Nicholas Bock

Buying a home in San Mateo County, especially competitive areas like San Bruno, Millbrae, and Burlingame, requires both preparedness and a smart strategy. Here’s what I advise my buyers: Get fully underwritten early A strong pre-approval isn’t always enough here. Sellers value certainty, so a fully underwritten loan can make your offer look as close to cash as possible. Understand the micro-markets Each neighborhood can behave differently even within the same city. In San Bruno, for example, Crestmoor, Mills Park, and the Highlands can have very different price trends, school preferences, and competition levels. Be ready to move fast Homes here often go into contract within 1–2 weeks if priced right. Touring early, reviewing disclosures up front, and preparing terms ahead of time gives you an edge. Focus on total monthly affordability Interest rates can shift quickly. I help buyers evaluate taxes, insurance, utilities, and renovation costs so there are no surprises after closing. Look for future potential Many homes on the Peninsula offer upsides, ADUs, expanding the layout, or modernizing older systems. I help buyers identify value the market may be overlooking. Partner with a local expert A local agent gives you access to off-market opportunities, strategic offer positioning, and relationships with local listing agents, which can be the difference between winning and missing out.

Selling a home in San Mateo County, especially in desirable areas like San Bruno, Millbrae, and Burlingame, is all about maximizing visibility and positioning your home to achieve top-of-market results. Here’s what I recommend: Prepare the home to shine Buyers here expect well-maintained, move-in ready properties. Simple upgrades like fresh paint, modern light fixtures, and landscaping can create huge returns. Price strategically, not emotionally In this market, the right pricing strategy drives competition. Starting in the optimal range attracts more buyers early, increasing the chance of multiple strong offers. Highlight what makes your home and neighborhood unique Whether it’s walkability, a great school boundary, extra parking, or views of the Bay, local lifestyle features matter here and should be front-and-center. Leverage professional marketing High-end photography, video, 3D tours, and targeted digital advertising ensure your home stands out in a competitive Peninsula landscape. Timing matters Homes tend to get the best results within the first 10–14 days on market. Launching when buyer activity is strongest helps you command the best price and terms. Work with a team that understands the Peninsula A local agent with strong negotiation skills, relationships, and access to qualified buyers can significantly influence your final sale price and how smooth the process feels. Absolutely stage your home Staging often runs only a few thousand dollars, yet produce returns that often pays for itself 3-5x, and truly helps your home put it's best foot forward.

I have worked with clients on luxury properties involving in depth environmental research, to first time buyers who need extra guidance and a trusted source.