Bill Taylor

Broker/Owner Specialties: Buyer's Agent, Listing Agent, Relocation, Foreclosure The Man behind 'MrSell' As an ambitious military retiree, Bill joined the real estate community in the late 90's. However, prior to his retirement, he and his family were stationed in Japan for three years. Pondering his up-coming career change, Bill and his wife Connie, started considering their options. "I realized we'd be living and working in Virginia Beach once my orders were complete," he recalls. "So while stationed in Japan, my wife and I decided to develop a business plan for starting our own business. We carefully studied the Japanese culture and admired how they always made clientele feel welcomed and important- it was all extremely educational." He began working for Long and Foster and eventually moved to ReMax for a few years. Enter the Domain In this ever-changing real estate market, it takes more than standard marketing and advertising to bring in customers. Possibly most important is name recognition and word of mouth. The coveted domain name, www.MrSell.com, is a perfect example of Bill's clever craftsmanship. Although consumer internet use was slow in the beginning, it quickly sky-rocketed and became the number one marketing source for the real estate community. But many agents came late in the game, resulting in an influx of websites which lacked the appeal of www.MrSell.com. And while many national and local agents chose to use their personal name for a domain address, Bill's domain was bringing in buyers and sellers on a much larger scale. "At first, internet leads were slow, but I quickly established a client base through MrSell.com," Bill recalls. "And with the good, quality customer service I provided, referrals came pouring in." "I also send out the monthly 'MrSell Gazette' to all of my customers and clients," he says. "It's loaded with real estate information and contains several coupons from different venders." Aside from smart advertising and effective marketing, Bill gives top-quality customer service throughout the entire process. From his own personal standards to Japanese influence, customers are treated with dignity, respect, and appreciation. Honesty, nonetheless, is his number one priority. "Honesty sells," he states. "I'm totally upfront with all my clients and I know they appreciate that." According to Bill, his major challenge is telling sellers the true value of their home which is often much lower than their expectations. "In this market, I'm re-educating sellers at every listing appointment I go to," he says. "Once homeowners realize their real estate value decreased, my job gets tricky." But due to earlier experience in the less aggressive 90's market, Bill can easily out-line a strategy for success. Most sellers understand and welcome his plan, but there are few who wish to list their property at a much higher price. "It's about quality customer service," he says, "and if I can't achieve that, then the only option for me is to walk away from an unrealistic homeowner." It is disheartening to see another agent list the property at an impractical price, only for it to sit on the market for months. Then eventually it sells at the price I originally suggested." He also believes in the growth and well being of our community. He is a donor to the Food Bank of Southeastern Virginia, Children's Hospital of the King's Daughter, Virginia Beach Society for the Prevention of Cruelty to Animals, and the Alzheimer's Association. It's a philosophy that filters from his personal life and into his professional domain, www.MrSell.com -where two outstanding ageTimeZoneGMTOffset