I founded The Luxe Group, a boutique real estate team with a clear vision--to deliver a top-tier, personalized real estate experience where every client feels like they're one in a million. As the owner and lead agent, I bring over 15 years of experience to the table and consistently average 50-70 homes sold per year. I earned my BBA in Marketing from the University of Texas of the Permian Basin, and I use that knowledge daily to strategically market properties and negotiate fiercely on behalf of my clients. Whether I'm working with sellers, buyers, or investors, I take great pride in being a driven, knowledgeable, and dedicated advisor every step of the way.
OTHER LANGUAGES
Spanish
Community Involvement
Volunteering Opportunities & Community Events
HOBBIES/INTEREST
Travel, Culture/Arts, Music and Tennis
FAMILY
Proud mom to a daughter who lives in Austin and works in 3D design.
Read More About Imelda
Credentials
LICENSE
Real Estate - Texas - # 603944
Designation
Top Producer
Licensed Realtor
REALTOR
Specialties
Sellers
Buyers
Residential Property
Awards
2026
TOP AGENT
Odessa, TX
2026
TOP AGENT
Midland, TX
Other Awards
Top 100 Realtor in the Permian Basin
View All Awards
FAQ
1. What advice would you give a buyer trying to purchase a home?
Plan about a year ahead and really think about the kind of home you would like to buy. Meet with a real estate agent (or two) to discuss the home-buying process. Your real estate agent will be a valuable resource for guiding you to other trusted professionals you will need to get you into your new home.
2. What advice would you give a seller trying to sell their home?
Interview a couple of real estate agents to get their perspectives on the market, your home, and their services. Not every agent works the same and it's important to find the one that is a good fit for you and your needs. It is not always about the commission.
3. What types of clients have you worked with?
I work with all types of sellers and their scenarios, Such as sellers who are moving out of the area or looking to buy a different home in the same town. Sellers who need to sell due to divorce, financial reasons, or family estates. I also help first-time buyers, move-up buyers, and buyers relocating to the area. I also work with investors to help them purchase homes to flip or add to their investment portfolios.
4. Describe a recent transaction you are fond of. How did it go?
I assisted a seller who was disabled and unable to leave her house. The house was in pretty bad shape so we worked out a plan to find her a cash buyer that would be willing to work with her needs. She was able to get what she wanted for her home without the added stress of her having to move 40 years worth of belongings.
5. How did you get started in Real Estate?
After working in a corporate setting, I decided that I wanted to have a career that was dynamic and could make a difference in people's lives so real estate was a natural choice for me.
6. Do you have any special education or training that will benefit your clients?
Marketing is my passion, I am very particular about how my and my team's professional image is portrayed across all platforms and to make sure that we deliver on our promise to the clients we represent.
Note: Reviews may include other agents on their team
What clients say about this agent....
Responsive
Knowledgeable
Outstanding
Professional
Communicative
Hard working
Attentive
Great for new buyers
Teezyvai
Review for Member: Imelda Falcon
July 15, 2024
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Amazing. Thats how I would describe Imelda real estate expertise. She kept our needs in the forefront of our home buying process. She educated us which helped us navigate the roller coasters of real estate. We really couldnt have been so successful in a short time frame without her. I greatly recommend her to anyone looking for a realtor who is attentive and will successfully get the job done!
Jaden A.
Review for Member: Imelda Falcon
March 20, 2021
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
I highly recommend Imelda. After working with a previous realtor and not having a good experience. We switched to imelda and it was the best decision we ever made. She is professional, personable and she goes above and beyond. She sold our home quickly and effectively. Gave great advice and was always available when we had questions. She kept in contact with us and let us know what was going on. Look no further
User2261211
Review for Member: Imelda Falcon
September 21, 2014
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Imelda was absolutely amazing. Our house buying process was smoother than all the horror stories people told us about. Imelda was so awesome at helping us find the perfect home and giving us advice/helping us through our first home buying experience. She was there every step of the way and available anytime we had questions. We really appreciated her and highly recommend her to help you through your experience too.
Lcdebloya
Review for Member: Imelda Falcon
September 19, 2014
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
We contacted Imelda, when we finally decided to move from New Mexico to Odessa. Since we had no knowledge of the area she was able to give us a variety of homes to view. This of course was done in keeping with all the specifics we wanted in a home. She also was very helpful in getting us prepared to meet with the lenders. Overall the experience was very positive and we highly recommend her.
Roybaiza
Review for Member: Imelda Falcon
September 19, 2014
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Imeldas local knowledge was very helpful. She is a lifelong area resident and is knowledgeable of the neighborhoods. I was very impressed with her use in new technology in the process of paperwork, it was very convenient for me and my family. She answered every call or email when I had a question, her responsiveness was immediate. After negotiations she was able to get us a reasonable price, saved us some money and thats always good!