Michael Crawford

Trust your real estate advisor - they are your guide. Interview several agents before selecting to work with a specific real estate agent - they are a wide variety of backgrounds and methods real estate agents use -find one you are compatible with working.

I take a different approach to real estate by using my proven, repeatable strategies that create consistent results for my clients. Instead of simply listing a home, I position it to generate demand, spark urgency, and attract qualified buyers through my 74-Point Marketing Plan, professional media, and targeted online exposure. Buyers and sellers appreciate my clear communication and consultative style, which makes the process feel less stressful while producing better outcomes.

From the first time home buyer to the seasoned buyer and sellers - My years of experience gives me insight into many types of real estate customers.

One of my favorite recent transactions involved helping a family relocate to Orlando from out of state. Their biggest challenge was balancing a tight moving timeline with finding the right neighborhood and home that fit their lifestyle. I used my step-by-step process to simplify things for them: narrowing down neighborhoods through virtual tours, staying ahead of new listings, and negotiating strategically once we found the right property. What I’m most proud of is how smoothly the process went—despite the distance, the family felt informed and supported at every stage. We closed on time, secured favorable terms, and they’re now happily settled in their new home. For me, success isn’t just about closing a deal—it’s about making sure clients feel confident and cared for throughout the entire journey.

My father was a home builder so I was raised in the industry.

Yes. I began my career in the home construction business, which gives me an eye for quality and the ability to guide clients on both the strengths and potential of a property. I also hold the Real Estate Negotiation Expert (RENE) certification, giving me advanced strategies to help clients achieve the best terms possible. Just as important, I embrace the latest technologies in today’s fast-changing world—whether that’s targeted digital marketing, virtual tours, or AI-powered tools—to give my clients every advantage in buying or selling. By combining hands-on construction knowledge, advanced training, and modern tech, I deliver a complete, forward-thinking approach to real estate.