ZillowVERIFIEDOut of 5 stars, we would give Alice and her team 2.5. While they had some positive attributes, our overall experience with her and Amanda was less than optimal. While we did sell the house, 12% below the list price after ~45 days on the market, in our opinion, the house sold in spite of representation and we do not think top dollar was achieved. - Well versed in what Williamson County has to offer residents - Understands and articulates benefits of west vs east side of 65 - Connected in the Williamson/Davidson county real estate community - prompt to respond Since the aforementioned positives don't require additional context, the following includes details where our experience requires detail. Note that we had sold 5 homes prior to this and we view the process as a business transaction and constantly ask for feedback and third party point of view so we can sell and move on. Pricing: This is a tricky market and pricing is very difficult to be 'in the market' rather than 'on the market'. In our experience, you set price based on comps per square foot then adjust up/down based on how the home compares/finishes as well as what the realtors market knowledge; for example, if the neighborhood has a max cap on what it can fetch based on age of development, that needs to come into the equation. I made the incorrect assumption that was how the proposed list price was arrived at. It seemed as if the initial list price was more a guess than an equation. We came to find out that she doesn't look at finished basements as part of the livable space ; I understand a 1400 sq ft finished basement with walk out, large bedroom (with egress), media/theater room (can be another bedroom), full bathroom, living space/gym be discounted compared to the primary living space, but to not consider at all is problematic. Note that for each price adjustment we did, I had to reach out and suggest since there were showings but no offers. Staging: As we were approaching photos, we connected with Alice on a pre-staging walk through so we could get a perspective from her/her stager. This process was disappointing. She came by herself when we were led to believe staging was a value added service. The only suggestions that came forth were to remove lamps from the house - all personal effects/pictures/clutter were already packed away. There were no suggestions to rearrange furniture, plants, art, etc. Reactionary/Unreasonable suggestions. Hearing feedback and adjusting to the market is how a realtor manages the sales process; ideally much of the aesthetic feedback is addressed in the staging/photos portion of the process. While we were active on the market, she kept telling us to touch up paint with no indication as to what room had scuffs/needed it, suggested we take our new gutters down and paint them black (from tuxedo grey), suggested 'just' putting some sod down in the backyard where there were some patch spots in the grass (house came on in the spring and it just needed time to grow in), asked if we could do a French drain in the backyard, suggested we have an architectural drawing done of a 4th bathroom upstairs. None of the aforementioned projects/updates came up in any prior, pre active, discussions. Passive negotiation approach. Once we got to an offer, the way she presented it was via text and forwarded offer, I had to phone her to discuss/review. Rather than her making a recommendation on how much to counter, she just asked what we wanted to do. That being the case, I suggested she reach out and to get a feel for how high we could get them up - she wouldn't discuss with the buyer agent, insisting it all be done by way of amendments to the contract since the buyers were attorneys and everything had to be 'above board.' We did get the offer up, but I am certain money was left on the table. Overall, we would not recommend Alice. In our opinion, she seems to be slow to adapt to the evolving market and does not effectively target out of state/relo; coincidentally it was an out of state/relo buyer. Perhaps she is effective with 'traditional' southern homes and managing deals with TN buyers/sellers, but that was unfortunately not our experience.
