Laura Russell

As an experienced sales associate in the Portland office of Coldwell Banker Realty, Laura Russell has developed a tried-and-true and very "Maine-like" approach to every conversation with her clients - with honesty, kindness and a genuine desire to help. Specializing in single-family homes in the Greater Portland area and Midcoast region, Laura enjoys helping people buy their first home, families who are upsizing, and retirees preparing to get their home ready for the market. She also has experience working with investors to find homes to renovate, as well as out-of-state clients looking to relocate to Maine. A long-time resident of Maine, Laura brings community expertise and understanding to each transaction. She expertly guides sellers through the process of preparing their home for market, providing access to her deep network of contractors, helping the property shine and getting the best possible price. (Be sure to ask Laura about Coldwell Banker's RealVitalize program where WE PAY FOR YOUR REPAIRS AND UPGRADES ahead of your listing, making it stand above the competition - then you pay back this debt at closing, no interest, no extra fees. Its amazing!) Using Coldwell Banker NRT's targeted, professional marketing materials help Laura to ideally position the property and reach the widest possible network of buyers through direct mail and social media platforms, including Instagram and Facebook. When representing buyers, Laura takes the time to learn her client's needs and priorities, using cutting-edge technologies to analyze local pricing and property trends. Her kind, knowledgeable approach, responsiveness, and strong negotiating skills are extremely effective in helping clients navigate multiple-offer scenarios and successfully land the right house at the right price. Laura earned her bachelor's degree from Wheaton College in Norton, Massachusetts, and previously worked in education and the food industry. This gave her a client-centered view, and experience working with a wide range of people and needs, negotiating solutions that work for everyone. Her background in education serves her well in real estate, using her strong communication skills to convey information directly, clearly, and firmly, yet with a light touch! Laura guides clients skillfully through their negotiation without pressure, always leading the way with a calm and confident tone. The mother of three grown children, Laura enjoys singing in the Royal River Chorus in her spare time and has also helped the organization in the roles of Assistant Director, Section Leader, membership chair, fundraising chair, and show chair. Additionally, she enjoys recreational boating in the Boothbay Harbor region during the summer months. Whether you are looking to buy or sell, Laura will use her empathy, energy and creative problem-solving to make your deal a success!