Answers by Nicole Davis

When a home has been on the market for 70 days and has already had two price reductions, it's important to take a step back and evaluate what the market is telling you. While this can be frustrating, it doesn't mean the home won't sell; it simply means a fresh strategy may be needed. I recommend reviewing recent comparable sales, current competition, showing activity, and buyer feedback to identify what's preventing buyers from making an offer. If buyers are scheduling showings but not submitting offers, the market may be indicating that the home's perceived value doesn't yet align with the asking price. It's also a good time to reevaluate and possibly update the home's online presentation, including the photography, property description, and overall marketing, to ensure it makes the strongest possible first impression. In some cases, buyer incentives, such as assistance with closing costs, prepaying HOA dues, or offering an interest rate buydown, can be more effective than another small price reduction. Every real estate market is different, so it's important to evaluate current local market conditions, recent neighborhood sales, and buyer demand before making any significant pricing or marketing decisions. The objective shouldn't simply be to lower the price, but to determine the best combination of pricing, presentation, and marketing that positions the home ahead of the competition and attracts qualified buyers. With the right adjustments, many homes that have been on the market longer than expected go on to sell successfully.