LUCI GHERARDI

Luci Gherardi | Luxury Real Estate Advisor | Douglas
Elliman | Smithtown, Saint James, Long Island & The Hamptons

Strategic Luxury Marketing. Powerful Advertising. Expert
Negotiation.

*Douglas Elliman Top 26% Nationwide - Lead Generation
(2026)
*FastExpert TOP AGENT - Saint James & Quogue, NY

Selling a luxury or waterfront home requires far more than
simply placing a property on the MLS. Strategic pricing, sophisticated
advertising, and disciplined negotiation are critical to attracting qualified
buyers and achieving the strongest possible sale price.

Luci Gherardi is an award-winning luxury real estate agent
advisor with Douglas Elliman, specializing in the marketing and sale of luxury
homes, waterfront properties, and high-value residences throughout Smithtown,
Saint James, Long Island, and the Hamptons, including Westhampton Beach and
Quogue.

Working from Douglas Elliman's offices in Smithtown and
Westhampton Beach, Luci provides sellers with deep market insight across
two highly desirable real estate markets while leveraging Douglas Elliman's
international luxury real estate platform.

Recognized Excellence

Luci's performance has earned consistent industry
recognition, including:

2026 Douglas
Elliman - Top 26% Nationwide Lead Generation

2026 FastExpert - Top Agent Saint James

2026 FastExpert - Top Agent Quogue

2023 Leading Edge Award

2022 President's Circle Award

2021 President's Circle Award

2020 Leading Edge Award

2019 Leading Edge Award

Advanced Luxury Property Marketing

Every property Luci represents is supported by a structured

An advertising system designed to create visibility, engagement, and qualified leads for buyer demand.

Her marketing infrastructure combines Douglas Elliman's
global exposure with her own digital advertising platform, allowing listings to reach buyers locally, nationally, and internationally.

This system includes:

• targeted digital advertising campaigns

• search visibility through Google

• retargeting marketing across major platforms

• premium photography and video presentation

• exposure across major real estate websites

• international syndication

• relocation network distribution

• Douglas Elliman global marketing channels

Listings also receive exposure across high-traffic media
platforms, including:

• The Wall Street Journal

• Mansion Global

• Financial Times

This global distribution ensures visibility well beyond the
local market.

Listings are promoted across major real estate platforms,
including:

• Elliman.com (12M+ monthly visitors)

• EllimanHampton.com

• OutEast.com

• Zillow.com

• Realtor.com

• Homes.com

• JamesEdition.com

• OneKey MLS

• Redfin.com

• Hampton.com

• Trulia.com

and additional luxury real estate networks and global
listing feeds.

Proprietary Marketing Platform

In addition to brokerage marketing, Luci operates her own
real estate website:

LuciGherardi.com

Through her website, she maintains full control over the listing

presentation, lead capture, and advertising campaigns.

Her marketing infrastructure includes Google Tag Manager
tracking technology, which allows:

• lead tracking

• phone click tracking

• conversion monitoring

• campaign optimization

• performance reporting

This system enables real-time adjustments to maximize
exposure and buyer response.

Digital Advertising & Buyer Targeting

Unlike many agents who rely primarily on listing portals,
Luci manages her own Google advertising campaigns and digital marketing
strategies designed to capture buyers actively searching for homes in Long
Island and the Hamptons.

Her advertising platform includes:

• Google advertising targeting active home buyers

• retargeting across Instagram, Facebook, YouTube, and Google Display Network

• buyer behavior tracking and campaign optimization

• real-time performance monitoring through Google Tag Manager

This structured approach allows marketing campaigns to be
continuously refined to generate stronger buyer engagement and inquiries.

Strategic Pricing & Expert Negotiation

Pricing strategy and negotiation are two of the most
important factors in a successful home sale.

With a background in psychology and extensive real estate
experience, Luci approaches negotiations with a disciplined and analytical
mindset while maintaining a professional and collaborative approach with buyers
and agents.

Her negotiation expertise helps sellers secure strong
pricing and favorable contract terms.

Professional Certifications

Luci holds several professional designations focused on
representation, negotiation, and client advocacy:

• Bachelor's Degree in Psychology, New York University, Queens

College

• Seller Representative Specialist (SRS(R))

• Accredited Buyer's Representative (ABR(R))

• Seniors Real Estate Specialist (SRES(R))

• Commercial & Investment Real Estate Agent Certified

These credentials reflect advanced training in seller
representation, negotiation strategy, and client advocacy.

If you are considering selling your home in Smithtown,

Saint James, Long Island, or the Hamptons, the marketing strategy, exposure, and negotiation approach used can significantly influence the outcome of the sale.

Luci Gherardi
Douglas Elliman Real Estate

Strategic Luxury Marketing. Powerful Advertising. Expert
Negotiation.