Alex Seroff Top real estate agent in Palo Alto

Alex Seroff

Compass
14 Years of Experience
(84)
$22.7M
Total Sales Last Year
14
Years of Experience
43
Recent TransactionsTransactions from the last 3 years
$2.1M
Average Price Point

    About Alex Seroff

    Alex Seroff is a top-ranked Silicon Valley real estate broker and attorney, consistently in the top 1.5% of Realtors nationwide with over $550 million in closed transactions. A Bay Area native with a J.D. from UC Hastings and negotiation training from Harvard Law School, Alex combines deep local knowledge with world-class expertise to deliver exceptional results. Before co-founding the Heng Seroff Group, he was Vice President of Listings at DeLeon Realty, where he sold $275 million in Silicon Valley homes and led a team recognized as #1 in the U.S. and California. Known as a strong negotiator and trusted advisor, Alex has managed over 150 listings, presented 120+ seminars, and authored articles in leading publications. Whether buying or selling, clients value his integrity, market insight, and ability to secure the best outcomes. If you're looking for a proven advocate to guide your real estate journey, Alex is the professional you want on your side.
    OTHER LANGUAGES
    English
    Read More About Alex

    Credentials

    LICENSE
    Real Estate - California - # 01921791
    Designation

    Licensed Realtor

    Real Estate Broker

    Broker / Associate Broker

    REALTOR

    Specialties

    • Buyers
    • Sellers
    • Rentals
    • Commercial Property
    • Mobile Homes
    • Residential Property

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    Alex Seroff's Reviews & Ratings

    84 Reviews
    (5/5)
    Note: Reviews may include other agents on their team
    What clients say about this agent....
    • Professional
    • Responsive
    • Communicative
    • Knowledgeable
    • Outstanding
    • Attentive
    • Hard working
    • Sold Quickly
    • Trustworthy
    • Excellent negotiator

    Sharon H.

    Review for Member: Alex Seroff
    January 14, 2026

    Alex and Kim made selling our Redwood City home incredibly smooth. Their knowledge of the Bay Area market was impressive-- they gave us smart guidance on timing, pricing, and which repairs / touch-ups were actually worth doing. What stood out most was how responsive and resourceful they were. They quickly connected us with great vendors for everything we needed, including some last-minute repairs, and were always easy to reach when we had questions. Deciding to sell your home can feel daunting, but we felt confident and supported throughout the entire process. Highly recommend!

    H C.

    Review for Member: Alex Seroff
    January 8, 2026

    When selling my house recently, Kim and Alex have made smart, strategic suggestions for preparing the property, including landscaping improvements and staging ideas for a combined bedroom/office etc., which clearly highlighted the home's potential. Alex closely followed all preparation process which made it smooth and on schedule. They are open to concerns and feedback of all parties. Highly recommend them!

    Jung-Chi C.

    Review for Member: Alex Seroff
    December 21, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    Kim and Alex were really great when my husband and I were buying our first home! She was very responsive, and very knowledgeable about the bay area real estate market. When we finally found the house we wanted to bid on, she and Alex helped us to get the house under the list-price too! We wouldnt have even thought of trying to do so if it werent for their expertise, and would definitely work with them again for any future real estate needs!

    Mkliegl

    Review for Member: Alex Seroff
    December 19, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    As a first-time homebuyer, I had an excellent experience with Kim Heng and Alex Seroff. Both are extremely well qualified, experienced, and friendly - and they functioned really well together as a team. Thanks also to assistant Vanessa for well-organized and friendly communications to keep us on track throughout the process. We received great advice, were steered away from problematic properties, and confidently and successfully guided through the Bay Area bidding process when we found the house we really wanted. Thanks to Kim's persistence and skill, we were able to win a bid in our top-choice location that we had thought out of reach when we started our search. Kim is extremely generous with her advice and connections and has a fantastic personality. It showed even in small details like when she unsolicitedly lent us her own measuring tape when she saw we had forgot to bring ours and would need one after meeting her. I feel very fortunate that I got to meet and work with Kim through a friend's recommendation, and also fortunate to meet and work with all the amazing people Kim in turn introduced me to for everything else related to mortgages and home ownership. I highly recommend anyone else to check out the Heng Seroff Group.

    Sreelalit

    Review for Member: Alex Seroff
    December 13, 2025
    Local Knowledge
    Process Expertise
    Responsiveness
    Negotiation skills
    zillowZillowVERIFIED

    Kim (& Alex) are the best out there in the area. We have engaged with their firm on multiple transactions (buy, sell, rent) & have also referred many of our friends to their firm. They truly consult with you before the process to understand your needs and then get a transaction done in a way that works best for you. The Bay area real estate market is unique and you need professionals - like Kim and Alex - with rich & deep experience in this area to deal with the uniqueness! we highly recommend them.

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    Contact Information

    Location

    578 University AvenuePalo Alto, CA, 94301

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