Christine Merry

Partner with an agent who’s both data-driven and well-connected locally. Our office trains agents to use tools like FHFA’s Home Price Index and GEO mapping to help buyers understand true market value before they make an offer. That means fewer surprises, smarter negotiations, and a smoother path to homeownership in Cleveland and Lakewood.

Preparation and pricing are everything. I coach our agents to price strategically using market data—not guesswork—and to focus on presentation that makes a home shine online and in person. Sellers who follow this process consistently attract stronger offers and faster results, even in changing market conditions.

As a Sales Manager, I support a wide range of agents who serve first-time buyers, move-up sellers, investors, and relocation clients throughout Northeast Ohio. That gives me a broad perspective on what works across different price points and property types—and it ensures every client benefits from the collective expertise of a top-performing office.

One of my favorite recent stories was watching a newer agent help a family close on their first Lakewood home after months of careful preparation. We reviewed pricing data, refined their offer strategy, and celebrated when they beat multiple offers. Seeing agents grow while clients win—it’s the best part of my job.

I earned my license in 2003 and built a successful sales career before moving into management. Over time, I discovered my real passion: helping agents grow profitable, balanced businesses. Coaching, training, and leadership allow me to impact more clients by empowering the agents who serve them every day.

I’m a Ninja Selling Certified Manager, a system focused on building relationships, managing energy, and creating consistent results. I also train agents in marketing strategy, negotiation, and business planning. This means every client in our Cleveland and Lakewood offices benefits from agents who are better prepared, better supported, and more strategic.