About Sean Farrer
GET TO KNOW SEAN! Sean Farrer is a full-time real estate agent specializing in selling and buying homes and land in Key West and the Lower Florida Keys. Sean's winning combination of excellent Customer Service, Communication, and Negotiating Skills will bring you success in your Real Estate goals, whether selling or buying. "I am passionate about Real Estate, take pride in my work, and strive to provide 5-star service to all my clients. I bring professionalism, responsiveness, and extensive market knowledge to every transaction. I'm a full-time real estate agent and sell 30+ homes each year. I have worked with Coldwell Banker Schmitt since 2006, and this partnership gives me the ability to offer my clients small-town, personalized service but also an endless amount of resources that can only be offered by an international company. I moved to Key West, Florida in 1997, and I immediately fell in love with the Key West lifestyle, friendly people, and the incredible year-round weather. I have a degree in Business Management and a very strong background in Sales and Negotiating. It would be my pleasure to represent you in your next Key West Real Estate endeavor! Call me today 305-924-0700
OTHER LANGUAGES
English
Community Involvement
Member of Rotary International, Member of the Key West Art and Historical Society
HOBBIES/INTEREST
Boating, Fishing, Diving, Pickleball, Swimming, Travel
FAMILY
I'm husband and father of two boys that were born and raised in Key West, Florida.
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Credentials
LICENSE
Real Estate - Florida - # SL3168212
Designation
Certified eMarketing Specialist
CLHMS (Certified Luxury Home Marketing Specialist)
Top Producer
Licensed Realtor
ePro
REALTOR
Specialties
- Sellers
- Buyers
- Residential Property
- Commercial Property
Luxury Homes, Vacation Homes ,Waterfront Homes, Investment Properties
Awards
2026
TOP AGENT
Key West, FL
2026
TOP AGENT
Big Pine Key, FL
2026
TOP AGENT
Summerland Key, FL
Other Awards
2024 # 1 Key West Sales Agent for Coldwell Banker Schmitt, Elite Agent Circle Member ( in Top 100 of agents in the Florida Keys), Coldwell Banker Presidents Elite Circle member for 2024
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FAQ
Buying a home in Key West or the Florida Keys is very different from mainland markets, so my first piece of advice is to work with a local real estate expert who understands the nuances, especially flood zones, insurance costs, and elevation requirements.
Inventory here is limited, and desirable homes in certain neighborhoods like Old Town, the Meadows or near the water can move very quickly. That said, it’s important not to rush into the wrong property. I guide my buyers to focus on long-term value: location, build quality (CBS vs. frame), and whether the home sits above flood level, which can significantly impact insurance and resale.
For buyers relocating or purchasing a second home, I also help them align their purchase with lifestyle goals, whether that’s walkability to Duval Street, boating access, or the best rental potential.
In short: be prepared, be informed, and partner with someone who knows the Keys inside and out.
If you're selling a home in Key West or the Florida Keys, pricing correctly from day one is the most important decision you’ll make. Even in a strong market, overpricing can cause a property to sit—and ultimately sell for less.
Next is the presentation. Buyers here are often purchasing a lifestyle, so your home needs to show like a tropical retreat. Professional photography, video, and staging (when appropriate) are essential.
Finally, marketing matters. We don’t just list properties, we position them. That includes targeted digital campaigns, exposure to luxury and second-home buyers, and tapping into my network of qualified prospects actively looking in Key West.
When pricing, presentation, and marketing align, that’s when sellers get the strongest results.
I’ve had the opportunity to work with a wide range of clients in Key West and the Florida Keys, including primary home buyers and sellers, second-home and vacation property buyers, luxury waterfront clients, military, and real estate investors.
Many of my clients are relocating from out of state or purchasing a second home, so they rely heavily on my local knowledge to guide them through everything from neighborhoods like Old Town and New Town to rental regulations and insurance considerations.
On the selling side, I work with homeowners who want a strategic, data-driven approach to maximize their property’s value in the competitive and unique island market we have in the Florida Keys.
One recent transaction that stands out involved a seller in Old Town Key West who owned a beautiful historic home on a larger-than-average lot. While the property had incredible character, we knew it needed to be positioned carefully to attract the right buyer.
We focused on highlighting its unique features like outdoor living space, pool area, and the potential for flexible use, while pricing it strategically based on current market conditions. Through targeted marketing and strong negotiation, we were able to generate serious interest and secure a favorable outcome for the seller.
What made this transaction especially rewarding was helping the client understand the market dynamics and guiding them through each step with confidence. That’s where experience in the Key West market really pays off.
I’ve lived full-time in Key West since 1998, and over time I developed a real passion for helping people find their place here. One of my first careers was in sales and I traveled up and down the Florida Keys extensively. I also really enjoyed tracking the local real estate market. I officially started my real estate career in 2006 and since then I’ve focused on delivering a high level of service to both buyers and sellers.
What drew me to real estate, and keeps me engaged every day, is the opportunity to help people make meaningful life decisions, whether that’s finding their dream home in the Florida Keys or successfully selling a property they’ve owned for years.
Yes, I am a Guild level Certified Luxury Home Marketing Specialist™ (CLHMS), which allows me to better serve clients buying and selling high-end properties in Key West and the Florida Keys.
In addition, I work with a real estate coach weekly and invest in ongoing education and training to stay ahead of market trends, negotiation strategies, and digital marketing techniques. I also track the Key West real estate market closely each month, breaking down inventory, sales activity, and pricing trends to provide my clients with clear, data-driven guidance.
My goal is to combine that knowledge with first-class service so my clients can make confident, informed decisions.
Contact Information
Location
1201 WHITE ST STE 101 #101 Key West, FL, 33040
Social Media
Available Listings View All
Active
$575,000
1bds | 1ba 526 sqft
712 Galveston Ln #1 Key West, FL 33040,USA
Active
$585,000
2bds | 2ba 960
101 11th St #35 Marathon, FL 33050,USA
Active
$849,000
3bds | 1ba 1342 sqft
1425 Eliza St Key West, FL 33040,USA
Active
$1,395,000
3bds | 3ba 1017 sqft
609 Margaret St Key West, FL 33040,USA
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