William Smith

My advice to buyers is to be both prepared and patient. Start by getting pre-approved for your financing so you know your purchasing power. In our competitive Monterey Peninsula market, having your finances ready gives you an edge. Work with a local expert who understands the nuances of each neighborhood, water rights, and local regulations. I always encourage buyers to clarify their priorities-whether it’s proximity to the ocean, schools, or a particular architectural style-so we can focus your search efficiently. Finally, trust the process and lean on your agent’s experience; my team and I will guide you through every step, from property selection to negotiation and closing, ensuring a smooth and rewarding experience.

Over my career, I’ve worked with a diverse range of clients, including first-time homebuyers, seasoned investors, luxury and vacation home buyers, out-of-area clients, and sellers of historic estates and ranches. My experience spans residential, commercial, and land transactions, and I’ve represented both local families and international buyers. My team and I are known for our ability to tailor our approach to each client’s unique needs, whether it’s managing complex negotiations, facilitating remote transactions, or navigating local regulations.

Since 1990 I have worked with home buyers, sellers, investors, and asset managers in up markets, down markets, and stable markets in three different cycles of the economy... That has lead me to have the necessary experience to properly answer the question often asked, "How is the real estate market?" My response is, "It depends, are you interested in buying, selling, investing, or renting?" When you are entering the real estate market, your perspective matters and so does your choice of your real estate professional and their team.

One recent transaction that stands out involved helping a family purchase a beautiful home in Carmel Valley that I had listed. The process required navigating neighborhood-specific water issues and structuring creative financing, including facilitating seller repairs to make the home move in ready on the day we closed escrow. My local knowledge and relationships were instrumental in overcoming these challenges. The transaction closed smoothly, and the clients on both sides of the transaction were delighted with both the property and the process. Their feedback highlighted my team’s thoroughness, communication, and commitment-qualities I strive to bring to every client interaction.

Real estate is in my blood. As a proud member of a multi-generational Monterey Peninsula family, I grew up immersed in the unique history and culture of this area. My professional journey began with opening my first real estate office in 1990, alongside my wife, as owner/brokers of two Prudential California Realty offices in Carmel and Monterey. Over the years, I transitioned to Coldwell Banker, consistently ranking among the top agents regionally and nationally. My deep local roots and passion for our community have always inspired my dedication to helping clients achieve their real estate goals.

Absolutely. Beyond decades of hands-on experience and over 1,722 closed transactions, I’ve earned numerous professional designations and awards, including Coldwell Banker’s International President’s Premier and Elite honors, placing me in the top 1% nationally. My expertise includes advanced negotiation, digital marketing, and luxury property marketing. As a coach for an international coaching company, Ferry International, I stay current with industry trends and local regulations to provide clients with the most accurate, up-to-date guidance. My lifelong familiarity with the Monterey Peninsula, combined with my commitment to ongoing education, ensures my real estate clients receive the highest level of service and results.