Service Areas
Credentials
LICENSE
Awards
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2026
TOP AGENT
Watsonville, CA
2026
TOP AGENT
Scotts Valley, CA
2026
TOP AGENT
Santa Cruz, CA
2026
Watsonville, CA
2026
Scotts Valley, CA
2026
Santa Cruz, CA
Working with Justin and Ethos was a superb experience. We have worked with Justin for the purchase and sale of our homes. Justin was always there to answer questions when we needed him day or night. His professionalism, intuition, knowledge, and clarity was a constant comfort and resource during the whole process. If you are looking for an agent specializing in Bay Area and/or Santa Cruz county, then look no further than Ethos Real Estate.
We listed our home of 34 years with Justin. He was responsive, informative and professional in every way. He dealt with our questions, fears, and emotions with a calm demeanor and always came across as patient and never rushed or pushed us. He was a delight to work with and we couldnt recommend him more highly. We are so glad to have trusted Justin with this huge life change! Thank you Justin!
Excellent experience all around. Justin helped us to sell our old house and buy our forever home. Throughout the entire process, Justin was professional, knowledgeable, ethical, wise, personable, articulate, and a great negotiator. We highly recommend Justin!
I was so fortunate to have had Justin McNabb as my realtor. The Santa Cruz property that he helped me sell was unique and filled with a slew of complicated and formidable issues. Justin successfully maneuvered through each one with perseverance, shrewdness and strategy. Preparing the property for sale was overwhelming for me, but Justin, going way beyond what I would have expected from a realtor, made the process easy and painless. The ultimate sales price was substantially higher than I anticipated thanks to Justin's brilliant negotiating skills. I will be forever grateful for Justin's expertise, his vast knowledge of the real estate market's intricacies, and his kind, thoughtful and patient demeanor. I can't recommend Justin highly enough. Ronald Kimmel
I would highly recommend Justin. He is always easily available for advice and concerns as they arise. He was very helpful about questions of property preparation and staging. He helped relieve the stress of the process and explain it at every step. He even secured a backup offer. It was a pleasure working with Justin
I have bought and own several properties domestically and internatinally in my life, and worked with quite a few real estate agents in the past 25 years, however my buying experience with Justin for my daughter's 1st home opened my eyes to a whole new level of excellence of an estate agent. Justin not only is responsive, quick to advise for sensible decisions on the properties but also the amount of knowledge he brought into the process, his professionalism, his genuine considerations of having clients best interest in mind are above and beyond any agents I had worked with in the past. We love the home that Justin helped us to buy. If anyone is in the market to buy or sell your home in the Santa Cruz area, Justin McNabb should be your agent to guarantee your success!!!
After living in our Soquel home for 33 yrs and moving out of state we needed to find and agent that would represent us over a year period to transition out of the home and prepare it for market. We are so glad we partnered with Justin for a number of reasons. He walked us through in those early months what upgrades to the house and property that would be needed to capture the best return. Justin is very professional and so easy to connect with by always being available for questions and concerns. We needed to enlist some help with repairs and Justin supplied us with some very good vendors from handymen to flooring contractors. When it came time to put the house on the market...Calif entered Covid shutdown and while distressing...Justin walked us through that process and ultimately discovered a family that will enjoy the property and house as we did raising our family there. We could not be more pleased with his diligent and thoughtful representation in a time of significant change for us. Justin was outstanding!
My wife and I just completed the sale of our home in the Santa Cruz mountains and we cannot recommend Justin highly enough. Every aspect of the process from beginning to end was handled professionally. He provided calm, honest guidance at every step while always respecting our decisions. Extremely responsive to calls, email, and texts - he made us feel like we were his only clients. Our only regret, now that we have moved out of state, is the we cannot employ Justin in our search for a new home!
My husband and I recently closed on our 4th transaction with Justin- two houses sold and two houses bought over the last 4 1/2 years- and we cant imagine a better realtor to work with. This last year has been full of transition and stress, as we went through multiple escrows, losing our buyers, searching for a house in Santa Cruz county on a teachers budget, and had many factors working against us. Justin worked SO HARD to sell our house and find us a new house that was the right fit for our familys needs, and we are happy to say that we ended up in a home that is beyond our hopes and expectations. Were so grateful! Its a wonderful feeling to trust your realtor completely and know that they are doing everything within their power and knowledge to help us meet our goals. He was so efficient with every timeline and transaction, thorough in all of his communications, and faithful to support us through the stress and hard days. We give him the highest recommendation possible and will absolutely continue to work with him for all of our future real estate needs.
I was not looking forward to selling my house in Felton from 2,000 miles away, but when I engaged Justin I was able to relax and let him do his job. He made everything so easy. He had my back the whole way, helping me make decisions about how meet the timeline I needed and get the best possible outcome. Most days I didn't even have to think about the sale, knowing when there was something for me to sign or complete Justin would let me know. It felt like entrusting my house to a good friend, who I knew would represent me with integrity. If I ever need to buy or sell a home in Justin's neighborhood, he will be the one I call.
Justin is the best realtor my family have worked with. He helped my parents find their dream house in Watsonville a few years back and handheld them through the entire purchase process. They recently moved to another state and we again asked Justin to help us sell the same house. He kept us informed every step of the way and offered his input while still leaving the decision-making process entire to us. We never had a doubt he has our best interest at heart and will not hesitate to recommend him to anyone looking to buy or sell a home in the Santa Cruz area.
Justin goes way above and beyond has been my personal experience. What a neat guy to work with! Yes, he has expertise, but hes always asking questions and goes to get the answers until he is satisfied. He has told me things that werent really in his interest to tell me. A high level of integrity and caring. I cant recommend him too highly. He negotiated a longer escrow so that I could take an extensive, preplanned trip abroad in the middle of escrowaEUR"while he kept an eye on everything. It was a smooth close of escrow.
Justin McNabb is an exceptional agent. He is diligent, knowledgeable, courteous, prompt, honest, and thorough. From the first meeting, he communicated clearly, and we knew where we were at each step of our home selling process. He researched local zoning and building codes that might apply to our property to know exactly what buyers could do with the property, thereby increasing our sales potential. His value estimates and sales schedule were sound. The only real issue came with the buyers lender who communicated misleading information to us. Justin worked daily to resolve this, and I'm confident that he was the deciding factor in getting the lender to perform, saving us the trouble of having to return to market after having accepted an offer. I have been party to Justin working in a commercial real estate capacity and personally in our residential home sale, and I recommend him to others enthusiastically in either capacity. You will find him a skilled and energetic agent working hard on your behalf, communicating regularly in the process and immediately whenever any question or immediate concern arises. We are very pleased with the outcome of our home selling experience.
Justin is professional and honest. He knows this county well and puts in extra time for all his clients. He is prompt in communication and responded to all of our needs. We highly recommend him!
Justin was extremely professional, knowledgeable and very helpful in the purchase of our home. We were from out-of-state and he guided us carefully through all the paperwork and explained California real estate procedures in a clear manner. He was prompt and attentive to all our questions. Although our home was on the low end of the market, he treated our concerns with value and consideration, and we highly recommend him!
Justin was extremely professional, knowledgeable and very helpful in the purchase of our home. We were from out-of-state and he guided us carefully through all the paperwork and explained California real estate procedures in a clear manner. He was prompt and attentive to all our questions. Although our home was on the low end of the market, he treated our concerns with value and consideration, and we highly recommend him!
Justin McNabb is a realtor that exceeds all expectations. We highly recommend his services for all home sales or purchases. He understands the market, listens to his clients, and is respected by the realty community, contractors, and county inspectors. He diligently searched for and found our dream home. Once our offer was accepted, our current home was on the market within a few days. He priced our home perfectly, bringing in multiple offers and securing buyers and backup offers the first weekend of our open house. He coached us through each phase of the complicated process of selling and buying simultaneously. Throughout the process we felt confident that he was looking out for our best interest and thoroughly making inspections and researching details, writing and reviewing contracts and disclosures and expertly managing the escrow process. We were extremely grateful that he accessed archived county files to check permit records on the home we purchased.
Justin was fantastic! I would highly recommend his hard working, knowledgeable, persistent, honest, trustworthy, etc. professional real estate skills to anyone looking to buy or sell a home. Justin went above and beyond to make sure every detail was uncovered and understood. He's present every step of the way and he was a pleasure to work with. Highly recommend his service!
Friend, Coach, advocate, and service are all things we found when we worked with Justin to sell our old home and buy our new one. He in unwavering in character, unparalleled in knowledge of the industry and market especially in Santa Cruz county and Santa Clara County. I look forward to working with Justin again some day when we move up from this home to our future "forever home".
Justin McNabb is an extraordinary real estate agent. Recommended from another agent in the East Bay, we had the absolute joy to have worked with Justin in the search for our very first home purchase in Aptos. Even with our million and then some questions, concerns, late night and early morning phone calls Justin always remained patient, extremely helpful, and dedicated to helping us find our dream home. Justin explained everything with fine detail time and time again when we wished to understand information ranging from inspections and permits, to everything that took place till we got the keys( basically everything). Two months after our home purchase Justin continues to help us out with any concerns and questions related to our new home (He even came to identify a bug that we found inside our new home). With Justin's comprehensive knowledge in the real estate world, he really is a leading force. We are so thankful that our stars aligned us with Justin and we highly recommend Justin McNabb for the purchase and selling of your home!
We can not say enough good things about Justin McNabb. We have had the pleasure of working with him for several months on the selling of our home and purchasing of our new home. His attention to detail and extensive knowledge of the real estate market was above and beyond what we have ever experienced in the real estate realm. He found unique and creative ways to help us purchase our dream home in an extremely competitive market. The amount of time he spent researching each possible home for us, showing us properties, reviewing disclosures, and thoroughly communicating with us through each process continually astounded us. Justin is a man of integrity and diligence; his personal care for his clients as well as his top notch professionalism makes him an extraordinary real estate agent. We highly recommend his services!
We just closed escrow on a beautiful home...we had a lot of dynamics "against" us in the crazy Santa Cruz real estate market. But we felt as a family that our real estate agent was completely "for" us and understood what we needed and wanted. Justin was personally recommended to us by Robert Bailey and now that we are in our home, we can see why. Justin gave honest assessments on any home we considered buying, he always answered his phone when we called and texted back immediately after we texted, he met with us at every property we were interested in looking at (even when he knew we wouldn't like it) and he encouraged us when he saw our discouragement. He has a ton of integrity in the details of real estate. We never felt like we were being swindled by him. Even now after closing, he is accessible and willing to guide us through any issues that arise. We whole heartedly recommend him as your realtor.
Literally better than we could have hoped for. This was both in terms of Justin's performance as well as the final result. In our case (a contingency tri-fecta), he managed a not always smooth process extremely well. And last but not least, he is ethical beyond reproach.
We have bought and sold quite a few different homes over the years, but Justin was by far the best realtor we have used. He brought peace and calm to any stressful situation, taking all of our concerns seriously. He was detail-oriented, keeping all of the many moving parts in order and timely. Justin was available for phone calls and odd hours of meeting, was great with our kids, and we believe his expertise increased the price we received on our home by quite a bit. The best thing about working with him was that I always knew he genuinely wanted what was best for us and not what was best for his business. We are so thankful we had the chance to work with him!
The words EXPERTISE, INTEGRITY AND COMMUNICATION discreetly rest along the top of Justin McNabbs website. These are strong words aEUR" words that mattered to us when we picked a realtor to sell our home. It didnt take long to see Justin lived by those words. As a matter of fact, he exceeded every expectation we had. Justin was knowledgeable, patient with us and treated us like we were his only clients. We highly recommend Justin for both the sale and purchase of property in the Santa Cruz County area. You wont regret the decision.I wrote the previous words after the sale of our house. A year later I can say they are true once again after the purchase of our new home. Justin and Bailey Properties have proved once again they own Expertise, Integrity and Communication! All we have left to say is "Thank You" for making it seem so easy.
My wife and I recently worked with Justin to purchase a home in the Santa Cruz area. His knowledge of the local market and surrounding area was astounding. Even after 8 unaccepted offers, Justin never faltered. He continued to remain a positive advocate for our family and needs. This market is crazy, you need Justin in your corner to remain sane through the process.
Our loyalty lies with Justin! My husband and I own an investment company and have purchased 2 rental properties with Justin representing us. We have worked with a number of realtors in the past and Justin is absolutely fantastic! Unpretentious, ethical, understanding, thorough, trustworthy, intelligent, patient, hard working and absolutely dedicated to get you what you want without compromise. Justin goes above and beyond to make sure that his clients are treated with integrity, putting our needs above his own. If your looking for a realtor, look no farther! Justin is the best in town!
Justin was ahead of the sales-curve process and anticipated, coached & facilitated the selling process with succinct and timely comments & direction. I came away from the quick & successful sale feeling like I was his only & favored client. I can't imagine that it could have been a better experience! Justin's integrity, knowledge & support is stunning.
Justin was ahead of the sales-curve process and anticipated, coached & facilitated the selling process with succinct and timely comments & direction. I came away from the quick & successful sale feeling like I was his only & favored client. I can't imagine that it could have been a better experience! Justin's integrity, knowledge & support is stunning.
Justin McNabb is an amazing realtor! He helped us sell our home and purchase our beautiful new home. There are so many praiseworthy things to say about Justin. He is a great communicator, both written and verbal, keeping you apprised of everything. He is extremely knowledgeable, organized, and thorough - he runs everything smoothly. Justin is very dedicated to his clients, providing exceptional customer service. He is kind, courteous, and operates with integrity. We had a fantastic experience with Justin and we highly recommend him.
Justin was fantastic. I moved to the area cold turkey and knew nothing about the market or the process of buying a house. The market was tough. Tons of buyers. At times I wanted to overbid because I was tired of the process, but Justin kept my head on straight and showed me data on real market conditions and projections and costs involved with revamping a home. He saved my tens of thousands of dollars and major headaches on one property (specifically thinking of two different properties with loads of issues I was going after). Even though I lost out on several different properties and bids, because Justin helped keep my bids within reason, I ended up with the right property at a fair price. A great find really. I owe him big time.
We had a great time working with Justin and we are very satisfied with the results. He was a fantastic guide through the buying process, and seemed honest at every turn. When we were settled with our selection, he even gave us other options just to help us make sure we were making the right decision.He also speaks Chinese. That didn't really help us but might in some other situation. Thanks, Justin!
We highly recommend Justin because he is trustworthy, responsible, detail oriented, and has great hair. Justin was great to work with because he always worked with our schedule and was quick to respond to our questions. He's not the type of realtor who pushes the sale on you. He's patient, knowledgable, and never makes you feel rushed. He is excellent to work with and is sure to represent you honestly and credibly.
Justin McNabb is an amazing realtor! He was extremely patient with us while searching for our perfect home. Whenever we didn't understand something, he always took the time to explain everything we needed to know. If we needed to see a house he tried to make himself available when needed. He was also was prompt at answering emails and phone calls every time we had questions. The best thing about Justin was his kind heart and great attitude and I always felt like I could trust him. If you are considering selling or buying a house I would highly recommend Justin.
Justin is the absolute best! My husband and I switch agents after meeting justin because he was so professional and knowledgeable. Justin went above and beyond getting us our condo in Scotts Valley. We had several problems with the bank and Justin went out of his way to ensure we got our home. We are forever grateful for all the help and support he gave during the worst and scariest process we have ever experienced. We would have never made it through financial, emotionally, or mentally without his expertise and kind heart. We love our home in Scotts Valley and owe Justin a debt of gratitude.
Justin worked with us for over 6 weeks helping us find a house in Santa Cruz for a 10/31 exchange. He was patient, non-pushy, and easy to work with. He listened to what we wanted and researched in our price range, helping us locate the properties that were what we were looking for. It was a long process and he wrote up several offers for us. We were impressed with his diligence, his advice, and all of the time he was willing to spend helping us.
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