Heidi Schrock

Start by getting pre-approved with a trusted local lender so you know your budget and can act quickly. In markets like Port Charlotte, Punta Gorda, and North Port, well-priced homes can go fast. I also encourage buyers to focus on lifestyle — whether it’s waterfront living, new construction, or proximity to schools — so the home fits long-term needs, not just today’s wish list. Having a Realtor® who knows the Southwest Florida market helps you navigate bidding, inspections, and negotiations with confidence.

Pricing correctly from day one is the key. Overpricing can cause your home to sit, while the right price generates strong activity and multiple offers. In Port Charlotte and Punta Gorda, homes that show well with professional marketing — photos, video, and online exposure — sell faster and for more money. I also coach sellers to think like a buyer: declutter, make small repairs, and highlight lifestyle features like pools, lanai spaces, or water access. My appraisal background helps sellers understand true value so they can maximize their return.

I’ve had the privilege of helping over 500 families across Southwest Florida. My clients include first-time buyers, snowbirds relocating from states like Michigan, retirees moving into maintenance-free communities, luxury waterfront sellers, and investors purchasing rentals or vacation homes. Because I relocated here myself, I work closely with out-of-state buyers who need extra guidance navigating the move. I also assist families handling probate sales, where sensitivity and clear guidance are essential.

I started my career as an appraisal trainee, which gave me a strong foundation in valuing homes accurately. After moving from Michigan to Florida in 2007, I became a licensed Realtor® in 2010 and have been serving Charlotte and Sarasota Counties ever since. My passion for real estate grew out of my own relocation experience — I understand what it’s like to start fresh in a new state, and I wanted to help others do the same with confidence and clarity.

Yes. In addition to more than 15 years of experience, I hold the Real Estate Negotiation Expert (RENE) designation, which gives my clients a clear advantage during offers and contracts. My appraisal background ensures accurate pricing, whether buying or selling. I’m also a Tom Ferry business coach, training Realtors nationwide on systems, marketing, and client care. This keeps me at the cutting edge of market strategies — and my clients directly benefit from that expertise.