Steven Rotsart

Steven Rotsart Real Estate Agent | Coldwell Banker Realty La Mesa, California | DRE#: 01254025 I am a trusted real estate expert in San Diego County with over 30 years of experience guiding buyers, sellers, and investors through successful property transactions. Specializing in East San Diego County--including La Mesa, El Cajon, Santee, and surrounding communities--I provide my clients with personalized, data-driven strategies and a local's insight into every neighborhood. Whether navigating a traditional sale, investment property, or unique seller-financing scenario, I take pride in simplifying the process and delivering consistent results. I've helped hundreds of families and individuals maximize their returns, reduce stress, and find confidence in every transaction. Leadership & Expertise As a long-time leader in the Southern California real estate market, I bring a client-first approach supported by smart marketing, expert negotiation, and innovative tools. From first-time buyers to seasoned sellers, my focus is on clarity, connection, and closing with confidence. Highlights & Achievements Sales Performance: Over 500 homes sold across San Diego County Coldwell Banker Realty Global Luxury Specialist Member of the Coldwell Banker Global Luxury Network Over 100 five-star reviews on Google Recognized as a top real estate agent by Real Trends Verified and Five Start Institute Featured agent in Top Agent Magazine Expertise in creative financing, seller buyouts, and cash offer programs Known for clear communication, strategic pricing, and fierce negotiation Creator of the "Move When You're Ready" seller program Founder of the Private Listing Insider Club Regularly featured in local market reports and community events 5-star rated across Zillow, Google, and client feedback platforms Market Expertise My experience spans San Diego County as a recognized local expert specifically in the East San Diego County real estate market, with a deep understanding of communities like La Mesa, El Cajon, Santee, Spring Valley, and surrounding areas. With over 30 years of experience, I bring an unmatched combination of hyper-local knowledge, historical market insight, and real-time data awareness to every client relationship. I have developed an intuitive feel for neighborhood-specific pricing trends, buyer behavior, and timing strategies--particularly in move-up homes, custom properties, ADU-enabled lots, and estate-style homes where pricing and presentation can make or break results. My expertise lies not just in selling homes--but in positioning them strategically to attract the highest-quality buyers and maximize seller returns. My handling of high-value and emotionally sensitive transactions, including: Multi-generational estates with layered ownership or complex exit timelines Luxury homes with custom features that require targeted marketing Rental portfolios and investment properties, offering creative deal structuring for maximum ROI Probate and trust sales, where communication, discretion, and documentation are critical Seller transitions with time flexibility, including clients who need cash offers, leasebacks, or "list now, move later" options In these scenarios, I bring calm, confidence, and clarity--ensuring every detail is handled with professionalism and precision. I partner with attorneys, CPAs, contractors, and estate planners to deliver white-glove, full-service support for my high-net-worth and multi-property clients.