Jeff Peterson

Jeff Peterson began his real estate career in 2004 after a long career in accounting. His first experience in real estate was selling general real estate in Las Vegas, NV. Jeff was able to gain a lot of experience doing residential and commercial real estate deals during the BOOM of Las Vegas real estate. Jeff was eventually sot out by a new home builder. Temple Development hired Jeff as the Direct of Sales. Jeff was responsible for managing several developments and the team of New Home Sales Agents. It was with Jeff's experience in sales as well as his passion for real estate that earned him an esteemed position in the Las Vegas real estate market. After leaving Temple Development, Jeff decided to try his hand at new home sales himself. He then began working for American West Homes where he quickly became one of the top selling agents and won many sales awards. In fact, Jeff's first day on the job, he sold 2 homes for American West! Jeff was recruited out of Las Vegas to work for a Land Banking company based out of Singapore. Jeff was asked to move to Toronto, Ontario, Canada and represent the company's interests in North America. At first he was responsible for finding and negotiating commercial real estate deals as well as hiring a Canadian team of employees. It was here that Jeff's experience and knowledge of acquiring land became an extreme asset to the company and all of the company's investors. Jeff's main role as Executive Vice President of Land Acquisitions was to find farm land and work with the local and Provincial governments to get the farm land rezoned or entitled to residential and commercial land. Jeff played a pivotal role in speaking before municipal and town meetings, zoning meetings, and working to get sewer and water rights to these agricultural lands. Jeff negotiated with the governments to get funding for infrastructure as well as the proper zoning rights so the residential and commercial properties could eventually become those lands. During this time Jeff acquired 10 different projects totaling 1,323 acres of land and over 4,000 homes. In 2011 Jeff began watching the North Texas real estate market. He then convinced the executives of the Singaporean company to open shop in Dallas, Texas. Jeff then moved his family from Toronto, Canada to The Dallas / Ft. Worth area. Jeff then began using his skills to acquire land in the DFW Metroplex and over the course of 2 years, acquired 3 projects that he was able to get governmental approval on for building 4,136 homes. Jeff then commissioned a team to begin developing the farm land by creating a land use map, negotiating water, sewer, and all other infrastructure to the land, and then eventually developing the land. While Jeff and his team were in the process of developing the land, Jeff founded a New Home Builder company called Serene Homes. Jeff's vision for Serene Homes was to be a fully functional "Smart" home where the entire house could be controlled by a smart phone device. Jeff found the technology to do this, negotiated the pricing to be extremely affordable, and made this a standard feature in EVERY home that Serene Homes built. Jeff also was the vision of a "Smart" home design center. Also during Jeff's presidency of Serene Homes, he worked with the architects and his Vice President of Construction to design each home. Jeff did not want this special technology in just any ole' house. These houses had to be spectacular! Therefore Jeff designed everyone of these houses to be amazing. How did he do that? He asked women what they wanted in their house. Therefore Jeff made each design with the woman in mind with all the features that any woman would want in her house. A large kitchen with many cabinets, a master bathroom with ample closet space, a makup counter, a bench in all the master showers, storage, energy efficient, and lots of windows to let in natural light! These homes were a huge hit and continue to be successful to this day. Jeff is now back to his roots in real estate and doing what he really loves. Helping you... the buyer and seller. Jeff has many years of experience in every aspect of real estate. If you want someone who really, really knows the nuts and bolts of real estate but also really cares about what you want, Jeff would really love to represent you in your next real estate transaction!