Robert Aldana

Keller Williams Realty

40 Years of Experience

(7)

$35M

Total Sales Last Year

Years of Experience

Recent TransactionsTransactions from the last 3 years

$1.5M

Average Price Point

Service Areas

Ben Lomond, CA Brookdale, CA Felton, CA Mount Hermon, CA San Martin, CA Santa Cruz, CA Scotts Valley, CA Soquel, CA

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About Robert Aldana

Robert Aldana has been awarded the 2024 BEST Scotts Valley REALTORA(R) for the second time in 3 years as voted on by locals in the Press Banner's "Best Of" Awards. He is the LOCAL'S CHOICE REALTORA(R) not only in the Scotts Valley area, but also in the entire county of Santa Cruz as the #1 ranked agent in the entire county. He's also a 4-time winner of SC Sentinel's Reader's Choice Award, 2-time Winner of Fav Real Estate Agent for NextDoor.

OTHER LANGUAGES

Spanish

Community Involvement

Active in fundraising for local schools and organizations. Currently sit as a board member for Valley Churches United, a non-profit in the valleys dedicated to serving the needs of those in need.

HOBBIES/INTEREST

Spend time with family, the outdoors and biking.

FAMILY

Married with 3 daughters.

Credentials

LICENSE

Real Estate - California - # 00921165

Specialties

Buyer's Agent
Foreclosure specialist
Listing Agent
Short sale specialist

Awards

2026
TOP AGENT
Scotts Valley, CA
2026
TOP AGENT
Santa Cruz, CA
2026
TOP AGENT
Felton, CA

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Robert Aldana's Reviews & Ratings

7 Reviews

(5/5)

Note: Reviews may include other agents on their team

What clients say about this agent....

Outstanding
Communicative
Knowledgeable
Hard working
Professional
Attentive
Excellent negotiator

Cjfrakes

Review for Member: Robert Aldana

October 30, 2019

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

Robert is awesome. He puts his clients first. And, he's fun to work with. From the initial meeting to after closing, Robert went above and beyond to make sure the biggest transaction of our lives went smoothly. His supportive, no pressure approach coupled with his knowledge of the local market was above and beyond anything we expected. What he promised to deliver at our initial discussion is what he ended up delivering once we closed - a well marketed home that received solid offers quickly and closed without a hitch.Robert found contractors to help us with everything from sprucing up our yard, doing some exterior and interior painting, and helping us orchestrate a 1000 mile move, all on our schedule.The marketing videos and pictures were so good, for a brief moment we thought twice about selling our home!Once the house was on the market, the rest was easy. Robert kept us updated daily on the sales effort. During escrow, he chased open items to ensure the sale went off flawlessly with no hiccups. On the day before closing, he even helped me pack our truck to start the 1000 mile drive to our new home.Robert knows Scotts Valley and the Santa Cruz area. I would highly recommend Robert if you want a positive, supportive home selling experience that also gets your home maximum marketing exposure and top dollar based on the current market.

Emanuella O.

Review for Member: Robert Aldana

June 22, 2019

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

We have bought and sold a few houses with different agents who were very good and I only say this to give a reference point. Robert however is the best of them all. He is the hardest working person around. He gives sound advice and guidance. He puts a combination of his expertise, hard work and magic into marketing your house. You know the marketing is good when you want to buy your own house and feel sad to sell it. He is amazing to work with, answers all questions and is accessible. His team is also awesome. I just hope we can get him to commute out of the area when we are in the market to buy again.

Jspear01

Review for Member: Robert Aldana

October 8, 2018

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

After working with multiple real estates over the years, we can easily say Robert is by far the best agent we have ever worked with. When we decided to sell our Scotts Valley home we found Robert because of his successes with other homes in the neighborhood. We were quickly impressed with his track record. When we met with him to discuss the sale of our home we were even more impressed with his approach and market knowledge. I'll explain in 'll ore detail in a moment. What we didn't expect was the in depth team support he brought to the table. Robert and his team helped is freshen up our home and complete a few projects we had in process. He brought a team of support from his office along with a wealth of resources from painting to landscaping and general repairs to movers. We relied heavily on his team to provide resources to get our house on the market quickly while at the same time respecting that this was our home and a reflection of who we are. All the projects were completed on time and on budget and reflected our personal style. We found each of the contractors gives his clients top priority, in schedule, quality and value. They were a pleasure to have in our home.As we finished the projects it was time to finalize the listing price and complete the marketing plan. We were nervous over the listing price which was much higher than we expected. We ultimately decided on the high side and were amazed to have received multiple offers in 3 days well over asking price. Robert did a fantastic job negotiating the the best contract by eliminating our risks and ended up at $55k over asking. We can't stress enough the professionalism Robert and his team and their attention to detail. They looked out for our best interest throughout the process and exceeded all our expectations. It's often said in real estate, "Location! Location! Location!" In our view that's second to "Agent! Agent! Agent!" We have the utmost respect for Robert and his team of Johnathon, Robert C. And Ian. A real pleasure to work with!

User37695981

Review for Member: Robert Aldana

August 14, 2018

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

Simply put, Robert Aldana and his team were hands down, the hardest working, most positive and energetic people we could have hoped for when Rosie and I decided to sell our home here in Scotts Valley back in May of this year. When we moved here in 2014, we never planned on selling, but when the market took off and gave us an opportunity to eventually upgrade to a larger home to begin a family, we jumped (literally) at the opportunity. From day 1, Robert Aldana and his team worked tirelessly to build a marketing plan to show all the blood, sweat and tears my wife and I put into this home (mostly with our bare hands and wonderful help from friends and family). When we hit hurdles and started back-stepping, he and his team kept right on working through it, attending more meetings with Buyers Agents and holding more open houses. The decision to sell our home is the epitome of bittersweet and we hope to move back one day.On a personal note, Thank You Robert for helping us every step of the way and keeping us up while we did our best to aEURoeTrust the ProcessaEUR?. Your dedication to Scotts Valley and to its community is truly unmatched and we loved working with you and your Team. Thank you again for all your hard work. It really is no wonder why people choose you to buy and sell their homes. Cheers!-Tim and Rosie

Zuser20160816215828601

Review for Member: Robert Aldana

August 10, 2018

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

Robert and his excellent team far exceeded our expectations. They worked quickly (and carefully!) to get our house ready for market, marketing and showing the house, and walked us through every step of the process. Robert kept us updated throughout and was always accessible by phone, email, or text message if we had questions or concerns. Roberts combination of experience and passion for real estate makes him a true master of his craft. He has a deep and comprehensive understanding of the local real estate market: what buyers are looking for, trends in marketing, and how to get maximum exposure for a property. His photography, videography and web presence is a notch above, which really makes your property stand out. We are extremely satisfied clients and highly recommend Robert to anyone.

Gekohero

Review for Member: Robert Aldana

June 13, 2018

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

Without a doubt, Robert Aldana is by far the best Agent I have ever met. No doubt the best in the area. I met Robert while searching for a home. I was first impressed with the website he built for the house I was looking at. He builds these stellar individualized websites that use your address as the URL. He uses professional photographers to present your home. He uses 3D scans so every home has a virtual your. Then he tops it all off with videos, aerial drone footage, and music. When we saw this, we said this is how we want to have our home presented. We put a bid on the house he was selling, but it was contingent on selling ours. We were so impressed with Roberts work we hired him to sell our home. We had 18 days to sell in order to remove the contingency on the home we wanted. I admit I was skeptical if we could get what we needed in order to purchase the new home. Robert was confident we could get what we needed. Over the next 4 days, Robert project managed our home, hiring painters, contractors, carpet cleaners, maids window washers, gardeners, garbage hauler, and movers to put most of our stuff in storage so we could stage our home perfectly. It was a monumental effort from everyone. We were mentally and physically exhausted. But Robert was there every day coordinating everything. He even helped move all our plants to a friends house with his truck. In 5 days our home was transformed. He brought in the photographer and the next day we had a perfect website, we were listed and we had an open house scheduled the next day. In 4 days we had an offer $220k over asking. We closed and moved into our perfect new home a few weeks later. But it didnt end there. The whole expedited process left us drained. So Robert gifted us with a couples massage at a local spa near our new home. And the red carpet didnt end there. He took us on a tour of our new neighborhood and took us to dinner at one of his favorite restaurants. Weeks later he helped us with repairs on our new home and ever helped with a home warranty when we had some trouble with our new dishwasher and AC. The point is Robert is more than an Agent. He goes way above and beyond. He and his team are a complete service. I cant imagine any other agent going this far for a client. If you are buying or selling in the Scotts Valley area, you cant possibly find a better team. -Al & Amy

Brittanybolen0

Review for Member: Robert Aldana

June 13, 2018

Local Knowledge

Process Expertise

Responsiveness

Negotiation skills

ZillowVERIFIED

Robert and his team have gone above and beyond to help us sell our home and buy a new one. Nothing but an amazing experience even through all the triumphs and trials of buying and selling. Team Aldana will do all the hiring, scheduling, and meet all the contractors, cleaning crew, etc for you so that you just continue your regular schedule of working every day. They even dug up our septic and filled it back in for inspection (thanks Jonathan). I would highly recommend (and already have) Team Aldana.

Contact Information

Location

5610 Scotts Valley DriveScotts Valley, CA, 95066

Social Media

Available Listings View All

Active

$1,099,000

2bds | 2ba 1704 sqft

552 Bean Creek Rd SPACE 88 Scotts Valley, CA 95066,USA

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More Agents Near You

Robert Aldana's Reviews & Ratings

7 Reviews

(5/5)

Note: Reviews may include other agents on their team

What clients say about this agent....

Outstanding

Communicative

Knowledgeable

Hard working

Professional

Attentive

Excellent negotiator