Jennifer Schurter

Buying a home is exciting, but it can also feel overwhelming. My best advice is to start by getting clear on your finances—talk with a trusted lender so you know exactly what you can afford, and have a strong pre-approval in hand. From there, focus on your priorities: location, lifestyle, and what really matters in your day-to-day living, not just what looks pretty online. And finally, work with an agent who knows the local market inside and out. In places like Canby and the North Willamette Valley, having someone who understands the neighborhoods, the pace of the market, and how to craft a strong offer can make the difference between getting the house you love or missing out. My role is to walk alongside you through every step so you feel confident, not stressed.

Selling your home is one of the biggest financial decisions you’ll make, and the right preparation makes all the difference. My advice is to focus on two things: price and presentation. Pricing your home correctly from the start positions you to attract serious buyers, and presenting it well—through staging, professional photos, and a strong online presence—ensures it stands out in today’s market. Just as important is choosing an agent who has both the local knowledge and the marketing strategy to create demand. In areas like Canby, Oregon City, and the North Willamette Valley, I use what I call a ‘marketing tidal wave’—a coordinated push across online platforms, video, and social media—to get maximum eyes on your property. When you combine smart pricing, strong presentation, and an agent who knows how to create momentum, you put yourself in the best position to sell smoothly and for top value.

I’ve had the privilege of working with a wide variety of clients—first-time buyers who need extra guidance, families upsizing or downsizing, and longtime homeowners selling properties that carry a lot of history and emotion. I’ve also helped clients relocating to the North Willamette Valley who want to understand not just the houses, but the communities and lifestyle here. Because I grew up in the area and have lived in Canby for nearly 20 years, I understand the unique needs of both buyers and sellers in our local market. Whether it’s a luxury acreage, a starter home, or a move prompted by life changes, I walk alongside my clients with clear communication, education, and a strong strategy tailored to their situation.

One transaction that stands out was with a couple in Canby who were ready to downsize from their two-story home into a single-level. Their home was beautifully cared for, and we wanted to make sure it truly shined when it hit the market. We went all in on preparation: a staging consultation, a full media package with luxury photos and video, and launched with a strong marketing plan. The result? We sold their home for full price and helped them smoothly transition into a single-level home in the same community they love. It was a great reminder that the right preparation and strategy can make the selling process both successful and rewarding.

Before real estate, I worked in broadcast media, but I wanted to make a greater impact in my own community. Building my own business in real estate was the perfect fit—it allowed me to combine my communication skills with my passion for helping people through one of life’s biggest decisions. I grew up in the North Willamette Valley and know the Canby, Oregon City, Aurora, and Woodburn areas like the back of my hand. Those lifelong connections and local knowledge give me the ability to guide clients with insight and confidence as they navigate their single largest purchase or sale.

Yes, I bring a unique background to real estate with more than 12 years of experience in broadcast media, where I helped local businesses build creative and effective marketing campaigns. That work sharpened my skills in storytelling, presentation, and strategic marketing—all of which directly benefit my clients today. When I market a home, I don’t just put it in the MLS and hope for the best. I use those years of media and campaign experience to create what I call a ‘marketing tidal wave’: a full package of professional photos, video, and digital reach designed to attract the right buyers and maximize visibility.