.

The Forst Factor: Authenticity. Perseverance. Exuberance.