Joy Groce

With over 15 years of experience and over 500 homes sold across Alabama, I've had the privilege of helping countless buyers and sellers achieve their real estate goals. As a Christian, a wife, and a proud mom of three, I know firsthand that a home isn't just a property, it's where life happens, memories are made, and futures are built. Before real estate, I earned a Master's degree in Social Work and spent years serving children, survivors of domestic violence, and families in need. That background taught me the power of patience, compassion, and advocacy qualities that now fuel my real estate career. My clients know I bring not only sharp negotiating skills and innovative marketing strategies but also a heart for truly guiding them through one of life's biggest decisions. I pride myself on staying ahead of industry trends, using creative and cutting-edge approaches to attract buyers and maximize exposure for sellers. Whether it's through dynamic digital marketing, targeted campaigns, or personalized client experiences, my focus is always on delivering results while making the process as smooth and stress-free as possible. At the end of the day, my mission is simple: to advocate for my clients and treat them with the same dedication I give my own family. Real estate may be my career, but people are my calling and I'm here to make sure every client feels supported, empowered and finds joy in their journey.