Service Areas
About Holly Noto
Credentials
LICENSE
Awards
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2026
TOP AGENT
San Carlos, CA
2026
TOP AGENT
Redwood City, CA
2026
TOP AGENT
Belmont, CA
2026
San Carlos, CA
2026
Redwood City, CA
2026
Belmont, CA
Holly helped us sell a house in San Carlos and she made it a painless and smooth process. We had owned our house for 30 years and it was daunting to think about getting the house emptied, but with her local contacts and calm persona, we were able to get it done. She is very professional and also very down-to-earth, a winning combination when dealing with the housing market.
Holly is the best realtor Ive met. After working with her to buy and sell three homes, I wouldn't use anyone else. She is incredibly trustworthy and provides outstanding communication, making the entire process feel like working with family. Most importantly, she is a skilled negotiator who gets deals done. Highly recommended!
Holly was super helpful in all steps of the process as first time home buyers! She provided insight on what to expect, how to fill things out, and got us in touch with all the right people. Also just really nice and easy to work with. Loved working with her and having her in our network!
Holly's responsiveness and local knowledge made the process of selling my condo go very smoothly. She had local connections and arranged on my behalf for the cleaning, window cleaning, pest inspection, property inspection, and staging. She also was extremely responsive to every concern -- which was above and beyond anything that could be expected of anyone, considering both that I am an inveterate worrier and that her family was going through an extremely difficult time. Finally, her honesty and expertise were immensely reassuring.
My family engaged Holly Noto to represent us in the sale of our mothers home. From the start Holly kicked things into high gear, educating us on the required steps to prepare the house for sale. Vendors were immediately scheduled. During the home improvement work, no detail was too small for Hollys immediate attention; she was always available for consultation and happy to take on last-minute hardware purchases. Decisions to boost curb appeal were suggested, and Hollys photography and staging professional partners were engaged as well. Throughout the process she guided us along with the numerous documents requiring our signatures. On day one of the Open House, Holly put on her aEURoesalesaEUR? cap. Key to our success was her knowledge and experience with online publicizing processes. Hollys marketing plan worked perfectly to our advantage: Multiple offersaEUR"all over asking priceaEUR"were received six days after going live. With Holly and her network in our corner we smoked the competition. Holly helped to make all parties happy.
We chose Holly to sell our house after meeting her almost 2 years before we sold our house this summer. My wife and I were impressed with the things she discussed with us during the first meeting, and we made a note to reach out to her when we were ready. Fast forward to this past summer and we needed to sell the house fairly quick due to a job opportunity across the country. From the time we contacted Holly and said we need to sell, to the closing she was extremely helpful and guided us along as the process progressed. She helped us get trades people for the work the City required, the stager for the house, cleaners. Holly is creative and employed technology to help present the property in the best possible light. She was very flexible timing wise because we had timing milestones we needed to hit. I feel her knowledge of the market in our area was top notch. Her contacts in the marketplace all helped us get the best price for our home. I would chose her again.
We met Holly at an open house several years before we decided to sell our home and buy another home. When we were ready, Holly was the first and only call we made because her dedication and commitment to her clients was evident from the extensive conversations we had with her. Holly will go to any lengths to be available, offer her wisdom, and find creative ways in a competitive market to position a sell or buy in the best light possible. Holly's extensive network was greatly valued in the areas we were looking to buy, and her relationships and effort resulted in a price exceeding our expectations for the sale of our home. Holly makes herself available at any time for questions, works on offers under significant time pressure and goes above and beyond in finding information necessary to make the best decision (e.g., cost of repairs needed, staging ideas, sales pending in area and more). She truly has her clients' interests in mind. We could not recommend her more highly, and would gladly work with her again!
My wife and I were fortunate to have been referred to Holly Noto as our real estate agent. We were first time homebuyers, so the entire process was a huge learning experience for us. Holly has deep professional knowledge of industry and the Bay Area real estate market. She was so patient and helpful in guiding us through the home search process. Holly always had our best interests at heart. She did not rush us or try to talk us into a situation that wasnt 100% right. Holly was our north star on our path to home ownership. We highly recommend Holly Noto if youre trying to buy or sell a house.
Holly and Eleni exceeded all our expectations in the home buying process and we are so glad we chose to work with them! As methodical first time homebuyers, we were looking for a realtor that takes the time to understand our needs and provide valuable advice and insights without being pushy or simply saying things to push a sale forward. They were patient throughout and explained each step of the process and followed up promptly for all of our concerns. When we found the right house and were ready to put in an offer, they were especially helpful with reviewing the disclosures and inspection reports, explaining the findings to us in detail. Their experience and expertise were invaluable. Holly and Eleni have established a great reputation on the Peninsula among their peers and we felt that provided us with a big advantage in negotiations. They also have an extensive network of reliable contacts and weve used their recommended lender and contractors which made the entire process much less stressful than we thought it would be. We felt they provided value at every step of the way and highly recommend working with them!
So you want or need to sell your home and you want someone to do an excellent job!! Let me recommend the best, HOLLY NOTO!!. With her years of experience, she can help you make your experience a painless pleasant one. She has an army of support personnel and companies to help you through, if you need inspections, contractors, stagers, notaries, title companies, whatever is needed she has access to them to help you make the process smooth and efficient. She is easy to reach any time for help or answer your questions. I am extremely happy that I retained her to help me sell my home, she was a pleasure to work with and her expertise made the sale of the home easy and very profitable. I will definitely be retaining HOLLY NOTO again for the sale on my next project and recommending her to all of my friends and family. You cannot make a better choice.
The naysayers told us all the bad newsaEUR"aEUR?now is not the time to sellaEUR?, aEURoehave you seen interest ratesaEUR?, aEURoeyour house wont sell for what you think it willaEUR?...and dozens of other negative things as to why we were making a bad decision to sell during the winter of 2024. But, we put our trust and faith in a realtor we had met at some social activities in and around San Carlos. We knew she helped neighbors sell their home a couple of years earlier. Holly Noto is the realtor. She made our lives so much easier, and lessened fearsaEUR"sharing data, her years of experience as a San Carlos realtor while adding unwavering calmness, kindness and professionalism. She had resources to help us get our house ready to sell, wonderful ideas to bring out the best in our home, and fantastic ideas for marketing our house in creative ways. You hire Holly, and soon you realize she has a whole team of experts to help make the selling of your home as easy as possible. Our house sold the first weekend! It sold for hundreds of thousands over the asking price. Hollys expertise not only sold our home quickly but helped bring our retirement dreams come true. We were completely happy with her service as our realtor. She is the best!
Holly Noto sold my house just couple of weeks on the market. She made the whole process seem easy, even though I was living out of the area when the property was listed. Her strengths include her experience and knowledge of the area and the ability to interpret shifting market conditions. She used innovative ideas for marketing the house including drone videos to display the view and a virtual walkthrough. She was able to get a lot of real estate agents into the house on preview day. She coordinated a stager, a landscaper, a handyman, cleaners, and an electrician for all the little things that need to be polished before a house goes on the market. The title company she uses is conveniently located in her office and she even arranged for a notary for me for an unrelated need. I'm not sure she ever sleeps because she seems to always be available by phone, text, and email. Her wonderful optimistic personality is reassuring and contagious. I can't say enough good things about Holly and this wonderful experience. Very highly recommended.
Our property was scheduled to go to market when suddenly our tenant gave notice that they intended to vacate earlier than expected. Holly ramped up our schedule, brought in her team and gave suggestions to update the property for market. In no time at all, the property was completely updated with Holly personally picking out finishes and picking up accessories. Just days after going on the market, the property was sold to a very deserving and appreciative nurse. So impressed, easily the smoothest real estate transaction Ive experienced.
Holly sold my house. She was very efficient, always helpful and positive in her approach. She was organized which made working with her very easy. The house sold above the asking price after one weekend. We were very pleased with her professionalism and would highly recommend her.
When suddenly faced with the decision to sell our home of 55 years, we felt stressed to say the least; however, Holly Noto and Eleni Giotinis quickly changed that landscape. We were fortunate to have two sets of very dear friends refer us to Holly and Eleni and our first meeting told us we had struck gold! While both Holly and Eleni do operate independently, one of their greatest strengths is their ability to work seamlessly as a team with a shared goal . . . serving their clients best interests. Holly and Eleni thoroughly explained every step in the process so there were no surprises . . . merely adjustments. So easy! Their broad knowledge of real estate, current market trends, timing for entering the market/setting listing price was invaluable in allowing us to sleep well throughout the entire process. They presented options and rationale for each situation; in other words, we always knew decision-making was ours. When asked for opinions they provided experiential background and current information on trends which strengthened our decision-making confidence; selling a home with Holly and Eleni is a smooth/comfortable process start to finish. Additionally, each of them provides prompt communication, warmth and lots of laughter; we never imagined wanting to slow our homes closing escrow because it meant no more shared times with these two stellar real estate agents! If youre seeking qualified real estate agents, whether buying or selling, look no further than Holly and Eleni. And if, like us, youre really fortunate, you may also find two dear friends.
WOW! Holly is Amazing! She is an Expert Realtor who goes above and beyond! She sold our childhood home for us and turned an emotional experience into a flawless stress free experience! She knows the market and the area very well. She is very knowledgeable and educated. Holly will take care of Everything! I highly recommend Holly Noto!
Holly Noto, Super Realtor of the year!!! If you're looking for a realtor to sell your house (or purchase one)... Holly Noto is your Best Bet!! She sold our house within 6 days on the market. She is extremely organized, well-educated and very knowledgeable on the market and conditions. Whenever, no matter what day or time, you contact her, Holly picks up the phone or returns your text and emails immediately. She is a very polished, kind, sharp, and skillful realtor. The best part about Holly is you leave EVERYTHING in her hands, she takes care of it all; staging, landscaper, painting, contractors that need to be hired, carpet installation etc. etc....you just sit back and let her run the show. Hats off to Holly and her team. We were very fortunate to find this gem and believe me, she shines day & night.
Holly and her team were great to work with. I found her on Zillow before relocating to the Bay area. She helped me find and preview many places for me which I could not personally visit. She was patient with me- never felt any pressure, understood my needs, and her knowledge and expertise helped me in negotiating a great deal. She is top notch and knows her stuff- Highly recommend her!
I have nothing but the highest praise for my experiences working with Holly Noto to sell my mothers home after her passing. From my first meeting with Holly I was struck with how knowledgeable she was regarding the complex and ever changing real estate market in San Mateo. She answered my sister and my many questions regarding putting our mothers home up for sale. Questions re: timing of the sale, pricing, staging were all answered quickly and clearly. Her many years experience as a real estate agent were obvious in our meetings and I trusted her recommendations. I felt she was consistently available to us either by phone, text, zoom or in person if needed - excellent communication throughout the entire process. She listened to our many questions and worked to ensure we were comfortable with every step in the process. In addition to her professional skills I also enjoyed working with Holly personally. Selling our family home after many years was also an emotional experience as well as a business one and Hollys kindness and compassion towards our family during this time meant more than I can say. She advocates for her clients and cares about them as people as well. With her expertise we were able to sell our home in less than a week, at above the asking price. My sister and I were extremely satisfied. I strongly recommend Holly Noto to anyone interested in buying or selling a home.
10! 10! 10!In early 2022 I started looking online for a real estate agent to help me sell my residence. Holly kept popping up as a five-star realtor but I had read again and again that a prospective buyer or seller needs to interview several realtors before making a choice, so I kept looking.Finally, it was time to start meeting with agents, and Holly just happened to be the last one with whom I met. From the time of that first interview, though, I was 99.9% sure I wanted to work with Holly; and by the time we began our second interview, I was 100% sure that Holly was the agent for me. And thus our working relationship began. What was I looking for in an agent, and what did Holly bring to the table?I was looking for an agent with a strong ethical awareness who was loyal not only to her clients but also to the real estate industry of which she is a part. Without question, Holly met those criteria.I wanted to work with a realtor who would take the time to get to know me and to understand my needs as a seller. Holly took a lot of time to get to know me and my druthers, and I never felt rushed when talking with her. As another reviewer noted, Holly is always so available that its hard to imagine she ever sleeps. :)I needed to work with someone who knew the market, had developed an expertise in both pricing and negotiation, and who would sell my property within a reasonable period of time. Holly did all of that aEUR" and she did it even more efficiently than I ever dreamed she could. Naturally, I expected Holly to do her job as a realtor, but what really surprised me is that she did a lot more than that! I was moving halfway across the country, and I had an old car that I needed to ship, rather than drive. The auto transport company couldnt promise that a driver would be available to retrieve the car before I had to relocate, and when Holly learned that I might actually have to leave town before the car had been picked up, she immediately offered help. That meant she would have to take charge of the car and meet the transport driver (whenever one became available) at a location large enough for him to navigate and park an 18-wheeler, and we had no idea just where or when that would be. As it was, the auto transport broker was able to arrange for the car to be picked up the day before I was scheduled to move, so Holly didnt need to stand by for the driver after all. Nevertheless, had the driver not arrived when he did, I would still have been able to leave town, knowing that my car was in good hands with Holly and that it would eventually reach me. That gave me peace of mind, and I have only Holly to thank for that! I kidded Holly about being an aEURoeall service agent,aEUR? but the truth is that she is a consummate professional whose commitment to her clients reaches far beyond the walls of the home she is selling.And speaking of sales, I think its important to note that Holly fine-tuned all of the details to such an extent that my residence went on the market on the date that she had targeted. She could not have priced the home more appropriately, and because of that, it took next-to-no time for an initial offer to come in. Thanks to Holly and all of her efforts and abilities, we sold the property for over-asking.I could go on and on, but I wont. In short, though, I will say that if you are a prospective buyer or a soon-to-be seller and are looking for a real estate agent who will not only do what a real estate agent is expected to do but will go well above and beyond her aEURoejob description,aEUR? contact Holly. You will be ever so glad that you did. And you can take that to the bank!
I have dealt with more than a dozen realtors for multiple purposes; in my opinion, if Holly does not belong in the so widely applied (or misapplied) "top 2%" category, then nobody ever will. We were facing specially daunting tasks: moving abroad with a one-year-old infant during COVID. Thinking about selling our house on top of all these can be a real headache. Yet we were so thankful that Holly helped us along the way and made the whole process easy and reassuring. She was always timely and attentive in response, communicated with clarity and efficiency, convinced with good reason, and (most importantly!) was never ingratiating or boastful. She kept an accommodating schedule for us, so we was always in the loop yet never felt being pressured. She also had a great working crew that took care of the house-refurbishing/staging/paperwork masterfully. Last but not least, she delivered an impressive performance in the final bidding phase so we received a very satisfying offer. If you care to read the above passage through and suspect if I am hinting at "perfection", i would venture to say in the positive---yes, Holly is almost the perfect agent you can find. If you are looking for good candidates to represent you, look no further---secure Holly's service while she is available!
Holly did an amazing job helping us sell our home. She provided expert guidance in making repairs and improvements prior to putting our house on the market, and was able to connect us with terrific service providers in a timely fashion. Holly is very detail-oriented, which made all the paperwork easy to understand and complete. Most of all, we appreciate the time and care she took to get to know our family and understand our goals before we decided to put our house on the market. My wife and I give Holly our highest recommendation!
Holly is everything we could have hoped for in a realtor when we were buying our first home in the Bay Area. She is an amazing listener, and took the time and effort to understand our priorities, needs and personalities. She enabled us to make our own decisions but made sure that we had all the information we needed to do so. She was nearly always able to make time for us on weekdays and weekends, and her communication was concise and timely, but also kind and friendly. Her connections and reputation as a great person to work with definitely helped us, and it's easy to see why she has the fan following that she does :)Even after we closed on our home and moved in, she has been a reassuring presence, continuing to provide references and advice, which we are very thankful for. The bottom line is that with Holly by our side, a demanding and sometimes exhausting search became a lot easier. I cannot thank her enough for her support, and feel lucky that we had the chance to work with her!
I learned about Holly from a dear friend whose house she recently sold and am forever grateful for that recommendation. Holly sold my house for almost 25% over asking price and I am positive that the reason is due to her superior marketing and prep and smart use of the Revitalize program. Holly coordinated a stager who had her own team, scheduled a window replacement, and other things that were needed after I'd already moved away. She and her team made upgrades to the house based on what the buyer they wanted would expect, and everything was done with ROI in mind.Holly took what could have been a stressful situation and made it easy for me. She and her team delivered a seamless approach and while I had full visibility into everything going on, Holly was my single point of contact.I highly recommend Holly aEUR" and if you decide to work with her, please let her work her magic. Trust her. Shes got this and you will benefit. I'm happy to answer any questions personally if you have any, and to share my experience with the Revitalize program thats a no-brainer in my book. Holly is the best!
Holly Noto is the best real estate agent ever! She helped us sell our house, and because of her knowledge of the market and her experience we sold the house in 1 day for about $400K over asking, without staging. Holly is a stickler for getting all the grunt work done before you put the house on the market so that buyers can be confident that there will be no surprises. Getting a house inspection done, disclosing everything you can think of, fixing things that can be fixed, collecting all the house repair and remodeling records, etc. lead to better offers because the buyers are confident that they are being dealt with honestly. (Our experience with other sellers agents as we try to buy a house in San Diego is not nearly as smooth, and we are never sure if something is amiss.). Holly guided us through all the pages of paperwork, answered all our questions right away, and worked with whatever we finally decided to do at each step. Holly is great, and if you are buying or selling a house on the peninsula you will be really happy with your decision to have Holly represent you.
Holly Noto is the definition of aEURoeSUPERSTARaEUR?. We started working with Holly months before we were prepared to list, she offered guidance and updated information on the market to include times to sell and options to get the best price for our home, Holly never insisted on anything, she explained our options and guided us to the right decisions. We were close to starting upgrades and staging in our home prior to listing when Holly brought us an off-market opportunity, she encouraged us not to take any offers unless we felt it was the aEURoeBest PriceaEUR? we could get if we were to upgrade, stage and list for multiple offers. With Hollys guidance we came up with what we felt was the absolute best price we could get, Holly agreed and delivered!When it comes to getting the BEST realtor, you need not look any further Holly Noto is your person!!!Don and Bev Heon
Holly Noto helped us both buy and sell our properties and we were fortunate to have her support throughout the process: As first-time home buyers in the competitive market of Bay Area, she gave us all the support and knowledge to make informed decisions / offers. As for the selling: She demonstrated her experience in the market leading to a perfect timing. This happened during the Covid pandemic and she went beyond expectation to help us scheduling cleaners, staging, and virtual tours. The property was in the market for almost a week with multiple offers. It was sold well over the asking price. It is great that I dont need any research in finding my ideal agent the next time; Holy is the one!
Ill start off by saying I'm the kind of person that never writes reviews but for Holly Noto I made the exception. We meant Holly about 3 years ago when she had a home for sale in our neighborhood and I was impressive with her brochures and personal touches of her listing. At that time we were just considering selling our home but didnt know exactly where to start. Holly was very patient with us answered all our questions and gave us our space to think about this big decision. Well just say we thought about this for 3 years. During those 3 years Holly always kept in touch but not in a overbearing way, it was more like a friend saying hello and hows the family type of way. By the end of 3 years we knew we wanted to take the leap of faith and sell our home. We couldnt think of anyone else more perfect than Holly. We had talked to several realtors but no one ever compared to Holly. Holly worked with us EVERY step of the way and had a person to help us with every detail of our home listing. She went above and beyond her call of duty. But the most important part was this wasnt just another sale for her, she truly cared for what what best for our family. Hiring Holly as our realtor was the best decision we ever made!
Thanks to Holly, our home sale was as smooth as it could be. Her advice was flawless, from staging to pricing strategy. She has a deep knowledge of the Peninsula housing market, which helped us set our price. She has contacts at her fingertips for staging, home improvement, junk removal, etc. We relocated out of state while our home was being prepped for sale, and Holly took the utmost care of everything for us. She is a true professional who cares about every client, quickly responding to every question and meticulous about every detail. The result was a three-day sale, over asking, with multiple offers. We highly recommend her!
When my father passed away in late December, we knew immediately the person we wanted to contact to sell our family home aEUR" Holly Noto. Holly had sold our home in San Carlos about six years ago and we hadnt forgotten how professional and helpful she had been. It was an emotional time for us but Holly helped make the situation much less stressful. Holly advised us on all aspects of the sale, including asking price, work that needed to be done to get the home ready, and timing. She presented the pros and cons of each decision that needed to be made and then sought our input. Thanks to Hollys advice, we were able to get the house on the market quickly and avoid some of the COVID-19 related issues experienced by other sellers. Its a real pleasure working with Holly. She is so responsive via phone, email, and text that we sometimes joked she worked 24/7. Her professionalism, contacts, and knowledge of the Bay Area real estate market were key factors in us selling our house in less than a week for $200,000+ over asking price. Holly utilized all of the latest technology in presenting our home, from drone videos to a virtual walkthrough, which ensured countless buyers viewed our house. She also helped coordinate the staging, landscaping, and general prep needed to get the house ready for sale. In addition, we always felt we could trust Holly implicitly, her warmth and understanding made us feel like family and we knew she always had our best interests at heart. In addition, her down to earth and supportive nature made us feel we were working with someone who truly cared about the outcome of the sale and not just the commission. After working with and observing other agents in Arizona (where we currently reside) and Texas (where our son has recently moved), we realize what a unique skill set Holly possesses. Her combination of expertise, experience, personality, and dedication cant be matched.
Holly is a true professional in every sense of the word ... second to none in a super competitive industry.Holly represented us as sellers and kept us informed every step of the way. She also has an amazing marketing team.Hollys experience and no- nonsense approach made us feel at ease in what was a stressful time. She got our home sold quickly and confidently guided us through all of the steps.In a day and age where realtors a dime a dozen, she is definitely the consummate professional in every way, always available to answer questions, no matter how simple or complex they may be. Shes definitely the person you want on your side if you are thinking of selling your home, or buying a new one.
I cant say enough good things about my experience with Holly Noto during the selling of my fathers home. As the trustee of my fathers estate it was my responsibility to settle his affairs. As I looked ahead at all I would have to do to accomplish this, selling my fathers home from where I live, about 200 miles away, was the task I was looking forward to the least. It was the single most complicated task I would have to complete, and seemed like it would require aEURoehands-onaEUR? attention almost daily.Fortunately I found Holly. For me, the task got much simpler from that moment on. From my perspective I moved from the drivers seat on this journey, to riding in the back seat of a very comfortable car. Holly would contact me throughout the journey to keep me posted on progress, ask me for information or advise me about actions to be taken. Meanwhile, while Holly kept negotiating obstacles, and navigating steadily toward our destination, I was able to keep doing the rest of the tasks required to settle my fathers affairs. The whole process went so smoothly that it was almost anti-climactic when I heard that escrow had closed and the sale was finalized. I could not be happier with my experience with Holly.In preparation for selling the house I began to do some reading about aEURoehow to sell your homeaEUR?. A common theme was to select a real estate agent that was competent, experienced, knowledgeable, trustworthy and whose personality was compatible with your own. Then, tell them what you were hoping to accomplish and be smart enough to stay out of their way and let them work. When I found Holly I knew I had found that special real estate agent.From the beginning Holly seemed to be a partner I could trust implicitly. During our introductory walk-through of the property her sharp, experienced eye for details quickly noticed evidence of an old repair that I had completely forgotten about. She then discussed different approaches to preparing the house for market, how long each might take, what they might cost and what they might return. She laid out the options, explained the virtues of each and let me decide which approach I was most comfortable with.Once that choice was made, she had her team of fellow professionals begin to de-clutter nearly 70 years worth of living. Then she got them started on updating and brightening the property inside and out. Holly kept me posted on the progress and made me aware of things I should be doing at my end to allow the process to continue moving smoothly forward. She addressed my questions and concerns in a down-to-earth manner that allowed me to absorb a lot of new material and make educated decisions. When the house was ready for the open house it was beautiful. I think my parents would have been proud to see it. It generated early interest and received several offers to choose from. Again, Holly was there to explain the offers and help me to select what I felt was the best offer. The asking price for the house as shown, with improvements Holly suggested, was significantly higher that the initial estimated asking price. The final, accepted price, allowed us to clear, after all expenses, the asking price. As the Trustee, responsible to the beneficiaries of the trust, I couldnt be more relieved, and pleased, with the end result!While my philosophy was to stay out of Hollys way as much as possible, she was always easy to reach and communicate with whenever I had a question or issue that I felt needed addressing. Because of her professionalism and thoroughness the entire process, from beginning to end, went as smoothly as I had hoped, and much more smoothly than I had expected, especially for something with this many moving parts. There was never an instant where I second-guessed my selection of Holly as the agent to sell my parents home. If I had to do it all over again, I would want to make the journey with Holly at the controls. Thank you Holly!!
It is with immense pleasure that I recommend Holly Noto as a real estate agent for any individual or family needing to sell their current home.Holly had an initial meeting with me and took diligent notes regarding my specific needs. She addressed my concerns and quickly eased my anxiety by reminding me that she would be by my side each and every step of the way. She is a highly motivated individual with exceptional knowledge. She made sound recommendations which assisted me in the process of putting my home on the market. For each question I asked, she responded with just the right answer. I found her to be very honest in regard to changes that I needed to make in the home to attract buyers quickly. Her advice really paid off! My home sold in less than 1 week!!She had the right contractor for every job that needed to be taken care of in the home. Holly coordinated everything including house cleaners, pest removal, painters, landscapers, stagers, and movers. She held one of the most amazing open house events that I have ever seen. I was so happy when she mentioned to me that more than 100 people attended this event. It was an awesome turn out.I found Holly to be a highly attentive agent, almost as if I was her only customer. She returned all phone calls and emails the same day. I would recommend Holly Noto, hands down, to anyone looking to buy or sell a home. She is personable and engaging, and in my opinion, she is the best in the business. Thank you so very much Holly for guiding me through this process - I couldnt have done it without you!! ~ Sandi
Holly Noto was our buyers agent when purchasing a home in San Carlos in the summer of 2019. Some years before we had purchased a condo in the city with another agent so had some idea of what to expect with the process and what level of support we would get from a buyers agent. Holly went far beyond our expectations in every way, starting with understanding our needs and wants. This sounds trite but it isnt. Many of the agents we interviewed or represented friends seemed to point their clients to a zip code or a house based on what they value instead of what would make the client happy. As my wife and I had some slightly out of the norm goals for a home this was important to us. Holly took the time to understand what we valued and tailored suggestions based on this. Over the search process, the more houses we saw and the more we learned, we ended up changing what we prioritized as we weighed what really mattered most to us. Holly patiently tracked our changes, reminding us to take our time and not feel rushed as this was a big decision. I wouldnt be exaggerating to say that Holly knows the pros and cons of almost every street in San Mateo county. Crazy details like, which streets are cold and dreary vs sunny, which cluster of homes have foundation issues, which streets had gas mains on them and even whether you may have trouble getting fire insurance on a property. Unlike many Senior/Junior team agents, Holly works alone. This is much better than the team scenario because you are always talking to the experienced agent rather than someone learning the ropes. On the flip side when we first started I thought this was going to be a problem thinking she wouldnt have enough time for us, but Holly somehow was always there for us, to answer a text or rambling email, meet us on short notice at a house or make a last minute offer. I work a lot of hours and my wife works on weekends so we can be a bit challenging to work with but Holly would graciously work around our schedules to the point that we kind of felt like we were her only client even though she was handling a number of buyers and sellers at the same time as us.When visiting houses she caught things which we would never have noticed, like floors being slightly sloped or uneven, which renovations were carefully done vs only superficial, the quality of building materials and construction, potential drainage issues etc. She has great relationships with vendors around the Peninsula and was able to get vendors and contractors to weigh in on the price of renovations, the difficulty of a repair or the cost of something before we made an offer. Deciding on whether to make an offer on a house also entails reading pages and pages of inspection reports, title reports and myriad other disclosures with important facts buried between hundreds of pages of inconsequential details. For every house we considered (and there were a lot of these), Holly carefully read through all of the disclosures, making a summary of everything we should really pay attention to. This made us sleep better knowing there wasnt some problem hidden in the disclosures which we may have missed. Holly is also very well regarded among agents across the Peninsula. Every time we stopped by an open house and were asked who our agent was, mentioning Hollys name instantly got a warm response from the showing agent. This was beneficial to us when it came time to make an offer. As buyers we tend to focus on the price but when evaluating offers in a competitive market, agents like to deal with experienced agents they know and trust to deliver their end of the transaction. Holly also has a knack for predicting the sale price of a home very accurately. This matters when you are picking a number trying not to over pay while at the same time trying not to lose out on a home. After we had our offer accepted Holly coordinated with our mortgage broker and they both worked together to finish everything with time to spare before closing. If all of this wasnt enough, even after we closed Holly went through the trouble of arranging fumigation for our house just so that we had one less thing to think about. After this review, I am sure it is pretty obvious that I recommend Holly Noto wholeheartedly. Home purchasing in the bay area is challenging on many levels but all in all worthwhile and I cant think of a better person to have by your side during this process.
Holly just sold my house and it could not have been an easier, or more seamless process. I interviewed four real estate agents and hired Holly who deeply impressed me with her in-depth knowledge of the neighborhoods, the buyer pool, my competition, and the changing market conditions. She is sharp, experienced, professional, incredibly responsive, dedicated, detail-oriented, unflappable, trustworthy, energetic, focused and she is a great communicator. Getting my house ready for sale was daunting but Holly has an impressive list of go-to professionals from the stager, to wood floor installer to landscaper and house cleaners, junk removal, handyman (and the list goes on) who respect Holly from years of association and who quickly and impressivly handled all the things, big and small, that needed some attention or polishing before we went on market. I was particularly impressed with her marketing and the professionals she used for staging, and the drone video and virtual walk through--my house looked amazing, there was tremendous interest and traffic, and she sold my house quickly and for well over asking price. Best of all, Holly is warm, disarmingly kind and thoughtful but also tough as nails when needed and is not afraid to negotiate hard or dive in and resolve tough situations. The buyer's agent in my sale was incredibly difficult and challenging but I had no idea because Holly handled everything. She could not have made this process any easier or convenient. There is no better professional in the Bay Area than Holly.
Holly Noto is wonderful to work with and gets the job done right. From my first meeting with Holly I knew she was a professional in every sense. Holly help my family sell our duplex in San Mateo earlier this year. Holly has a great team of pros to get everything in shape. When I found myself out of time and energy to get the two units cleaned up for the showing - Holly sent her cleaning team over the same day a poof - problem solved. Holly and team made the sale of the property as easy as it gets and provided expert guidance all along the way. Her marketing strategy resulted in more than a dozen offers and we ended up selling above asking. Do yourself a favor and call Holly Noto at Caldwell Banker in San Mateo for your next real estate sale!
Holly sold my condo on Fathom Drive in San Mateo for a short period of time for the price that I have asked for.Holly was highly recommended by one of my neighbor. She helped my neighbor sold her mother's place in the White Oak area of San Carlos. She was very please with Holly's service. Holly is a true professional and she has great work ethic.She was very responsive to return my calls or text messages every time that I needed to contact her.If you are in the market of selling or buying, you should give Holly a call. You will not be disappointed.
This review is long overdue. We bought our very first home in March and have been busy with moving in and settling down. Throughout the process, one person we really want to thank (who made this happen!) is our real estate agent - Holly Noto. We were very lucky to bump into Holly at one of the open houses in Belmont. We were primarily looking to buy our first home in the Peninsula area (RWC, Belmont, San Carlos). As you know, the market in the Peninsula region is extremely competitive and if you need to buy a house first thing you need to do is to get in touch with a great agent who knows ins and outs of this local market. Holly is from the Peninsula and knows the region really well. She has a great reputation and is respected among her peers. Initially, we were completely lost since we were first time home buyers. But Holly was extremely patient and went through all the set of disclosures with us in person. She explained in great detail the overall process and helped us do our research before putting an offer on a house. She also spent her time to drive to open houses and also showed the listings on market during non-open house hours. She was also able to show us off-market property. In the end, we were able to find our dream house in one of the most sought-after neighborhoods in Belmont. My wife Swetha and I are thankful to Holly throughout the process and highly recommend her (especially if you are a first time buyer). Please contact Holly Noto if you are looking to buy your dream house in the Peninsula.
Holly Noto sold my house for well over asking price after just a few days on the market. She made the whole process seem easy from the beginning. Her strengths include her experience and knowledge of the area and the ability to interpret the shifting housing market. Holly found a painter, a gardener/ hauler, a handyman, and house cleaners to fix up the house before the house went on the market. The title company she used was great. I'm not sure if Holly ever sleeps. She is alway available by phone and text no matter what time of day or night. I can't say enough good things about Holly. I VERY highly recommend Holly as a realtor. Holly is a Rock Star! ??????
This was our first time buying a home, and Holly was extremely helpful.Holly was extremely perceptive of both our needs and the characteristics of different properties. She is very hard-working, and took the initiative to show us interesting properties, including off-market properties. Holly is highly knowledgeable about the real estate market, and has an excellent reputation and network.Holly was very meticulous in looking in detail at the houses we were interested in. She noticed important aspects that we often overlooked, such as needed repairs or aspects of the location or character of a house that we had not considered. In this way, we were able to make an informed offer on each house that we considered.Thanks to Holly's excellent reputation and network throughout the Bay Area real estate market, she often knew about off-market properties that we were able to make offers on.When we put in the offer for the house that became our home, we actually came in second place. But, due to Holly's professionalism and attention to detail, the seller preferred to work with us rather than with the first-place offer.We highly recommend Holly to anybody looking for a home in the Bay Area.
We were so lucky to work with Holly, whom we met through our friend Elissa & Scott's reference. Holly was so knowledgeable, responsive, and trustworthy throughout our entire 6 month period of house searching, selling and buying a new home. Holly knows the greater san mateo area really well and she was so helpful when we were strategizing on whether to rent or sell our house and when putting in offers for homes on the market. She patiently and diligently helped us when we went through a tricky period of selling our house, getting rent back while waiting for the new house to be ready over 4 months. We wanted a hassle free sale process for our then current home and she quickly helped us find buyers off-market for a great price point and have a seamless sale and close process within a month. She was so helpful when going through mountain of paperwork for both sale and purchase of a home (she was better than having a lawyer!) and she has years of relationships with inspectors, title companies, electricians etc to help get things done very efficiently. Overall, I was very fortunate to have met such a knowledgeable and reliable person in the real estate business and plan to continue to do business with her in the future.
When my wife and I were looking for our first home, we had no idea what we were doing. Out of the 3 realtors we interviewed, Holly was our #1 choice and we were thrilled with our choice for several reasons:- Holly will be honest with you. If she thinks theres a problem with a property, shell talk you out of it. If she thinks your bid may be too low, shell tell you, but she wont push you to bid more if youre not comfortable with it.- Shes quick to reply when you need something. We never had any problems getting a hold of her by phone, email or text. Its a wonder that she always seems to be super busy, but never busy enough to give you 100% of her attention.- You can tell she has a lot of experience doing what she does. She made sure that we had favorable terms written into our offer, but nothing that would scare away sellers. Shes also well connected within the community so she knew a lot of the listing agents that we wrote offers to.- She went the extra mile for us. After the purchase of our home, she helped us with some minor issues that occurred after the sale and saved us a lot of money.We are so happy that Holly helped us purchase our first home and would absolutely recommend her to anyone looking for an agent.
Before choosing a real estate agent, me and my husband spent time talking to our friends and learning from their experiences buying houses in bay area. I personally knew that we have to find someone who lives in the area and is familiar with areas market.We emailed Holly Noto and Debbie Wilhelm and then met with both in their office during our lunch break. They answered our questions in our first visit, helped us find a good mortgage banker and helped us understand the process better. We were concerned about how to find propertied that matches our needs and also our budget. Holly helped us understand how they put an offer together and how long it takes to get things done. Holly also gave us a thick brochure containing all the information we needed.Bay area housing market is really competitive so it is important to have an agent who is well-known in the area and can make calls to win the deal. Holly is also great in terms of answering texts and emails which worked perfectly for us since both me and my husband work.I've recommended Holly to everyone I know. She's a true professional and someone that you can trust. She also knows many people in the area that can help you after buying your house if you want to remodel. Holly and Debbie are a strong team together who can really help you buy a house in this market.
Holly helped my wife and I find a house in the peninsula. We talked to a few buyer agents and decided to work with Holly for the following reasons:1. Holly is extremely knowledgeable about the peninsula real estate market. Before talking to her, we already visited a few open houses. She was able to discuss the pros and cons of all those places with good insights that you would not find online.2. In our one hour conversation, she did not just hand out marketing materials and make generic sales pitch. Instead, Holly made some practical suggestions based on the information we gave her, such as things we need to pay attention to while applying for mortgage as first-time buyer.In the course of two months, we received lots of help and guidance from Holly and we are very glad that we chose Holly to represent us. There are a few things I'd like to mention:1. She always gets back to our inquiries as soon as she can. This is very important to buyers in a competitive market like the bay area2. Instead of hurrying us into a decision, she talked us out of several houses before encouraging us bidding on the current one. Because of her experience, she managed to tell us a lot of problems that we could not find out ourselves in a open house. This not only helped us avoid bad decisions that we would later regret, but built up our confidence when she was encouraging.3. She did not just help us find a house and write an offer, but took care of lots of annoying things in the process, such as hiring home inspectors and working with contractors. Importantly, she even did that *after* we closed the deal and moved into the new home.We highly recommend Holly if you are looking to buy a home in the peninsula.
Holly sold our condo in central San Mateo early in 2016. I went with Holly after interviewing several top sellers and well-reviewed agents in the area, and now recommend her myself without reservation.I found Holly extremely professional and straightforward, while being thoughtful and warm. She was never pushy about getting the listing or at any other time, simply available and responsive to all my follow-up questions. Holly was sharp on the market and positioning, and ready with a good team for however much or however little we needed to get the property ready, from small fix-ups to staging and inspections. She both kept me fully informed at every step and also responded right away to every call or email from me.Everything went smoothly all the way through, and right on calendar, and she was again very clear about the pros and cons, while not pushing any individual agenda, of the multiple offers the property received. She even offered to come over and 'hold my hand' on the emotional last day of leaving the home.I developed a lot of trust for Holly's integrity and skill across the months we worked together, and I would definitely turn to her again if I needed an expert agent in the area.
Do you believe in Fairy Godmothers? If not, perhaps you should. They are alive and well and I know two of them, Holly Noto and Debbie Wilhelm.These miracle workers came to my dirty house with wild children everywhere, assessed our situation and gave us clear recommendations on what we needed to do to sell our house for top dollar. They sent their house fix people and stuff got done. Drama this and that popped up and it got dealt with, usually same day. Permit and county record issues? Cleared. How to select paint colors EVERYBODY likes? They had the answers. At one point we wanted to give up and they both drove to our house, color wheel in hand and gave us a much needed pep talk. We persevered and in the end sold for 16% above asking. Did I mention I live across from a thundering commuter train driven by overzealous horn lovers? They absolutely went above and beyond our already high expectations. We are so thankful. Ring up the real estate dream team if you want to live happily ever after. You wont be sorry!
Holly truly knows her real estate! We met with her, she listened and guided us into a beautiful new home.this journey took one year and she was the upmost professional. She was there every step of the way and we sure learned a lot @ real estate! We highly recommend Holly and we will continue to work with her.
We worked with Holly and Debbie at Coldwell for the purchase of our first home in Foster City this year. We casually started to look at the beginning of the year, met Holly and Debbie in mid-February and closed on our purchase in June. The market conditions were brutal as expected but we pulled it through in less time than expected and Holly and Debbie are absolutely massive help throughout. The fact that they never tried to nudge us to do a quick buy and talked us out of many properties were thoroughly refreshing and probably the biggest plus. We were also generally quite busy during the whole year, with less than 2 hours per day of non-sleep-non-work time. We only had one day per weekend dedicated to the search and worked the other day. Even with our restrictive schedule, Holly and Debbie got out of their way to be super accessible and responsive. The fact that they mostly just were so experienced to be able to answer any questions I have (and I'm a really curious person) saved tons of headaches too. Holly is dependable, works fast, patient and willing to invest time on the customer, building relationships and transferring knowledge. Even her referrals post-sale were great when we were renovating after closing! We're super lucky to have found Holly and Debbie to be on our side and will definitely use them again if ever we are selling our house.
We had a wonderful experience with Holly. We were very particular about finding a place in Peninsula and she was on track to direct us and share her experience about neighborhoods, schools, price range etc...We were in the market for less than 3 months and she helped us pulled through this awesome deal in San Mateo :) She was available to answer any silly questions and since we were 1st time home-buyers, she guided us step by step. We can't thank her more for being patient and understanding & meeting our expectations :)
OMG Holly just helped us close on another house and saved us a bundle in addition to getting us vastly over asking on the house we were selling! I would not even think about working with anyone else if I had to buy or sell another house. We all know that the process of buying and selling is super stressful! Holly helped make the whole thing much smoother. 1) Very strong negotiator: Holly was able to help us strategize on a list price and a strategy that netted us more than $100K over our expectations in a fairly soft bay area market (El Granada) when we sold our home. Furthermore, she was able to help us win the bid on the house we have today in San Mateo even though we weren't the highest bidder. That was based on her advice on when to place the offer, where the price point needed to be and how to structure our contingencies. We got the second house we put an offer down on which is very rare in San Mateo real estate market right now! I credit that to her expertise on advising us an her negotiation skills. 2) Extremely accommodating: Throughout the process of selling our coast side home and buying a house on the peninsula, Holly was available over email, text and phone for all of our questions and freak-out moments. She helped talked my husband off a ledge a few times ;-) and never made us feel like we were putting her out at all - it was all just "part of her job". She helped coordinate inspections, contractors, all sorts of stuff without a fuss! She was such a God-send!3) Excellent network: When we worked with Holly several years ago to sell a home, she actually helped us decide to take it off the market when it softened in 2006-2007, helped us find a renter, then helped find a buyer when the house wasn't even on the market! Without Holly and her network of people across the bay area and coast side, we never would have been able to sell our house in Moss Beach when it wasn't on the market! And we got a pretty good price too! Thanks Holly! Furthermore her office is connected with both a title company and a mortgage broker, making it a one-stop-shop. Super convenient for two full time working parents that travel!We worked with Holly 7 years ago when we bought and sold homes. We worked with her again in 2015 for buying and selling. If we ever have to move again, she's our first call. I'd highly recommend giving Holly a call if you need a realtor, she's fantastic!
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