GO TARHEELS! Not only do I call North Carolina home, I also call the university my alma mater! A southern girl through and through - I was there when the foundation was laid for the hallowed "Dean Dome!" My degree from the UNC School of Journalism formed the foundation for a rewarding 15 year career in marketing and public relations... All of which laid the perfect pathway to a successful career in real estate since 2005. Due in large part to my marketing and communications expertise, I am a consistent top producer. In 2013, I sold 15 million in real estate and was awarded the company's prestigious status as "Presidents Circle" member, a group to which only 8% of Coldwell Banker Agents across the country are named. Our team has been consistently awarded the "Outstanding Performance Award". I have been named number one annually in the office several times in the last nine years. Finding a career you love is a blessing I never knew, until I found my reward in watching real estate dreams become reality for others!
Community Involvement
Ashley is active in the local chamber of commerce, a board member at her local YMCA and active at her church.
HOBBIES/INTEREST
Besides real estate, Ashley enjoys hiking, reading, bible-study and spending time with family at their mountain retreat. UNC grad and fan!!
FAMILY
Married 28 years with five amazing adult kids and spouses
Read More About Ashley
Specialties
Sellers
Buyers
Residential Property
Awards
2025
TOP 15 AGENT
North Carolina
2025
TOP AGENT
Winston Salem, NC
2025
TOP AGENT
Lexington, NC
Other Awards
Northern Davidson Chamber of Commerce - Small Business of the Year (2021)
View All Awards
Contact Information
Location
1100 S. Stratford Rd, Bldg C #200 Winston-Salem, NC, 27103
Social Media
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Ashley Lay's Reviews & Ratings
100 Reviews
(4.9/5)
Note: Reviews may include other agents on their team
It was a good experience. Amy was the primary agent I worked with. She was very personable and knew how to work well with others to get many items resolved. She was always available or would call back as soon as she was able. She has the right attitude for this profession. I found her to be efficient and effective. Always available for questions.
Zuser20161013080021172
Review for Member: Ashley Lay
December 12, 2025
Local Knowledge
Process Expertise
Responsiveness
Negotiation skills
ZillowVERIFIED
Although my home sold quickly, working with Ashley Lay was consistently frustrating. Errors on paperwork, poor communication, and a lack of professionalism made the entire process harder than it needed to be. She repeatedly pushed expensive services from her personal contacts, offered discouraging commentary rather than solutions, and seemed irritated when basic agent responsibilities required her attention. She made large errors (mailing checks to the wrong address despite providing our address accurately). I cannot recommend her based on my experience.
Ashley was very outstanding...i only had a small lot and she treated me as if I had a mansion...She kept me informed every step of the way...It's still unbelievable to me that I had offers within a few short weeks and my property was sold so quickly...Thanks to Ashley, I never felt stressed with all the steps it took from beginning to closing...I highly recommend her to anyone needing to buy or sell property... Thank you so much Ashley...