Gregory Anderson

Know what a home is actually worth before you fall in love with it. In the San Gabriel Valley, competition pushes buyers to overpay, so I bring data to every decision. Using my Sell Odds analytics, I show you how comparable homes truly sold, not just what they were listed at, so your offer is strong enough to win without leaving money on the table. Move decisively when the right home appears, but never blindly.

Price it right the first time. The market punishes overpriced listings, and a home that sits grows stale fast. I price using an appraiser-grade comparable sales approach combined with my Sell Odds probability data, so your number is grounded in how homes like yours actually sell rather than guesswork. Then we present it like the asset it is. With a background in film and graphic arts, I hold every listing to production-quality marketing standards. That combination is what earns top dollar.

A wide range, from first-time buyers finding their footing to longtime homeowners selling family properties to high-net-worth clients handling multi-million-dollar homes across the San Gabriel Valley: Pasadena, South Pasadena, San Marino, Sierra Madre, Altadena, and Alhambra. Whether the goal is a smooth first purchase or maximizing the value of a significant asset, I tailor the approach to the client in front of me.

A local client came to me with a property operating as a highly successful short-term rental, a verifiable, income-producing asset. Rather than market it like an ordinary home, I targeted investor-quality buyers who would recognize the value of that revenue stream and the return on investment. It worked. The client was impressed enough to bring me a second home they were building, and that one sold in under 30 days. What made both deals click was creative, targeted marketing. I bring a cinematic film and television production background to every listing, and these clients saw exactly what that adds.

I came into real estate as a general contractor and developer, so I was building and shaping homes long before I was selling them. It was a natural fit. I already understood properties from the ground up, and representing buyers and sellers let me put that hands-on knowledge to work for clients directly.

My edge comes from a rare combination. Years as a general contractor and developer gave me deep knowledge of construction, development, and architecture, so I see what a property is truly made of. A concurrent, successful career in film and television production gave me production-grade marketing skills most agents can't match. And my software development background let me build Sell Odds, my own empirical pricing engine. I created it because the industry kept asking the wrong questions about value. Sell Odds lets my clients see the empirical truth, so informed decision-making stays front and center for them and for me.