Willie Eagleton

Willie Eagleton, legally licensed as John Wilson Eagleton (CA DRE #02044561), is a residential real estate agent with Coldwell Banker Realty in Santa Cruz County, California. Licensed since 2017, Willie serves buyers and sellers throughout Santa Cruz, Live Oak, Pleasure Point, Capitola, Soquel, Aptos, Seacliff, Rio Del Mar, La Selva Beach, Scotts Valley, Felton, Ben Lomond, Watsonville, and surrounding mountain and coastal communities. Based out of Coldwell Banker Realty's Aptos office, Willie provides full-service representation across the residential spectrum, including single-family homes, condominiums, town homes, coastal properties, luxury residences, investment properties, and homes requiring significant improvements. His experience spans entry-level housing through upper-tier and luxury transactions, with sales reaching up to four million dollars. Over the course of his career, Willie has completed more than fifty residential transactions and averages approximately ten closings per year. While historically focused on buyer representation, his business has expanded in recent years to include a growing volume of listings, with approximately forty-five percent of his production representing sellers. Willie is known for his strategic approach to pricing and marketing in shifting market conditions. He emphasizes product positioning, professional presentation, and data-informed pricing to establish perceived value and market competitiveness. His listing services include advising on pre-sale improvements, coordinating repairs, staging, photography, and digital marketing campaigns. In complex transactions, Willie has demonstrated experience managing extensive preparation projects, multiple-offer scenarios, time-sensitive sales, and distressed property situations. His work has included helping homeowners avoid foreclosure through targeted pricing and rapid-market exposure strategies. As a lifelong Santa Cruz County resident, Willie brings detailed local knowledge of neighborhoods, microclimates, zoning patterns, and lifestyle considerations. He regularly works with relocation buyers, first-time purchasers, and repeat clients, offering guided market education and structured search strategies. Willie holds a bachelor's degree in marketing and entrepreneurship, which supports his data-driven approach to client communication and negotiation. He has earned Coldwell Banker's International President's Elite designation, placing him in the top two percent of agents worldwide in 2024. He maintains verified client reviews across Google, Zillow, and Realtor.com and operates through Coldwell Banker Realty's compliance-focused and technology-driven platform.