Lenny LaRocca

There are many qualities and skills that go into being an excellent real estate sales professional - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills, and a high-quality professional network, all of which are hallmarks of how I work. That said, in my experience as a real estate professional, I've also found that providing the very best service is essentially about putting my clients first. This means keeping myself accessible, being a good listener as well as a good communicator, and responding quickly to your needs. This "client first" philosophy has always been my approach and it requires me to continually improve my skills and ways of doing business. In addition, I've found that the latest technologies are enabling me to do everything I've always done, only much more quickly and efficiently. They've also helped me to extend the range of services I provide to my clients. As a native of the South Bay and specifically Hermosa Beach, I have seen our immediate area transform into a highly sought after community to live in. I still live here with my wife and children and have intimate detailed knowledge of the area.