Sharlan Johnson

Don’t let the “old norms” of yesterday’s market—like ultra-low interest rates or long negotiation timelines—keep you from building your future today. The market has changed, but opportunity still exists for buyers who are informed and ready. Remember, you can always refinance when rates shift, but you can’t go back in time and buy the perfect home that fits your life right now. Stay focused on your long-term goals, keep communication open, and lean on your agent’s expertise to guide you through inspections, negotiations, and closing with confidence.

Pricing it right from the start is one of the most powerful tools you have; the first few weeks are when your listing will attract the most attention. Don’t let “old norms” about what used to sell homes hold you back. Today’s buyers expect move-in ready spaces, strong online marketing, and realistic pricing. Professional photos, thoughtful staging, and a clear marketing plan—especially one that maximizes digital reach—can make a big difference. Remember, the goal isn’t just to sell—it’s to sell well. With the right preparation and guidance, you can attract serious buyers and achieve a smooth, successful closing that supports your next move with confidence.

I’ve had the privilege of working with a wide range of clients across the Upstate—first-time home buyers, growing families, relocation clients, investors, and sellers preparing for their next chapter. Each client has unique goals, and I tailor my approach to fit their needs—whether it’s guiding a first-time buyer through every step with confidence, helping a family sell their longtime home, or finding the right property for an investor seeking strong returns.

A recent sale in Greenville, SC that really meant a lot to me involved a seller who initially didn’t want to move because of the higher interest rates. They were comfortable in their current home, but it no longer fit their long-term lifestyle or needs. After taking time to explore options and run the numbers together, they discovered a new home that checked every box—location, layout, and comfort for the years ahead. Once they realized the bigger picture, the decision became clear. We sold their current home quickly and smoothly, and they transitioned into a home that truly supports their next chapter. It was a great reminder that sometimes it’s not just about the rate—it’s about finding the right home for the life you’re building.

My path to real estate started long before I ever became a REALTOR®. I began by building my own homes, learning firsthand what goes into design, quality, and the details that make a house truly feel like home. After retiring from my first career, I decided to take that experience and turn it into a full-time profession. Becoming an agent felt like a natural next step—it allowed me to combine my knowledge of home construction with my passion for helping people. Today, I use that hands-on experience to guide clients with confidence, whether they’re buying, selling, or investing here in the Upstate.

I bring a strong combination of business education and real estate expertise to every transaction. I hold an MBA, which gives me a solid foundation in finance, marketing, and negotiation—skills that directly benefit my clients when it comes to pricing strategies, market analysis, and contract terms. In addition, I’ve earned several professional designations, including C2EX (Commitment to Excellence), SRS® (Seller Representative Specialist), and ABR® (Accredited Buyer’s Representative). Each of these reflects advanced training in client representation, ethics, and market knowledge. Together, these experiences allow me to guide clients with confidence, helping them make informed decisions and achieve successful outcomes in an ever-changing market.