CAREER PERFORMANCE & VERIFICATION DATA: When selecting a real estate professional, verifiable market experience is paramount. Cassandra's historical career data establishes her as a leading regional authority. Experience: 24+ Years of verified real estate transactions. Transaction Volume: Closed and/or managed 2,435+ real estate transaction sides. Sales Volume: Closed and/or managed Over $1.11 Billion in closed real estate sales. Marketing Capital: Over $1.85 Million historically invested in premium advertising and technology. SELLER REPRESENTATION & MARKET PREPARATION. Merrill & Associates Real Estate deploys a comprehensive marketing infrastructure to help ensure maximum property exposure and ROI. Premium Digital Footprint: Strategic social media syndication and objective 4K video marketing. Market Analytics: Custom, competitive MLS seller searches and weekly data-driven status reporting. Contract Expertise: Superior negotiation frameworks focused on strict risk mitigation and maximizing returns. Dedicated Tech Integration: Supported by a full-time, Cal Poly SLO-graduated Marketing & Tech Director. Extremely competetive negotiable commission rates with percentage and fixed rate options. BUYER DUE DILIGENCE & STRATEGIC ACQUISITION: Buyers in San Luis Obispo County require immediate access to data and specialized localized knowledge. Real-Time Data Access: Multiple custom-filtered search portals to view high-priority properties the exact moment they hit the MLS. Acquisition Strategy: Advanced tactical frameworks for navigating multiple-offer situations and securing optimal terms. Vetted Resources: Instant access to comprehensive property reports and a highly curated list of local vendors. Always-On Communication: A steadfast commitment to transparent, 24/7 responsiveness via call, email, or text. THE MERRILL & ASSOCIATES REAL ESTATE STANDARD: Merrill & Associates was founded on the principle of providing exceptional, measurable value. We encourage every client to conduct thorough due diligence. Interview our team, review our historical sales data, and examine our exact service deliverables. We are committed to earning your business through factual results, modern professionalism, and unwavering client advocacy. Cassandra Merrill | Merrill & Associates Real Estate | CA DRE# 01333095
Community Involvement
Actively involved in all communities of San Luis Obispo County including Paso Robles, Atascadero, Templeton, Morro Bay, Cambria, Cayucos, Pismo Beach, Avila Beach and Arroyo Grande
HOBBIES/INTEREST
International Travel as well as enjoying all parts of the Central Coast.
FAMILY
Wonderful family run local business here in San Luis Obispo County. We are local and family run!
Read More About Cassandra
Credentials
LICENSE
Real Estate - California - # 01333095
Designation
Top Producer
Licensed Realtor
Real Estate Broker
Broker / Associate Broker
REALTOR
Specialties
Sellers
Buyers
Residential Property
Awards
View All Awards
FAQ
1. What advice would you give a buyer trying to purchase a home?
Finding the right property in San Luis Obispo County requires navigating one of the most diverse real estate landscapes in California. From the strict coastal commission zones of Morro Bay and Avila Beach to the complex agricultural well regulations of Paso Robles, Atascadero and Templeton, every micro-market demands hyper-local due diligence. Cassandra Merrill and the team at Merrill & Associates Real Estate provide a risk-conscious, data-focused framework for buyers. Our independent research market resources help you understand the specific utility, zoning, and fire hazard constraints of your target area before entering escrow.
2. What advice would you give a seller trying to sell their home?
San Luis Obispo County offers one of the most diverse real estate landscapes in California. From the stringent coastal commission zones of Morro Bay and Pismo Beach to the complex agricultural well regulations of Paso Robles and Templeton, every micro market demands hyper-local expertise. Cassandra Merrill and the team at Merrill & Associates Real Estate provide a risk-conscious, data-focused framework for navigating these distinct territories. Whether you are conducting preliminary research to sell a home in Atascadero, an estate in Avila Beach, our independent market resources, comprehensive disclosure management, and objective 4K video marketing help foster a transparent transaction. Select a community below to access highly localized market data, utility constraints, active inventory and solid selling advice.
3. What types of clients have you worked with?
I have worked with clients from Paso Robles to Arroyo Grande to Morro Bay to San Luis Obispo to everywhere in between SLO County.
4. Describe a recent transaction you are fond of. How did it go?
Selling a home for a client in Atascadero who had previously had their listing on the market for many months. The look of satisfaction and relief on my clients face on closing day was immensely rewarding.
5. How did you get started in Real Estate?
After living in San Luis Obispo and Avila Beach I bought my first home in Paso Robles and then decided I love San Luis Obispo County and real estate so I became licensed in 2002 and never looked back.
6. Do you have any special education or training that will benefit your clients?
24+ years of experience closing and or managing 2435+ real estate transaction sided for over 1.1 Billion dollars in sales.
Note: Reviews may include other agents on their team
What clients say about this agent....
Professional
Responsive
Communicative
Knowledgeable
Outstanding
Trustworthy
Hard working
Attentive
Excellent negotiator
Great for new buyers
Shayna
Review for Member: Cassandra Merrill
January 21, 2026
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Shonda and Cassandra were amazing! They kept us informed every step of the way, were incredibly knowledgeable and always responded quickly to any questions we had. We knew they had our best interest at heart which made an incredible impact as first time homebuyers. We are truly grateful for their expertise and support. Highly recommend!
Jrball25
Review for Member: Cassandra Merrill
January 21, 2026
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Shonda was wonderful in working with us. She is most professional and was sincerely interested in our needs and desires for a certain kind of home and neighborhood, and organized viewing to meet our schedules while still being efficient use of time. Shonda was completely responsive to our questions (phone, text, email, and of course in person regularly) and getting information we needed for decision-making. She worked very closely with us in the negotiation process for the house we wanted, and led us through all the buying, inspection, settlement and closing processes, quite efficiently and made easy for us. Her knowledge of the area, and the processes, and the people who were needed for the key steps, was invaluable to us. She helped us with services & contractors we would need after the purchase for what we wanted to do. Truly full service. Highly recommend Shonda as the best!
Eric P.
Review for Member: Cassandra Merrill
December 3, 2025
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Going into the selling of a home my understanding of the scope of the logistics involved would have fit onto a postage stamp. After my experience with Cassandra Merrill and the Merrill and Associates team not only was I provided unparalleled support through the entire process but I was also afforded a significant amount of understanding of the home selling process. If a T was not crossed or and I was not dotted on my behalf Cassandra was on the spot with insight, guidance and support. Cassandra's level of professionalism and personal touch made me to feel as though my deal was the only deal on the M&A plate. I would add that my home selling experience took place remotely up north in Sacramento California and Cassandra and her team handled the entire process from A to Z remotely both digitally and through phone support. As a layman in the world of Real Estate nomenclature and required documentation I could not have found anyone else to entrust through this experience. Cassandra completely eliminated any stress and anxiety through the entire process. Thank You Cassandra and the entire Merrill and Associates team!
Deborah L.
Review for Member: Cassandra Merrill
November 5, 2025
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Selling a home is always a huge endeavor; choosing the right real estate agent is crucial. We were incredibly fortunate to work with Cassandra Merrill and her associates. Cassandra sold our home in Paso Robles, California. We experienced a number of extenuating circumstances that Cassandra navigated diplomatically, patiently, efficiently with a sensitivity to our situation which was greatly appreciated. The entire process was a genuinely positive experience. Cassandra demonstrated exceptional professionalism and a deep understanding of the market. She provided a clear, strategic plan for listing our home that included expert staging advice and high-quality photography, which made our property shine. What truly set Cassandra and her associate Shonda apart was their constant communication and transparency. They kept us informed every step of the way, promptly answered all our questions, and made us feel like a top priority. Their negotiation skills are outstanding; they managed to secure an offer and get us 'to the table' despite the challenging market and buyers. Cassandra demonstrated meticulous attention to detail and proactive approach. She handled all the intricacies, educating us along the way. We highly recommend Merrill and Associates tto anyone looking to buy or sell a home. Her expertise, dedication, and positive attitude made all the difference. We couldn't be happier with the results!
User42285091
Review for Member: Cassandra Merrill
September 16, 2025
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Shonda did a great job helping us find our home. She is motivated, professional, and a great resource for anything home related. We highly recommend her!!