Johan Cisneros

Johan Cisneros is the broker-owner of Pacific Properties Realty Group, a real estate boutique located in the South Bay community of Hawthorne. A past collegiate track & field athlete and 5k California State Championship qualifier, Johan is known to many as "The Running Realtor®." He draws on the extraordinary self-discipline and commitment to hard work he developed as an athlete to bring energy and a competitive edge to his real estate practice. Johan learned the real estate business from his father who, after he was laid off from his manufacturing job, tenaciously pursued a career in real estate -- and succeeded. One of the first in his family to graduate from college, Johan simultaneously earned his degree in business from Cal State Dominguez while also studying real estate. He spent the first several years of his career in retail banking and went on to acquire experience in multiple aspects of the real estate industry, from appraisal, to mortgage lending, to home inspection. Several years ago, he turned his attention to real estate full time, and in 2016, he opened Pacific Properties Realty Group. Enthusiastic about this opportunity to form his own brand, Johan set about building a company dedicated to providing clients with a competitive advantage in the marketplace. "The best word to describe me is passion," Johan says. "There is a lot of passion in what I do, and as the owner here and leader for my agents, it starts with me. I show it so they can do the same." Johan leverages strategic business systems and the latest technology to outpace the competition. He believes that strong negotiation skills are vital to giving both buyers and sellers a decided edge in a real estate transaction, and the goal in every circumstance is to help clients optimize the value of their real estate investments. "At the end of the day, it's about honesty and doing what's in the client's best interests. That's how we build referrals and create longterm relationships." For sellers, asserting that competitive edge requires a strong marketing presence. "Anyone can show a house or put up a sign to say the house is for sale," Johan explains. "But the way we prepare a listing is different from many agents and something I'm proud of. We create a detailed marketing plan with the goal of getting our clients the maximum return on their investment. It's all about using technology to have the best internet presence and get the most exposure. I have a designer who helps the homeowner declutter and depersonalize their home, so that when we have professional photos taken, the home looks more spacious and appealing to potential buyers."Johan further outstrips the competition with his creative marketing videos that inform and entertain potential buyers. "In my videos, I also want to show the neighborhood around the house and give people reasons why it's a desirable place to live." He also describes himself as "a big celebration guy. Every time we close an escrow, we celebrate with our clients. We invite friends and family, bring champagne and food, do a ribbon cutting, and take pictures. Buying a home is a big step in life, and we love being part of the process." When it comes to raising the bar on the competition and providing an extraordinary buying or selling experience, The Running Realtor® goes the distance.ABOUT ME