Roberta Baldwin

Over the past 26 years, Roberta Baldwin, a Certified Luxury Home Marketing Specialist, has been one of Essex County, NJ's most respected real estate professionals, often quoted in the national media, featured for 2 seasons on the hit HGTV show "Bought & Sold" and, more recently, on "House Hunters." A Founding Partner in the #1 performing brokerage office in Essex County -- Keller Williams NJ Metro Group -- she has been a Double Platinum achiever, ranked in the top .05% of KW agents worldwide. As co-principal of the standout ChuBaldwinHomes team, with more than $60M in sales alone in 2020, Roberta brings a myriad of talents to the job of helping clients buy and sell their homes. A recipient of the New Jersey Association of Realtors' Circle of Excellence Sales Award since her first year in real estate, she was previously Managing Director of ubiquitous Baldwin Dream Team, the West Essex area's #1 team from 2004 through 2015. An award-winning former journalist, author, newspaper editor, marketing and publishing executive, her well-honed organizational, creative and people skills are reflected in every deal she negotiates. Considered an expert on pricing, buyer and seller psychology, selling technology and staging homes to maximize value, she has been interviewed by The New York Times, NJ Star Ledger, Nightline (ABC), Early Morning (CBS) and MSNBC. For the 12th consecutive year, Roberta has been chosen for the NJ Monthly's Five Star Professional award for customer service, recently joining a handful of NJ Five Star agents featured in Forbes and Fortune magazines online. Her national accolades speak to the elite standard she reflects and further cements her position as the West Essex (NJ) region's premier real estate consultant.