About Laura Fitzgerald
See all reviews on our website! Along with being a Realtor/Broker I am also the mother of 4 very busy girls. If you are new to the Magic Valley, I can get you all the information on sports, dance, drama, city leagues, AAU teams, advanced scholastic clubs and just about anything else as we are involved with them all. I joke about the fact that I am a Realtor from 8:00 to 3:15, Taxi Driver from 3:15 to whenever, private chef on the weekends, that is when I make all the meals for the next week, tutor, house cleaner and yes of course last but not least a wife. I believe that my life skills are what make me a great Realtor. I know and love the Magic Valley as it has been my home for most of my life. I do have hobbies that I enjoy such as gardening, that does not mean I do not have weeds,!!!! My husband and I enjoy running, biking and skiing when we can find the time. My best asset is my time management, I make every minute count. My clients love the personal service and the time I give them to make sure every aspect of the home buying or selling process goes smoothly. I also pride myself on the fact that you can reach me or one of my partners at most any time, " Blue Tooth is a wonderful thingaEUR?. I love that my career as a Realtor allows me to do 2 or maybe 3 things at once!! If my clients have questions at 10:00 at night I hope they would feel comfortable enough to call or text me so I can help them get a good night sleep. As the Broker/Owner of IdaHome Realty I have the opportunity to run the kind of real estate office that I would want to buy a house from. We consider ourselves a boutique office, small enough to know all of our clients as friends but large enough to have all the latest technology, know all the new trends and have time enough to put the perfect plan in place for you. I can't do all of this by myself so I am so blessed to have a great staff that works to make sure all your needs are met. Enough about meemail or call us and let us know what you are looking to do and we will get to work. This is where action speaks louder than words kicks in. I hope to work with you soon.
OTHER LANGUAGES
Spanish
Community Involvement
The magic valley is a wonderful community with many great clubs and organizations to join. I have been a member of optimists for many years and enjoy all the community work we do. Our coats for kids program is probably the most rewarding.
HOBBIES/INTEREST
gardening, cooking and hanging out with our family
FAMILY
My husband John and I have 4 daughters and 2 puppies.
Read More About Laura
Credentials
LICENSE
Real Estate - Idaho - # DB23177
Designation
GRI (Graduate Realtor Institute)
CRS (Certified Residential Specialist)
ABR (Accredited Buyers Representative)
Seniors Real Estate Specialist
Top Producer
Seller Representative Specialist
Licensed Realtor
Certified Negotiation Expert
Real Estate Broker
ePro
Broker / Associate Broker
REALTOR
GRI,ABR,CRS,
Specialties
- Buyer's Agent
- Landlord
- Listing Agent
- Property Management
Awards
-
2026
TOP AGENT
Filer, ID
FAQ
Buying a home is one of the most important financial and emotional decisions you'll make, so my best advice is this:
Start with clarity. Know your budget, your must-haves vs. nice-to-haves, and get fully pre-approved with a reputable lender before you begin touring. In this market, being financially ready gives you an edge when the right home hits the market.
Work with an agent who listens more than they talk. You need someone who understands your goals, negotiates on your behalf, and walks you through every step with honesty and transparency, not pressure.
Be prepared, but not paralyzed. The perfect home may not exist, but the right one will feel like it fits your lifestyle, your timing, and your vision for the future. Trust your gut, and let data guide the offer, but don’t get caught in decision fatigue. The right agent will help you strike that balance.
Lastly, understand the contract. I personally believe buyers are empowered when they understand the offer, timelines, contingencies, and responsibilities. We don't just hand you paperwork, we walk you through it, so you can buy with confidence.
Preparation and strategy are everything. The best results don’t come from just putting a sign in the yard, they come from a well-planned, high-impact marketing and pricing strategy.
My first advice: present your home like a product. That means clean, decluttered, well-lit, and emotionally appealing. First impressions, online and in person, can make or break the buyer’s experience. We help our sellers stage and prepare every detail to showcase their home in the best possible light.
Next, price it right the first time. The market will respond within the first 7–10 days. Overpricing can result in sitting too long and chasing the market down; underpricing can leave money on the table. I provide data-driven pricing strategies that are rooted in local trends and current buyer behavior.
Also, make sure your listing stands out. Professional photography, video, social media exposure, and cross-platform syndication are essential. Our marketing approach is designed to generate real attention and serious offers, not just views.
Finally, work with an agent who understands how to negotiate and communicate clearly. Selling your home isn’t just a transaction, it’s often a transition into the next chapter of your life. I take that responsibility seriously and work to make the experience as smooth, profitable, and stress-free as possible.
Over the course of my 30+ years in real estate, I've had the privilege of working with a wide variety of clients, including:
First-time homebuyers – Guiding new buyers through every step of the process with education, transparency, and patience.
Move-up buyers and downsizers – Helping clients transition smoothly into the next chapter of their lives, whether upgrading for more space or simplifying into a more manageable home.
Luxury and high-end buyers and sellers – Delivering white-glove service and tailored marketing strategies that meet the expectations of discerning clients.
Investors – Assisting both local and out-of-state investors in finding cash-flowing properties, flips, and long-term appreciation opportunities across Southern Idaho.
New construction buyers – With deep relationships with local builders, I’ve helped dozens of clients through the process of building their dream home—from lot selection to final walk-through.
Land developers – I routinely work with developers and builders on lot acquisition, pricing strategy, and subdivision marketing for infill and rural developments.
Seniors and families navigating transitions – Supporting families through estate sales, relocations, or selling inherited property with care, discretion, and clarity.
Whether you're a first-time buyer or a seasoned investor, I bring a personalized, data-driven approach to ensure each client feels informed, empowered, and well represented at every stage of the transaction.
One recent transaction that stands out involved a couple relocating to Southern Idaho to be closer to their grandchildren. They were nervous about downsizing and overwhelmed by the logistics of selling their out-of-state home while trying to find a new one in an unfamiliar market.
From the moment we connected, I knew my role wasn’t just to help them find a house, it was to guide them through a life transition. We took time to explore different communities that matched their lifestyle, connected them with trusted local lenders and vendors, and ultimately found a single-level home that checked all their boxes, including space for family visits and a garden they had always dreamed of.
The transaction itself was smooth, largely due to early preparation, clear expectations, and strong communication with the listing agent. But what made this experience so special was their joy at closing. They told me they not only found the right home, but they felt supported and empowered the entire way through.
Those are the kinds of transactions I love where it’s about more than just real estate. It’s about helping people step confidently into their next chapter.
I actually began my career in interior design, which gave me a strong eye for space, function, and how people emotionally connect with a home. But my path shifted after my husband and I bought our first home and quickly realized we had no idea what questions to ask or what we should have asked for.
That experience opened my eyes to how intimidating and unclear the process can be for buyers. I knew then that I wanted to help others avoid that same confusion. I transitioned into real estate to be the kind of agent I wish we had, someone who listens, educates, and truly advocates for their clients.
Decades later, I still carry that same passion into every transaction. Helping people feel informed, confident, and cared for is what drives me, whether they’re buying their first home or building their real estate portfolio.
Absolutely. I’ve spent over three decades building a deep, well-rounded foundation in real estate, from the inside out.
I began in interior design, which still plays a valuable role in how I help sellers stage homes for maximum appeal and guide buyers to see the potential in a space. That design perspective gives my clients an edge when it comes to presentation, renovation planning, and seeing beyond the surface.
Throughout my real estate career, I’ve pursued ongoing education in:
Contract law and compliance, ensuring my clients are always protected and fully informed
Negotiation strategy, which is essential in both competitive offer situations and inspection phase renegotiations
New construction and development, allowing me to represent buyers and developers with deep knowledge of timelines, specs, and lot analysis
Marketing and lead generation technologies, which I leverage to ensure my listings stand out and my buyers have access to off-market opportunities
I also train and mentor other agents, which keeps me sharp and current on both industry best practices and evolving market trends.
Ultimately, I believe that real estate is never “one-size-fits-all” and my combination of design, negotiation, legal knowledge, and strategic marketing allows me to tailor the experience to meet each client’s unique needs.
Contact Information
Location
Eastland Drive North #1182 Twin Falls, ID, 83301
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