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About Danielle Fraser
Danielle Fraser is a leading real estate advisor based in St. Augustine, Florida, serving St. Johns County and coastal Northeast Florida. She specializes in luxury homes, waterfront properties, historic residences, and lifestyle-driven real estate, providing concierge-level service to buyers, sellers, and investors through a measured, informed approach grounded in market intelligence and strategic execution. Danielle is consistently recognized among the top real estate agents in St. Augustine and St. Johns County. Her professional distinctions include being named 2022 Realtor(R) of the Year. She serves as the Immediate Past President of the St. Augustine & St. Johns County Board of Realtors(R) and the 2026 Florida Realtors(R) District One Vice President, representing Northeast Florida at the state level. These leadership roles place her at the forefront of regional market trends, policy, and best practices, allowing her to guide clients with insight shaped by advocacy and long-term perspective. Her local expertise spans Historic Downtown St. Augustine, Vilano Beach, St. Augustine Beach, Crescent Beach, Ponte Vedra, Palm Coast, and Flagler Beach. Danielle is known for thoughtful pricing strategy, refined marketing, and precise execution when representing luxury and waterfront homes, historic properties, relocation and second-home buyers, investors, and first-time homebuyers. Her concierge approach ensures that each client receives tailored guidance, proactive communication, and careful attention to both financial and personal priorities. With a professional background in Aerospace and Defense program management and as a licensed, instrument-rated pilot, Danielle brings a data-driven, disciplined mindset to every transaction. Clients value her calm leadership, discretion, and ability to manage complex decisions with clarity and care throughout the buying and selling process. Danielle's commitment to service extends beyond real estate. She is the Immediate Past Chair of the University of Florida Whitney Laboratory Board of Trustees, has served on the board of the International Fibrodysplasia Ossificans Progressiva Association (iFOPa), and is a member of the St. Augustine Elks Lodge and the Women's Council of Realtors(R). She is also a graduate of the Florida Realtors(R) Leadership Academy and the St. Johns County Chamber of Commerce Leadership Academy. Outside of her professional work, Danielle enjoys tennis and soccer, running along St. Augustine's beaches, gardening, and caring for bees as a novice beekeeper. She is the proud wife of a retired Marine Corps test pilot and shares a lifelong appreciation for aviation, service, and community stewardship. With deep local knowledge, proven leadership, and concierge-level service delivered with integrity and precision, Danielle Fraser is widely regarded as one of the top real estate advisors in St. Augustine and St. Johns County, Florida.
OTHER LANGUAGES
English
Community Involvement
Her commitment to service extends beyond real estate. Danielle volunteers with several nonprofit organizations and holds leadership positions, including Immediate Past Chair of the University of Florida Whitney Laboratory Board of Trustees and board member of the International Fibrodysplasia Ossificans Progressiva Association (iFOPa). She is also a proud member of the St. Augustine Elks Lodge, the Enterprising Women's Leadership Institute, and the Sierra Club. Danielle and her husband also conduct Angel Flights for those in need.
HOBBIES/INTEREST
Danielle is also the proud wife of a retired Marine Corp Test Pilot and shares a passion for aviation as a licensed, instrument-rated pilot. Beyond real estate, she enjoys playing tennis and soccer, running on St. Augustine's beautiful beaches, exploring the area's scenic beauty, gardening, and caring for bees as a novice beekeeper. She and her husband love traveling, reading, cooking, and living life to the fullest!
FAMILY
Danielle is also the proud wife of a retired Marine Corp Test Pilot
Read More About Danielle
Credentials
LICENSE
Real Estate - Florida - # SL3399944
Designation
REALTOR
At Home with Diversity
Specialties
- Sellers
- Buyers
- Residential Property
- Commercial Property
FAQ
Buying a home is one of the most exciting — and important — financial decisions you’ll make, so preparation is key. My top advice is to start with clarity and strategy. Before viewing homes, get pre-approved by a reputable local lender so you understand your budget, your comfort zone, and how competitive your offer can be.
Next, work closely with a Realtor who understands your goals, your lifestyle, and your local market. A strong agent will help you interpret the data, identify value, and guide you through each step — from analyzing comparable homes to writing a competitive offer and negotiating the best terms.
Be patient but ready to act. The right home should make sense both emotionally and financially. Finally, don’t skip inspections or due diligence — they protect your investment and ensure you’re buying with confidence.
I always tell my buyers: buying a home isn’t just about finding a house — it’s about positioning yourself for long-term success and peace of mind.
Selling your home is both a strategic and emotional process — and success begins with preparation. My top advice is to focus on presentation, pricing, and partnership.
First, make a great first impression. A clean, well-staged home photographs beautifully and creates an emotional connection for buyers the moment they walk in. Small updates — like fresh paint, landscaping, or decluttering — can make a significant difference in perceived value.
Second, price strategically. The goal isn’t just to list high — it’s to attract qualified buyers quickly and create strong demand. A well-positioned price based on data, market trends, and buyer behavior often results in a faster sale and a stronger final offer.
Finally, partner with an experienced Realtor who brings proven marketing, negotiation expertise, and local knowledge. I believe every home deserves a custom strategy — one that highlights its unique features, targets the right audience, and delivers exceptional results from listing to closing.
I’ve had the privilege of working with a wide range of clients — from first-time homebuyers and growing families to luxury homeowners, investors, and those relocating to or from the St. Augustine area.
Many of my clients are professionals, military families, and retirees seeking to make St. Johns County their forever home. I also specialize in coastal and historic properties, pool homes, and communities near the beach.
Regardless of price point or property type, my approach is the same — providing concierge-level service, clear communication, and expert guidance every step of the way. My goal is to make each transaction seamless, strategic, and deeply personal to every client I serve.
ne recent transaction that truly stands out involved homeowners who had struggled to sell their property with another agent. Their home had been on the market for months with little activity, communication had broken down, and the contract they did secure ultimately fell apart after the inspection. Understandably, they were frustrated and losing confidence in the process.
When they reached out, I began by listening — understanding what had gone wrong and what their goals truly were. From there, I developed a clear, actionable plan. We prioritized completing the necessary repairs identified in the previous inspection, updated the photography and staging to highlight the home’s best features, and adjusted the pricing strategy to reflect true market value rather than wishful pricing.
Once the home was repositioned, the results were immediate. Within days, we had renewed interest, multiple showings, and a strong offer on the table.
What made this transaction meaningful was not just the successful sale — it was restoring the sellers’ confidence in the process. With a thoughtful plan, clear communication, and a refreshed presentation, we turned a once-stalled listing into a success story.
My journey into real estate began after a successful career in Aerospace and Defense, where I worked as an IT Program Manager leading large-scale, high-stakes projects. I loved the challenge, structure, and strategy — but I wanted to apply those same skills in a way that directly impacted people’s lives and communities.
Real estate felt like the perfect fit. It combined my love of homes, architecture, and problem-solving with my passion for helping others navigate major life decisions. I took the leap, earned my license, and quickly found that my background in leadership, analytics, and communication gave me a strong foundation for guiding clients with confidence and precision.
Since then, I’ve built a business centered on professionalism, service, and strategy — helping buyers and sellers make informed decisions while delivering an exceptional experience from start to finish.
My background and ongoing education allow me to bring a high level of strategy, professionalism, and insight to every transaction. I hold several specialized designations and certifications that directly benefit my clients:
• AHWD (At Home With Diversity®): Equips me to serve clients of all backgrounds with cultural sensitivity and an inclusive approach to fair housing.
• PMI Certificate: My Project Management Institute training allows me to manage every real estate transaction with precision, organization, and clear communication — from listing preparation to closing.
• C2EX (Commitment to Excellence) Endorsement: Recognizes Realtors® who go above and beyond in ethics, professionalism, and market expertise.
• 2022 Florida Realtors® Leadership Academy Graduate: Selected statewide for advanced leadership and advocacy training, focused on elevating professionalism in our industry.
• 2023 St. Johns County Leadership Academy Graduate: Deepened my knowledge of local governance, community development, and the future growth of our region — giving my clients an informed local advantage.
• Private Pilot with Instrument Rating: Adds a layer of precision, discipline, and logistical expertise — whether I’m coordinating with out-of-state clients, managing high-value listings, or volunteering with Angel Flight missions.
I continuously invest in my education to stay ahead of market trends, technology, and client expectations — ensuring every client experience is informed, strategic, and seamless.
Contact Information
Location
112 Sea Grove Main Street #210 St. Augustine Beach, FL, 32080
Social Media
Available Listings View All
Active
$600,000
5bds | 4ba 3147 Acres
1084 Santa Cruz St Saint Augustine, FL 32092,USA
Active
$249,900
2bds | 2ba 1056 Acres
2717 Saint Johns Ave Palatka, FL 32177,USA
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