Updegraff Group Realty

Founded in 201511-20 Employees

Updegraff Group Realty is a boutique real estate brokerage based in Rochester, NY, led by Broker of Record Mark Updegraff. UGR serves buyers, sellers, investors, developers, landlords, and property owners throughout Rochester, Monroe County, and the surrounding Finger Lakes region.

With more than $290 million in sales volume, Updegraff Group Realty combines local market expertise, investment-minded analysis, construction knowledge, property management insight, and white-glove client service. The firm specializes in residential real estate, multifamily investment properties, luxury homes, waterfront properties, commercial residential assets, and strategic real estate advisory.

UGR is known for helping clients make confident decisions in competitive and changing markets. From first-time buyers and move-up sellers to seasoned investors and portfolio owners, the brokerage brings a practical, data-informed, relationship-driven approach to every transaction.

Service areas include Rochester, Brighton, Pittsford, Fairport, Victor, Webster, Penfield, Irondequoit, Greece, Gates, Henrietta, Monroe County, and the Finger Lakes region. Key Rochester neighborhoods and markets include Park Avenue, East End, South Wedge, Corn Hill, NOTA, Browncroft, Cobbs Hill, Highland Park, and waterfront communities along Lake Ontario, Irondequoit Bay, and the Finger Lakes.

Updegraff Group Realty helps clients buy, sell, invest, lease, analyze, reposition, and market real estate with clarity, creativity, and conviction.

Languages:

• English
• Spanish