Answers by Rafael Murillo

Yes, you can absolutely do a pocket listing, and here in Chicago the Midwest Real Estate Data (MRED) Private Listing Network (PLN) gives you a very strategic way to do it. Unlike what you may be reading nationally, a PLN listing allows your home to be shared with the entire broker community while remaining off public websites. That means your property will not appear on Zillow, Realtor.com, or other public websites because those platforms rely on MLS syndication and PLN listings are intentionally kept private. This actually aligns well with your goal of testing the market at a higher price without accumulating days on market or going through visible price reductions. You’ll still get meaningful feedback from agents and qualified buyers, but in a more controlled environment. Just keep in mind that while PLN is a great way to gauge interest, it’s ultimately a smaller audience than a full public launch, so most sellers use it as a first phase before going live to maximize exposure and competition.